09/02/2026
I don't know anyone out there doing what we do- and getting rich from it. This is a conversation I wish we could have more honestly with those already in the industry and to those we are trying to help bring into it...
Your trainer is not the enemy because things cost money. I understand that horses are expensive. I understand that not every family can afford every program, every show, every lesson, or every extra.
But sometimes I see people get genuinely angry at what things cost, as if the person providing the service personally decided to make their life more expensive. They want break downs of every invoice, question every charge....
I promise you, I am not trying to scam anyone.
Hay costs money. Feed costs money.
Farriers cost money.
Veterinary care costs money.
Insurance costs money.
Fuel costs money.
Property costs money.
Equipment costs money.
Labor costs money.
And somewhere in the middle of all of that is the person trying to run a business.
And you know what- We deserve to make money too! A profit. Not just skating by paycheck to paycheck one vet bill away from losing it all.
The ability to pay ourselves for the years we've spent learning, the early mornings, the late nights, the weekends, the risk, the equipment, the overhead, and the work that goes into keeping the doors open.
I don't know many people getting rich running lesson barns.
Most of us are doing this because we genuinely love horses and genuinely care about the people we're serving. Heck- most of us have other full time jobs cause horses don't cut it.
But loving what you do doesn't mean you should do it for free.
And caring about your clients doesn't mean your business should operate at a loss so everyone else can afford it.
Affordable and profitable aren't opposites.
We can work hard to keep prices reasonable.
We can offer scholarships.
We can find ways to help families when we can.
And we can still charge enough to keep the business healthy.
Because if you want your favorite trainer, barn, farrier, or riding program to still be here five years from now...
you have to understand that they need to make money, too.