07/24/2026
Last week, we were filling out a legal garnishment form when we noticed it repeatedly referred to the business owner as "he." This isn't the first garnishment order we've received, and it certainly won't be the last.
But this time, we stopped and asked ourselves: Why, in 2026, are we still assuming the business owner is a man?
That one word brought back decades of experiences.
In 1972, Dr. Denton's mother, a CPA earning more than $900 a month, could not get a $4000 car loan at any bank simply because she was a woman.
In 2010, a local Toyota dealership told Dr. Denton they would not sell her a truck without her husband's permission. She walked out and bought her truck elsewhere.
In 2017, after quoting Dr. Denton one price for a vehicle, a local Nissan dealership quoted her father-in-law a lower price for the exact same vehicle.
A local concrete company refused to pour concrete for Dr. Denton's project until they had her husband's approval—even though she was the customer paying the bill.
These aren't stories from the distant past. They happened in our lifetime.
We're proud to be a woman-owned small business. We also work hard to be a workplace that supports women and families by offering flexibility, working around family schedules whenever possible, and even welcoming childcare on-site when needed. We believe no one should have to choose between building a career and caring for their family.
Women own businesses. Women sign the checks. Women make the decisions.
It's 2026. Business ownership doesn't have a gender.
Most companies have moved beyond these outdated assumptions, and we're grateful for that. But every now and then, one sneaks through—in a form, a policy, or someone's attitude. When it does, it's worth calling out because we're long past the point where "he" should be the default.
