Seoul Creek Farm

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Seoul Creek Farm Hunter/Jumper lessons, training, boarding and showing opportunities in West Bend, Wisconsin.

10/12/2026

When Archie Cox was 12 years old, he rode in a clinic with a well-known horseman and received a piece of advice he still remembers decades later.

“Pay attention.”

“Since that day, I have paid attention,” Cox said during a live recording of The Plaidcast at the Savannah College of Art and Design.

For Cox, paying attention means studying horses, riders, trainers, tack, barns, and horse shows. It means noticing patterns in the horse underneath you and listening when experienced people explain why they do something a certain way. Some of the most useful lessons of Cox’s career came from conversations that were not directed at him at all.

Cox encourages riders to surround themselves with people who are more experienced and to make use of the education available simply by watching them. “You wanna surround yourself with people better,” he said.

At a horse show, that might mean studying riders in the Grand Prix ring or paying attention in the schooling area. At the barn, it could mean watching how an experienced horseman handles a difficult horse, prepares tack, or solves a training problem. The rider does not have to be the person receiving the lesson to learn something from it.

Cox calls those moments “free lessons.”

“You learn from them for free,” he said. The opportunity is everywhere, but only if the rider is curious enough to notice it.

📎 Continue reading this article at https://www.theplaidhorse.com/2026/10/10/pay-attention-might-be-the-most-important-advice-in-riding/
📸 © Heather N. Photography

10/09/2026

I’m a big supporter of hearing from both sides so I’m sharing this…

Lots can be learned here…

First and foremost and I think we can all agree that Strangles isn’t brewed in anyone’s basement, no one wishes this upon themselves or others and the call to alarm during an outbreak is healthy horse protection.

Strangles is however state mandated REPORTING for confirmed cases. In layman’s terms, so if you choose not to test you can avoid breaking the law and do not have to report, if you choose not to test you may also just be avoiding a vet bill or you may just believe your diagnosis is sufficient.

The part about voluntary quarantine is true— strangles is not state mandated but it is recommended and as a general rule, I believe those recommendations are made with the best horsemanship in mind. So, at SCF we have always quarantined for any and all infectious diseases immediately.

If quarantine to this particular property would have occurred with the index case, speaking from our farms previous experience with the WI Horse Community, I do not think there would have been any negativity from the community at large. Trusted transparency is the key to the court of public opinion.

Bio-security is difficult at a minimum…minimizing foot traffic is paramount. It appears the bio-security wasn’t as fool proof as any horse/farm owner would want it to be thus, a second case on the property—sending well wishes to the second horse. Understanding of bio-security is what got so many unnerved, doing their own research and speaking out. It is important to remember that knowledge is powerful…so let this be a lesson that quarantines are often only recommended and potential exposures are everywhere…just like in this case, the index was exposed from an outside source. The second case was caused by cross contamination.

We MUST always be doing our own due diligence to protect our own herds.

I appreciate a statement direct from the “horses mouth” and for the property owner to accept responsibility that the best bio-security is to keep their herd closed/quarantined until they are all healthy.

The procedures at Seoul Creek Farm will continue for at least 30 days from now…everyone is welcome to travel but must communicate their travels and have clearance to return.

10/07/2026
10/06/2026
10/01/2026

Stalls are now open for the HITS Ocala Winter Circuit!
Plan your season with more weeks included than ever before and two stall package options:
✨ December 1 – April 18
✨ January 1 – April 18
Take advantage of special Early Bird pricing through November 1 and secure your stalls via showmanagementsystem.com.
We can’t wait to welcome you back to Ocala! ☀️
📸 Sam Ali Photography.e //

Congratulations Jen 🍀🍀
09/30/2026

Congratulations Jen 🍀🍀

The U.S. Hunter Jumper Association is pleased to announce the 11 riders that earned the Outreach Backstage Pass to compete in the 2026 USHJA Affiliate National Championships. Once again, this year's competition will be held during the Marshall+Sterling/USHJA National Championships in Las Vegas, Neva...

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1896 County Highway NN
West Bend, WI
53095

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Monday 7:30am - 9pm
Tuesday 7:30am - 9pm
Wednesday 7:30am - 9pm
Thursday 7:30am - 9pm
Friday 7:30am - 9pm
Saturday 7:30am - 6pm
Sunday 7:30am - 5pm

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