06/10/2026
"I've tried that reinforcement thing, it doesn't work".
.. is a statement you might hear sometimes, especially from traditional trainers.
Well, if it didn't work, it wasn't reinforcement.
Per definition, reinforcement is about an increase in behaviour - the animal starts doing more of some behaviour in order to get access to some resource. If behaviour didn't increase, reinforcement hasn't occurred.
So if we ask ourselves WHY didn't it work, I can think of a couple of things off the top of my head:
- Motivation. Maybe what's being offered as a reinforcer isn't a functional reinforcer for this particular individual in this context? If the animal isn't willing to work to get access to it, it's not reinforcing - behaviour won't change.
- Communication. Maybe it's not clear to the animal what he should be doing? If the animal hasn't understood the connection between his own behaviour and the resource, behaviour likely won't increase.
Motivation and communication are keys to successful animal training - you need both to bring about behaviour change.
And looking at the flip side of this coin, we might say:
- Did behaviour change? If so, it was likely reinforced.
- Alternatively, the animal changed his emotional state (that will also lead to behavioural change).
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This topic is covered in the Operant Conditioning module of the course Getting Behaviour โ the Foundations of Animal Training.
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