03/28/2026
Thanks to the farriers who have the energy to manage a social media education platform 🫡💜
If you ever wonder why your farrier doesn't have social media....
Sure, it would be nice to see photos of their case studies, hear their thoughts, and maybe think they're somehow better at their job because of the number of their followers.
Your farrier has told me why they aren't doing it though. Because of the cost.
The cost of your mental health because of the online bullies.
The cost of your time when you'd rather be working or relaxing.
The cost of random strangers tearing apart your work and making you question yourself.
The cost of compassion fatigue in person with your clients because you've been fighting strangers online.
The cost of your honesty because no one wants to hear the truth on social media.
The cost of conflicting opinions that confuse the average horse owner.
Humans aren't built for that.
I happen to be a writer and enjoy teaching. Not all farriers are like that.
And I can't tell you how many have reached out to me and said they could never handle the cost of social media.
Just because they can't doesn't mean they're not good at their job. My apprentice has more horses on her schedule than I do, all through word of mouth, and she's excellent.
We have many good hoof care providers in Washington and most of them do not have an online presence. And if they do, they're not posting case studies or pictures of their work very often.
I'm just the idiot who continues on sharing 🤣