10/12/2026
Think your dog is the smartest nose in the room? Prove it. (Thereโs a leaderboard.)
Sniff Masters 2027 is coming, and itโs one slightly unhinged idea from three nose work businesses: Connecting with Dogs, See Spot Play, and EveryBody Nose.
Inspired by the delightfully weird UK game show Taskmaster, this is a mostly virtual, 12-week scent challenge for dogs with big noses and bigger ideas. Ten teams will go head-to-head on offbeat sniff-centric tasks designed by The Sniff Council, and no two tasks look the same.
Thereโs no gold star for doing it โthe right way.โ If your dog can sniff for food, a toy, essential oils, or something a little more unconventional (we donโt judge), theyโre eligible. What matters is how creatively the two of you scheme, adapt, and play.
The details:
- 10 teams (Team = 1 dog + 1 human)
- Sniffy Season: January 17 to April 17, 2027
- 6-8 tasks, with about a week to complete each one
- Live leaderboard updates along the way
- An in-person finale at Mequon Nature Preserve (near Milwaukee, WI) on Saturday, April 17
Sniff Masters 2027 is by application only, and thereโs no payment until youโre accepted. Applications are open November 1 to December 1. Not sure if itโs a fit? Email us at [email protected] before you apply.
Watch the Sniff Council in action and get the details at: https://www.connectingwithdogs.com/sniff-masters