Discovered by Darcy

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Discovered by Darcy Sustainable apparel, inspired by our four-legged family members! It wasn't until she was home that I thought, 'I can do that!'. Please help a dog-dad out!

Having waited several years for the timing to be right, in May 2020 I finally paid my deposit on a Miniature Dachshund puppy, at just a day old. Darcy came home eight long weeks later, and we've loved every minute since (she hasn't eaten anything valuable or deadly yet). I spent my puppy-prep time searching for small businesses I could support, and quickly acquired an affordable, high quality ward

robe for our new arrival. Since then, I have purchased a sewing machine and learnt to use it, experimented with a variety of patterns, techniques and fabrics, and was proud to launch Discovered by Darcy with a strong introductory range. Since our October 4th launch we have grown significantly, and continue to release unique and fun designs for you and your pup to enjoy! Late in October, we welcomed home our second puppy, Ember. She is a keen, cheeky assistant, carefully managing our quality control department and finally joining Darcy in the spotlight, taking part in her first campaign with the release of our Valentines 2021 collection. We are very excited to be integrating more of our baby girl into the DBD feed! Our products are handmade to order with you and your pup in mind; we consider appearance, longevity and safety in our manufacturing, and meticulous attention to detail throughout. We hope you'll stick around for our journey - we have so much planned! We frequently add new products to our permanent collection, as well as a host of holiday collections with unique fabrics to mark the occasion. After all, our pups are family, and it's only right they be part of the celebration! In short, we'd love if you'd consider us for your bandana needs. This business has been a labour of love, and the girls really like lamb treats (the expensive kind!).

Some pets pose like professional models... 😌Others look personally offended by the entire photoshoot experience 😅Which c...
26/05/2026

Some pets pose like professional models... 😌

Others look personally offended by the entire photoshoot experience 😅

Which category do your dogs fall into? 🥲

21/05/2026

The ideal outfit:

✨️ comfy
✨️ pet hair compatible
✨️ emotionally attached to your dog

Perfect 💅🏻

18/05/2026

Luxury just got even cosier... 👀✨

Introducing our brand new personalised Dry Robes - designed for muddy walks, chilly mornings, beach days, rainy adventures, and everything in between 🐾

Made using over 50% recycled materials ♻️ and personalised with your pup, these are easily one of our most exciting launches yet... and they’ll be making their LIVE debut this week at a genuinely show-stopping price! 💸

Premium quality. Custom pet artwork. Limited live pricing.

Oh - and did we mention they’re coming in FOUR gorgeous, wearable colours? 👀

You’ll have to join us live for the full reveal... Who’s ready for a closer look? ✨

Ready for a peek at our Working group stats from Crufts? 🦮A strong and diverse category, our Canine Companions series ha...
18/05/2026

Ready for a peek at our Working group stats from Crufts? 🦮

A strong and diverse category, our Canine Companions series has 19 Working breeds represented, with 9 of those designs finding their homes with you - a 47% discovery rate for this incredible group 🧡

Their biggest moment came on Saturday’s Toy & Utility day - ironically I suspect these pet-parents were working for the Working & Pastoral Friday 🤭

The Dobermann was our biggest seller for this beloved group, finding new homes across three days of the show. A quieter but incredibly special statistic for Sunday - the St. Bernard proudly stood as the only Working breed sold that day, with their one and only purchase of the entire show 🥹

Of course, there are still plenty of beautiful Working breeds waiting to be discovered - the Bernese Mountain Dog, Bouvier des Flandres, Boxer, Dogue de Bordeaux, Hovawart, Mastiff, Neapolitan Mastiff, Portuguese Water Dog, Rottweiler and Tibetan Mastiff didn’t make it onto any apparel this time - but we’d love to change that ✨

If you know one of these beautiful breeds, tag them below - let’s help these incredible Working dogs' humans upgrade their wardrobes! 💪🏼

Ready for a peek at our Working group stats from Crufts? 🦮​​​​​​​​​​​​​​​​A strong and diverse category, our Canine Comp...
18/05/2026

Ready for a peek at our Working group stats from Crufts? 🦮​​​​​​​​
​​​​​​​​
A strong and diverse category, our Canine Companions series has 19 Working breeds represented, with 9 of those designs finding their homes with you - a 47% discovery rate for this incredible group 🧡​​​​​​​​
​​​​​​​​
Their biggest moment came on Saturday’s Toy & Utility day - ironically I suspect these pet-parents were working for the Working & Pastoral Friday 🤭​​​​​​​​
​​​​​​​​
The Dobermann was our biggest seller for this beloved group, finding new homes across three days of the show. A quieter but incredibly special statistic for Sunday - the St. Bernard proudly stood as the only Working breed sold that day, with their one and only purchase of the entire show 🥹​​​​​​​​
​​​​​​​​
Of course, there are still plenty of beautiful Working breeds waiting to be discovered - the Bernese Mountain Dog, Bouvier des Flandres, Boxer, Dogue de Bordeaux, Hovawart, Mastiff, Neapolitan Mastiff, Portuguese Water Dog, Rottweiler and Tibetan Mastiff didn’t make it onto any apparel this time - but we’d love to change that ✨​​​​​​​​
​​​​​​​​
If you know one of these beautiful breeds, tag them below - let’s help these incredible Working dogs' humans upgrade their wardrobes! 💪🏼

There's something really special about creating a portrait that truly captures your pet 🥹🥲 The tufts of fur that are nev...
17/05/2026

There's something really special about creating a portrait that truly captures your pet 🥹

🥲 The tufts of fur that are never quite under control.
👅 The tongue that's *always* out.
🥰 The exact expression that's waiting for you every time you come home to them.

No templates, no 'close enough'. Simply your pet, exactly as you know them 🧡

Our favourite thing about seeing your orders arrive? 📮Watching your latest pieces become part of your everyday life - mu...
17/05/2026

Our favourite thing about seeing your orders arrive? 📮

Watching your latest pieces become part of your everyday life - muddy dog walks, road trips, lazy Sundays and all 🥰

Stop buying 'occasion clothes' 😮‍💨Start buying pieces you'll genuinely want to live in 😌That's the philosophy behind Dis...
16/05/2026

Stop buying 'occasion clothes' 😮‍💨

Start buying pieces you'll genuinely want to live in 😌

That's the philosophy behind Discovered by Darcy - the perfect blend of style and substance, ready for adventure 🏞

Respectfully... some of your pets have stronger personal brands than most influencers 😅One of the best parts of designin...
15/05/2026

Respectfully... some of your pets have stronger personal brands than most influencers 😅

One of the best parts of designing personalised clothing inspired by your pets is nailing that tagline that feels quintessentially *you* 🫡

✨️ Nicknames
✨️ Instagram handles
✨️ KC names/show names
✨️ Meaningful quotes
✨️ Team branding

Each piece custom. Each piece perfect 💪🏼

This colour addition surprised us... 💙We honestly didn't expect it to become one of the favourites so quickly 🤭But style...
14/05/2026

This colour addition surprised us... 💙

We honestly didn't expect it to become one of the favourites so quickly 🤭

But styled in real life, with your dog proudly stamped on the chest? Completely understand the hype 🙌🏻

Which colour sherpa(s) are on your wishlist?

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