09/28/2026
The difference between these two greetings is everything.
Clip 1: James walks in making eye contact, talking in a high-pitched voice, reaching down to pet the dogs, and inviting excitement. Almost immediately, youâll see the dogs become overstimulated, start jumping, and lose their ability to regulate themselves.
Clip 2: James walks in with purpose. No touch. No talk. No eye contact. He simply walks through the door and allows the dogs to make the right choice on their own. Notice how they calmly walk beside him instead of jumping all over him. Once they are calm, then they earn affection.
This is one of the biggest mindset shifts we teach our clients.
Humans often mistake excitement for happiness, but in dogs, excitement is better thought of as turning the volume k**b all the way up on the nervous system. The louder that âvolumeâ gets, the harder it becomes for a dog to think, make good decisions, and regulate their emotions. Thatâs why we commonly see jumping, barking, mouthing, leash reactivity, and even dog fights after people unintentionally hype dogs up.
Our goal isnât to take away your dogâs personality or joy.
Our goal is to teach them an off switch.
A dog that can go from play to calm is emotionally healthier than a dog that lives in a constant state of over-arousal.
A calm dog is a happy dog.
A calm dog has a better-regulated nervous system.
A calm dog makes better decisions.
And a calm dog is set up to live a healthier, less stressful life.
The greatest gift you can give your dog isnât more excitement-itâs the ability to find peace.