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Fi The world's smartest wearable for pets.

09/15/2026

NYC TO AUSTRALIA?! 🤯 Our Fi dogs have been racking up some serious steps, and we are recognizing their hard work 🙌 head over to your dog’s Fi profile to see their virtual trophy and level 🏆 Special thanks to our Fi ambassadors for providing the content!




the.whippet

09/14/2026

Introducing: Fi Levels. The more steps your dog takes, the more levels they unlock. And with every new tier comes a new trophy and badge. Head to your dog’s profile now in the Fi app to see their current level, then share it to your stories or in the comments below.

09/13/2026

They struggled to just pick one 😮‍💨 thank you King Lou 💛 they absolutely loved the treats!

A look that’s guaranteed to turn heads 👀💛
09/12/2026

A look that’s guaranteed to turn heads 👀💛

it’s almost the same thing, right?! 😂 shout out to nintendogs for creating a whole bunch of future dog owners 💛
09/10/2026

it’s almost the same thing, right?! 😂 shout out to nintendogs for creating a whole bunch of future dog owners 💛

Imagine this: your dog is spending the day at your parent’s house when you learn that she slipped out of the front door ...
09/08/2026

Imagine this: your dog is spending the day at your parent’s house when you learn that she slipped out of the front door and is nowhere to be found. That was Maggie’s reality, but luckily her dog Quincy was wearing a Fi 💛

Do you have a story? We’d love to hear it! Shoot us an email or share your story in the comments.

Imagine this: your dog is spending the day at your parents house when you learn that she slipped out of the front door a...
09/08/2026

Imagine this: your dog is spending the day at your parents house when you learn that she slipped out of the front door and is nowhere to be found. That was Maggie’s reality, but luckily her dog Quincy was wearing a Fi 💛

Do you have a story? We’d love to hear it! Shoot us an email or share your story in the comments.

09/07/2026

Summer ends and life speeds back up. You feel it, your dog does too.

Fi is the problem solver that’s there when you can’t be for their energy, their day, their changes. Head to the link in our bio to save up to $70 on real-time activity tracking, plus advanced GPS and more, with Fi wearables.

08/26/2026

Happy National Dog Day to our favorite coworkers and every dog out there. We couldn’t do this without you 💛

08/24/2026

Tito clearly knows a thing or two about style. Today, the finishing touch to his outfit is a green Fi Mini case. Tomorrow, who knows which color he’ll wear.

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419 Lafayette Street
New York, NY
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