09/02/2026
LET THE 10-DAY COUNT DOWN BEGIN!
PRESS RELEASE
FOR IMMEDIATE RELEASE - RENO, NV, August 21, 2026
๐๐๐ง๐จ ๐๐ง๐๐๐๐ฅ๐ ๐๐ข๐ญ ๐
๐ฎ๐ญ๐ฎ๐ซ๐ข๐ญ๐ฒ ๐๐๐ญ๐ฎ๐ซ๐ง๐ฌ ๐๐๐ฉ๐ญ. ๐๐โ๐๐ ๐๐จ๐ซ ๐๐ข๐ฅ๐๐ฌ๐ญ๐จ๐ง๐ ๐๐๐ญ๐ก ๐๐ง๐ง๐ข๐ฏ๐๐ซ๐ฌ๐๐ซ๐ฒ
๐ญ๐๐๐๐๐๐๐๐ ๐ ๐๐๐๐๐๐
-๐๐๐๐๐๐๐ 2025, ๐๐๐ ๐๐๐๐-๐๐-๐๐๐๐๐๐
๐๐๐๐๐ ๐๐๐๐๐๐ 10 ๐
๐๐๐ ๐๐ ๐๐๐๐๐ ๐๐๐ ๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐๐, ๐พ๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐, ๐ ๐๐๐๐๐ ๐๐๐๐ ๐๐๐
๐๐๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐๐๐ ๐๐๐๐ ๐๐ ๐น๐๐๐.
RENO, Nev. โ The Reno Snaffle Bit Futurity will return to the Reno-Sparks Livestock Events Center September 11โ20, 2026, marking its 10th anniversary with 10 days of reined cow horse competition, Western shopping, special events and celebrations honoring the people and traditions that have shaped the show over the past decade. Spectator admission is free.
The milestone arrives as the Reno Snaffle Bit Futurity builds on a period of significant growth. The event doubled in size in 2024, driven largely by the addition of Derby competition, then reached new highs in 2025 with more than $700,000 in payouts, a record Futurity field and the largest Western Trade Show participation in event history.
โ๐๐ฆ๐ข๐ค๐ฉ๐ช๐ฏ๐จ 10 ๐บ๐ฆ๐ข๐ณ๐ด ๐ฎ๐ฆ๐ข๐ฏ๐ด ๐ข ๐ญ๐ฐ๐ต ๐ฃ๐ฆ๐ค๐ข๐ถ๐ด๐ฆ ๐๐ฆ๐ฏ๐ฐ ๐ฉ๐ข๐ด ๐จ๐ณ๐ฐ๐ธ๐ฏ ๐ต๐ฉ๐ณ๐ฐ๐ถ๐จ๐ฉ ๐ต๐ฉ๐ฆ ๐ด๐ถ๐ฑ๐ฑ๐ฐ๐ณ๐ต ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐ฉ๐ฐ๐ณ๐ด๐ฆ๐ฎ๐ฆ๐ฏ, ๐ฐ๐ธ๐ฏ๐ฆ๐ณ๐ด, ๐ด๐ฑ๐ฐ๐ฏ๐ด๐ฐ๐ณ๐ด, ๐ท๐ฆ๐ฏ๐ฅ๐ฐ๐ณ๐ด ๐ข๐ฏ๐ฅ ๐ง๐ข๐ฏ๐ด ๐ธ๐ฉ๐ฐ ๐ค๐ฐ๐ฎ๐ฆ ๐ฃ๐ข๐ค๐ฌ ๐บ๐ฆ๐ข๐ณ ๐ข๐ง๐ต๐ฆ๐ณ ๐บ๐ฆ๐ข๐ณ. ๐๐ฉ๐ฆ ๐ญ๐ฆ๐ท๐ฆ๐ญ ๐ฐ๐ง ๐ค๐ฐ๐ฎ๐ฑ๐ฆ๐ต๐ช๐ต๐ช๐ฐ๐ฏ ๐ฉ๐ข๐ด ๐จ๐ณ๐ฐ๐ธ๐ฏ ๐ต๐ณ๐ฆ๐ฎ๐ฆ๐ฏ๐ฅ๐ฐ๐ถ๐ด๐ญ๐บ, ๐ฃ๐ถ๐ต ๐ธ๐ฆโ๐ท๐ฆ ๐ธ๐ฐ๐ณ๐ฌ๐ฆ๐ฅ ๐ฉ๐ข๐ณ๐ฅ ๐ต๐ฐ ๐ฌ๐ฆ๐ฆ๐ฑ ๐ต๐ฉ๐ฆ ๐ธ๐ฆ๐ญ๐ค๐ฐ๐ฎ๐ช๐ฏ๐จ ๐ข๐ต๐ฎ๐ฐ๐ด๐ฑ๐ฉ๐ฆ๐ณ๐ฆ ๐ต๐ฉ๐ข๐ต ๐ฉ๐ข๐ด ๐ข๐ญ๐ธ๐ข๐บ๐ด ๐ฎ๐ข๐ฅ๐ฆ ๐ต๐ฉ๐ช๐ด ๐ด๐ฉ๐ฐ๐ธ ๐ด๐ฑ๐ฆ๐ค๐ช๐ข๐ญ. ๐๐ฉ๐ฆ๐ต๐ฉ๐ฆ๐ณ ๐บ๐ฐ๐ถโ๐ท๐ฆ ๐ฃ๐ฆ๐ฆ๐ฏ ๐ฑ๐ข๐ณ๐ต ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐ค๐ฐ๐ธ ๐ฉ๐ฐ๐ณ๐ด๐ฆ ๐ธ๐ฐ๐ณ๐ญ๐ฅ ๐บ๐ฐ๐ถ๐ณ ๐ธ๐ฉ๐ฐ๐ญ๐ฆ ๐ญ๐ช๐ง๐ฆ ๐ฐ๐ณ ๐ฉ๐ข๐ท๐ฆ ๐ฏ๐ฆ๐ท๐ฆ๐ณ ๐ธ๐ข๐ต๐ค๐ฉ๐ฆ๐ฅ ๐ข ๐ฉ๐ฐ๐ณ๐ด๐ฆ ๐ธ๐ฐ๐ณ๐ฌ ๐ข ๐ค๐ฐ๐ธ, ๐ต๐ฉ๐ช๐ด ๐ข๐ฏ๐ฏ๐ช๐ท๐ฆ๐ณ๐ด๐ข๐ณ๐บ ๐ช๐ด ๐ข ๐จ๐ณ๐ฆ๐ข๐ต ๐บ๐ฆ๐ข๐ณ ๐ต๐ฐ ๐ค๐ฐ๐ฎ๐ฆ ๐ฆ๐น๐ฑ๐ฆ๐ณ๐ช๐ฆ๐ฏ๐ค๐ฆ ๐๐ฆ๐ฏ๐ฐ ๐ข๐ฏ๐ฅ ๐ด๐ฆ๐ฆ ๐ธ๐ฉ๐ข๐ต ๐ต๐ฉ๐ช๐ด ๐ด๐ฑ๐ฐ๐ณ๐ต ๐ช๐ด ๐ข๐ญ๐ญ ๐ข๐ฃ๐ฐ๐ถ๐ต.โ
Dar Hanson, President at Reno Snaffle Bit Futurity
๐๐๐ง ๐๐๐ฒ๐ฌ ๐จ๐ ๐๐๐ข๐ง๐๐ ๐๐จ๐ฐ ๐๐จ๐ซ๐ฌ๐ ๐๐จ๐ฆ๐ฉ๐๐ญ๐ข๐ญ๐ข๐จ๐ง
At the heart of Reno is reined cow horse, a demanding Western discipline that showcases the versatility, athleticism and partnership of horse and rider. Competition unfolds across phases including herd work, rein work and cow work, giving spectators a chance to watch highly trained horses move from controlled maneuvers to fast, dynamic work with cattle.
The 2026 schedule brings Futurity and Derby competitors together with a full slate of horse show classes. Renoโs signature Futurity showcases 3-year-old horses in the first stage of their competitive careers, while the Derby provides a platform for the more experienced 4- and 5-year-old horses to return to the show pen.
The anniversary follows a record-setting 2025 Futurity and a decade in which the event has grown from a regional gathering into an established stop for the West Coast reined cow horse community.
๐๐๐ฒ๐จ๐ง๐ ๐ญ๐ก๐ ๐๐ก๐จ๐ฐ ๐๐๐ง
The experience extends throughout the Reno-Sparks Livestock Events Center concourse with the 2026 Western Trade Show, open September 11โ20. Vendors from across the West Coast will offer saddles and tack, equine supplies, handcrafted jewelry, Western fashion, leather goods, custom hats, ranch equipment and more. The Trade Show returns after reaching record vendor participation in 2025, with both longtime Reno vendors and new exhibitors joining the anniversary lineup.
On ๐๐๐ญ๐ฎ๐ซ๐๐๐ฒ, ๐๐๐ฉ๐ญ๐๐ฆ๐๐๐ซ ๐๐, the Reno Snaffle Bit Futurity Horse Sale will bring select young prospects, broodmares, performance horses and ranch horses to Reno beginning at 4 p.m. PT. ๐๐๐ฐ ๐๐จ๐ซ ๐๐๐๐, ๐๐๐ง๐จ ๐ก๐๐ฌ ๐๐๐๐๐ $๐๐,๐๐๐ ๐ญ๐จ ๐ข๐ญ๐ฌ ๐๐๐ฅ๐ ๐๐จ๐ซ๐ฌ๐ ๐๐ง๐๐๐ง๐ญ๐ข๐ฏ๐ ๐๐ซ๐จ๐ ๐ซ๐๐ฆ, ๐ข๐ง๐๐ซ๐๐๐ฌ๐ข๐ง๐ ๐ญ๐ก๐ ๐ญ๐จ๐ญ๐๐ฅ ๐ข๐ง๐๐๐ง๐ญ๐ข๐ฏ๐ ๐ฉ๐ฎ๐ซ๐ฌ๐ ๐ญ๐จ $๐๐,๐๐๐ and strengthening the connection between horses sold through Reno and future Futurity competition.
Celebrating a Decade of Horsemanship and Western Tradition
The 10th anniversary will also look back at the people, horses and craftsmanship that have helped shape reined cow horse.
On ๐๐ก๐ฎ๐ซ๐ฌ๐๐๐ฒ, ๐๐๐ฉ๐ญ๐๐ฆ๐๐๐ซ ๐๐, ๐๐๐ง๐จ ๐ฐ๐ข๐ฅ๐ฅ ๐ซ๐๐๐จ๐ ๐ง๐ข๐ณ๐ ๐ฅ๐๐ ๐๐ง๐๐๐ซ๐ฒ ๐ก๐จ๐ซ๐ฌ๐๐ฆ๐๐ง ๐๐๐ง ๐๐จ๐ฅ๐ ๐ฐ๐ข๐ญ๐ก ๐ข๐ญ๐ฌ ๐๐๐๐ ๐๐ข๐๐๐ญ๐ข๐ฆ๐ ๐๐๐ก๐ข๐๐ฏ๐๐ฆ๐๐ง๐ญ ๐๐ฐ๐๐ซ๐ ๐๐ฎ๐ซ๐ข๐ง๐ ๐ญ๐ก๐ ๐๐ข๐๐๐ญ๐ข๐ฆ๐ ๐๐๐ก๐ข๐๐ฏ๐๐ฆ๐๐ง๐ญ ๐๐๐ง๐ช๐ฎ๐๐ญ, ๐ฉ๐ซ๐๐ฌ๐๐ง๐ญ๐๐ ๐๐ฒ ๐๐ ๐๐๐ซ๐๐จ๐ซ๐ฆ๐๐ง๐๐ ๐๐จ๐ซ๐ฌ๐๐ฌ. An NRCHA Hall of Fame inductee, longtime former NRCHA board member and two-term association president, Wold has spent more than five decades training horses and contributing to the cow horse industry.
The evening will include dinner, a Hall of Fame program and a live auction featuring pieces with deep ties to Western and cow horse history. Among the auction items are an original pencil drawing by equine artist Shea Gilson featuring the iconic Fillinic bit, connected to the legacy of Hall of Fame mare Fillinic, and handcrafted kangaroo-leather reins by renowned rawhide craftsman Luis B. Ortega.
Together, the competition and anniversary programming reflect both sides of Renoโs milestone year: celebrating the traditions and people that built the event while continuing to invest in the horses, competitors and community carrying it into its next decade.
๐๐ฅ๐๐ง ๐๐จ๐ฎ๐ซ ๐๐ข๐ฌ๐ข๐ญ
The 10th annual Reno Snaffle Bit Futurity runs September 11โ20, 2026, at the Reno-Sparks Livestock Events Center in Reno, Nevada. Spectator admission is free. The event includes Futurity and Derby competition, horse show classes, the Western Trade Show, the ticketed September 17 Lifetime Achievement Banquet and the September 19 Reno Snaffle Bit Futurity Horse Sale. Tickets for the Lifetime Achievement Banquet and can be purchased at RenoSnaffleBitFuturity.com/banquet.
As the host destination, Reno Tahoe helps connect exhibitors and visitors with the food, lodging and experiences that make the Reno-Tahoe region a special destination to visit during the Futurity and beyond.
For the full show schedule, spectator information and event updates, visit RenoSnaffleBitFuturity.com.
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The Reno Snaffle Bit Futurity is a premier reined cow horse event held annually in Reno, Nevada. The event draws horses, trainers and owners from across the country, competing for some of the sportโs largest payouts. Since its founding, the event has grown into one of the sport's most anticipated stops, known for record-setting competition, its annual Horse Sale and the community it brings together. Horsemen, owners, sponsors, vendors and fans return year after year for the caliber of horses, the welcoming atmosphere and the traditions the event honors, from its horsemanship roots to the legends who have shaped the sport. The 2026 Reno Snaffle Bit Futurity, marking the event's 10th anniversary, will take place Sept. 11โ20 at the Reno-Sparks Livestock Events Center and will include Futurity and Derby competition, horse show classes, the Western Trade Show, the Lifetime Achievement Banquet and the Reno Snaffle Bit Futurity Horse Sale.
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FOR ADDITIONAL PHOTOS OR INTERVIEWS REQUESTS
MEDIA CONTACT
Name: Chelsea Sutton
Title: CUE PR & Marketing
Email: [email protected]
Phone: 252-717-9919
