The Fish Factory

10/23/2026

Milwaukee Brewers Score and Save World Series Promo

For over 30 years, we have proudly hosted our Original Packer Monday Sale. To celebrate the Milwaukee Brewers’ historic run in the World Series, we are excited to introduce our new "Score and Save" promotion.

During each Brewers World Series game, your savings will increase based on the number of runs the Brewers score. Then that game is done and we start over with the next game .. this s for each game not the total of all games. Discount resets each game. See chart below. This promotion begins at midnight on game day and remains active until noon the following day—a 12-hour window of opportunity.
USE CODE: BREWFACTORY at Checkout

Please note that this is an online-exclusive sale. All in-stock items, including aquariums, filters, decorations, freshwater fish, saltwater fish, and corals, are eligible for the discount. Please note that live food and feeder fish are excluded.

Visit us at thefishfactoryonline.com to shop this limited-time offer. We look forward to serving you!

"If it swims, we sell it." Go Brewers!

Click here for an update from The Fish Factory!

10/23/2026

10/23/2026

You know about the Famous Packer Monday sale!, We love our customers, and our Brewers so we did it again..But this one is different!..Watch your emails and Facebook for the sale release details ..before the Game!
Go Brewers! 💙💛

10/21/2026

Folks, We are so confident that you will Love♥ our Live Plants 🌿 and they are the best in the Area we are giving you 1 free!
Sale ONLINE ONLY! Ends Sunday night! Shop Now...

10/19/2026

Unreal Fresh Bio-Secure Live Pants now up online and all 23% OFF for Packer Monday!

10/19/2026

You Won! It's Packer Monday

Save 23%
Today Only!

We’re excited to start our 31st year of our Original Packer Monday Sale, whatever the Pack scores on a Sunday game is your discount... In celebration of the Packers scoring 23 points this past Sunday, we’re offering a fantastic 23% discount for today only on all livestock and 1/2 that on saltwater. Whether you’re shopping in-store or online at thefishfactoryonline.com, this is the perfect time to add some great pets to your aquarium. Visit us today and see store for details on this limited-time offer. Happy shopping! "If it swims. we sell it"

Click here for an update from The Fish Factory!

10/19/2026

Let Score some points tonight Pack..we got a bunch of Fish to discount...lol.. The Fish Factory...Home of the Original Iconic Football Monday Sale!!

10/18/2026

Good morning, everyone! We are pleased to provide a first look at the beautiful, bio-secure live plants arriving this week. Now is the perfect time to enhance your aquarium with our high-quality selection.

Alternanthera reineckii red broad
Anubias barteri broad leaf
Anubias barteri butterfly
Anubias barteri emerald bloom-SUPER PRETTY! 😍
Anubias barteri striped
Anubias barteri var glabra (minima)
Anubias barteri var nana
Anubias barteri var nana (bonsai)
Anubias barteri var nana (dark moon) RELLY NICE! 🥰
Anubias barteri var nana (long wavy)
Anubias barteri var nana (tall)
Anubias barteri var nana (Tropica)
Anubias congensis broad
Anubias congensis mini
Cryptocoryne crispatula var balansae
Cryptocoryne lucens
Cryptocoryne lutea
Cryptocoryne wendtii Indonesia
Hygrophila difformis
Juncus repens
Lagenandra meeboldii red round
Limnophila aromatica red (belem)
Anubias jungle star
Cryptocoryne undulata red
Echinodorus chocolate marble
Echinodorus fancy twist
Echinodorus red wild grass- NEW!!! 🆕
Helanthium tenellum
Hemigraphis repanda dragon tongue-NEW!!! 😍
Lilaeopsis novaezelandiae
Lobelia cardinalis
Microsorum pteropus narrow
Microsorum pteropus narrow mini
Nesaea pedicellata golden
Pogostemon stellatus (Eustralis)
Rotala rotundifolia blood red (Singapore)
Rotala rotundifolia orange juice
Sagittaria pusilla
Staurogyne repens
Alternanthera amabilis tricolor-NEW!!! 🔥
Anubias barteri petite round
Anubias barteri round (golden coin)
Anubias barteri var nana (Stardust mini)-AMAZING! 🔥
Anubias heterophylla supernova (15-40cm)
Echinodorus grisebachii green chili
Echinodorus red edge variegated-NEW!!!!
Echinodorus red phoenix
Echinodorus uruguayensis tricolor
Bacopa caroliniana (amplexicaulis)
Bacopa salzmannii Purple-WOW! 🔥
Bacopa salzmannii sp araguaia
Hygrophila corymbosa compacta
Hygrophila lacustris
Ludwigia arcuata
Ludwigia palustris red
Ludwigia repens
Myriophyllum elatinoides
Rotala HRA
Rotala indica green
Bucephalandra catherine red-NEW! 🆕
Bucephalandra dark phantom
Bucephalandra dwarf mix on Pterocapus nano wood
Bucephalandra godzilla on lava stone
Microsorum pteropus sp narrow on plate
Vesicularia flame moss on pad -[8x8cm]
Glossostigma elatinoides T/C CUP
Micranthemum tweediei monte carlo T/C CUP

10/17/2026

We are actively hiring for the season...if you like animals and Reggie Music, we got you!

10/17/2026

We are excited to announce that over 400 high-quality Bi-Secure live plants will be arriving next week. Please look out for the full list this Sunday; these are truly the finest specimens available for your aquarium. Many cool beauties expected...Go Brewers! 💙💛