06/17/2026
One thing I've learned from talking to breeders across the country is that very few people expect their flock to make them rich. (The saying the best way to have a million dollars showing chickens is to start off with two million dollars?)
But here's the secret: every successful breeding program starts with creating value with what you've got. If you sink a million dollars into your flock, right now, most people would just be a million dollars in the hole. You've got to put your money where it matters.
That's one of the reasons I've spent so much time building Pips 'n Chicks. Whether it's the auctions, Poultry Pro, or the virtual shows, the goal has always been the same: give breeders better tools at low (or no) cost. My birds now pay for themselves, and then some.
What's the first thing your flock ever paid for? Feed? A new coop? More birds? Nothing yet?