08/21/2026
There are some convincing AI-generated āveterinariansā making the rounds on social media right now, usually promoting supplements with big promises.
Iām not sharing them here. They already have enough attention.
But after years of caring for pets and helping families sort through whatās actually useful, whatās questionable, and what can cause real harm, hereās what I want you to know:
If a veterinarian online is trying to sell you something, start by checking that the veterinarian actually exists.
š Google their name. You should be able to find a veterinary practice, a professional profile, licensing information, publications, or something beyond the ad you just watched. Try Googling Dr. Cherie Buisson. Youāll quickly find a real person with a real veterinary career.
If the only evidence this āvetā exists is a perfectly produced social media video, thatās a problem.
Next, actually watch the video. Does this person look almost too perfect? Do they speak flawlessly without a single natural pause or stumble? Does anything in the background seem off?
One fake veterinary neurology video I saw had a model of a human spine sitting in the background. It looked professional at first glance. The funny thing is once you look a little closer, the cracks start to show.
And donāt be fooled by those that have several letters after their name, and mention of obscure certifications. If they claim to be āboard certified,ā by ANY veterinary board, check. Veterinary specialty boards have directories, and a credential isnāt something you have to take an influencerās word for.
There are also a few phrases that immediately put us on alert:
āVeterinarians donāt want you to know this.ā
Please. If I find something that genuinely helps my patients, I WANT YOU TO KNOW.
āVets make money keeping pets sick.ā
No veterinarian I know wants a patient coming back over and over because treatment isnāt working. We donāt want frustrated families or uncomfortable pets. We want them feeling better or their condition well-managed as quickly as we can get them there.
And then thereās one of my least favorite marketing tricks: fear.
If someone has to convince you that a normal nutrient, medication, or ingredient is āpoisonā before selling you the solution, be skeptical. Fear sells supplements remarkably well.
The supplement industry has far less oversight than many pet owners realize. A bottle being available without a prescription does not automatically make whatās inside safe, effective, or appropriate for your pet.
Before buying, look for a Certificate of Analysis. Look for independent third-party testing. Look for actual studies. Look for heavy metal and bacterial testing. Then do one more search I wish more people did:
āProblems with [random supplement name here].ā
Donāt just search for reasons to buy something. Search for reasons you might not want to.
And before giving your pet something you bought online, ask your veterinary team about it. Supplements can interact with medications. They can worsen certain medical conditions. They can cause side effects. They can absolutely do harm.
AI has made it incredibly easy to create a convincing expert who has never examined a patient, never attended veterinary school, and doesnāt actually exist.
A white coat and a confident voice are not credentials.
Please look twice before you trust them. š