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Take the spotlight and play like a princess in the Princess Peach™: Showtime! game.
03/13/2024

Take the spotlight and play like a princess in the Princess Peach™: Showtime! game.

Only on Nintendo Switch

𝙋𝙖𝙞𝙣 𝙋𝙤𝙞𝙣𝙩 𝘿𝙞𝙨𝙘𝙤𝙫𝙚𝙧𝙮 – Are you asking the right questions?While certain problems and frustrations are unique to specific...
11/06/2023

𝙋𝙖𝙞𝙣 𝙋𝙤𝙞𝙣𝙩 𝘿𝙞𝙨𝙘𝙤𝙫𝙚𝙧𝙮 – Are you asking the right questions?

While certain problems and frustrations are unique to specific clients, many will be more universal. As you identify these trends, you can adjust your marketing strategies and re-evaluate your product offerings to address these common pain points and make customers happier right across the board.

Let’s look at a few general examples of open-ended questions that you can tweak and use for pain point discovery in your specific industry.

“𝙒𝙝𝙖𝙩 𝙞𝙨 𝙩𝙝𝙚 𝙗𝙞𝙜𝙜𝙚𝙨𝙩 𝙘𝙝𝙖𝙡𝙡𝙚𝙣𝙜𝙚 𝙮𝙤𝙪’𝙧𝙚 𝙘𝙪𝙧𝙧𝙚𝙣𝙩𝙡𝙮 𝙛𝙖𝙘𝙞𝙣𝙜?”

This is a conversation starter – a question that just scratches the surface of the frustration that the client feels.

It is designed to get the client talking. You won’t know where the conversation will lead to, but it will open up doors so you can understand your client better.

“𝙒𝙝𝙖𝙩 𝙬𝙞𝙡𝙡 𝙝𝙖𝙥𝙥𝙚𝙣 𝙞𝙛 𝙩𝙝𝙚 '𝙥𝙖𝙞𝙣' 𝙞𝙨 𝙡𝙚𝙛𝙩 𝙪𝙣𝙘𝙝𝙚𝙘𝙠𝙚𝙙?”

Once you’ve identified a pain point, it helps to know what kind of havoc it is wreaking on your client. Could it be costing them time and money, or just distracting them from other things?

By asking this question, it helps you assess the risks of doing nothing against the benefit of making a change. It will also give you some insight into the client’s motivation for wanting to make changes.

“𝙒𝙝𝙖𝙩 𝙝𝙖𝙨 𝙥𝙧𝙚𝙫𝙚𝙣𝙩𝙚𝙙 𝙮𝙤𝙪 𝙛𝙧𝙤𝙢 𝙧𝙚𝙨𝙤𝙡𝙫𝙞𝙣𝙜 𝙩𝙝𝙚 𝙥𝙖𝙞𝙣?”

This question not only helps you identify the potential obstacles a client may be facing, but also what solutions they may have used in the past to try and address the problem.

This gives you an opportunity to follow up and ask about those experiences, what went wrong and what the client would have changed. Knowing the history will help you provide a better solution.

"𝙃𝙤𝙬 𝙬𝙤𝙪𝙡𝙙 𝙥𝙪𝙩𝙩𝙞𝙣𝙜 𝙖 𝙣𝙚𝙬 𝙨𝙮𝙨𝙩𝙚𝙢 𝙞𝙣 𝙥𝙡𝙖𝙘𝙚 𝙨𝙤𝙡𝙫𝙚 𝙩𝙝𝙚 𝙥𝙧𝙤𝙗𝙡𝙚𝙢?

You may have the perfect solution to the client’s problem but if their expectations aren’t realistic, they may never be happy with the results. This question is about gauging and setting expectations.

“𝙒𝙚’𝙫𝙚 𝙛𝙤𝙪𝙣𝙙 𝙩𝙝𝙖𝙩 𝙓 𝙞𝙨 𝙖 𝙘𝙤𝙢𝙢𝙤𝙣 𝙨𝙤𝙪𝙧𝙘𝙚 𝙤𝙛 𝙥𝙖𝙞𝙣 𝙛𝙤𝙧 𝙤𝙪𝙧 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧𝙨. 𝙃𝙤𝙬 𝙙𝙤 𝙮𝙤𝙪 𝙛𝙚𝙚𝙡 𝙖𝙗𝙤𝙪𝙩 𝙞𝙩?”

Some people may have a problem with pain point discovery and could use your guidance. They may have gotten so used to dealing with it, that they have forgotten that it is an issue.

This type of question helps by providing a frame of reference to the client. You are not trying to sell them anything or guide them to a specific topic. Instead, you are offering a topic of conversation and allowing them to open up about their unique problems in relation to a known pain point.

If you really want to make your client happy, don’t pitch solutions based on guesswork. Take the time to talk to your clients. Ask open-ended questions and actively listen to their responses.

By focusing on pain point discovery, you’ll learn more, and your sales will definitely improve. Remember to continuously tweak your marketing strategy once those pain points have been revealed.

3 𝙒𝙖𝙮𝙨 𝙩𝙤 𝙨𝙩𝙧𝙚𝙖𝙢𝙡𝙞𝙣𝙚 𝙮𝙤𝙪𝙧 𝙋𝙖𝙞𝙣 𝙋𝙤𝙞𝙣𝙩 𝘿𝙞𝙨𝙘𝙤𝙫𝙚𝙧𝙮 𝙬𝙞𝙩𝙝 𝙮𝙤𝙪𝙧 𝙥𝙧𝙤𝙨𝙥𝙚𝙘𝙩𝙞𝙫𝙚 𝙘𝙡𝙞𝙚𝙣𝙩𝙨❌ 𝘿𝙤 𝙣𝙤𝙩 𝙢𝙖𝙠𝙚 𝙖𝙨𝙨𝙪𝙢𝙥𝙩𝙞𝙤𝙣𝙨Whether you realize...
11/02/2023

3 𝙒𝙖𝙮𝙨 𝙩𝙤 𝙨𝙩𝙧𝙚𝙖𝙢𝙡𝙞𝙣𝙚 𝙮𝙤𝙪𝙧 𝙋𝙖𝙞𝙣 𝙋𝙤𝙞𝙣𝙩 𝘿𝙞𝙨𝙘𝙤𝙫𝙚𝙧𝙮 𝙬𝙞𝙩𝙝 𝙮𝙤𝙪𝙧 𝙥𝙧𝙤𝙨𝙥𝙚𝙘𝙩𝙞𝙫𝙚 𝙘𝙡𝙞𝙚𝙣𝙩𝙨

❌ 𝘿𝙤 𝙣𝙤𝙩 𝙢𝙖𝙠𝙚 𝙖𝙨𝙨𝙪𝙢𝙥𝙩𝙞𝙤𝙣𝙨

Whether you realize it or not, any preconceived ideas you may have about your client will influence the way you interact with them and could result in the following:

𝙄𝙣𝙖𝙘𝙘𝙪𝙧𝙖𝙘𝙮 - you may misinterpret their needs and concerns which could result in misguided advice or solutions that don’t address their actual problems.

𝙈𝙞𝙨𝙨𝙚𝙙 𝙊𝙥𝙥𝙤𝙧𝙩𝙪𝙣𝙞𝙩𝙞𝙚𝙨 – you may overlook potential pain points that the client has not explicitly mentioned as clients don’t always share everything on their own and one could miss the opportunity to provide additional value.

𝙋𝙤𝙤𝙧 𝙋𝙧𝙤𝙗𝙡𝙚𝙢- 𝙎𝙤𝙡𝙫𝙞𝙣𝙜 – in order to be effective in solving a client’s pain points, one has to have a clear understanding of the problem itself. Assumptions will only lead to ineffective solutions.

𝙇𝙖𝙘𝙠 𝙤𝙛 𝙀𝙢𝙥𝙖𝙩𝙝𝙮 – Pain points can often be deeply personal and assuming without listening can make your clients feel unheard or undervalued

✔️𝘼𝙨𝙠 𝙩𝙝𝙚 𝙍𝙞𝙜𝙝𝙩 𝙌𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨

Unfortunately, there are no magic set of questions that have been designed to make pain point discovery the same across all industries. The types of questions you will ask will vary according to your business, your target market and the client that you are speaking to.

Every conversation is different.

The most important thing to do is to get into the habit of asking focused, open-ended questions. Not only are these perfect conversation starters, but they also allow for a more open and mutually beneficial discussion between yourself and your client.

What is meant by an open-ended question? Simply, it is a question that you cant answer with a Yes or a No and requires the respondent to explain the answer in their own words.

By leaving the question open-ended, you create an opportunity for learning.

Clients are able to think and converse more freely and they often learn as much from the discussion as you do, identifying pain points they didn’t even realise existed.

✔️𝘼𝙘𝙩𝙞𝙫𝙚𝙡𝙮 𝙇𝙞𝙨𝙩𝙚𝙣

In everyday conversations, it is not uncommon for friends to interrupt one another with random thoughts or related stories.

This is how we make connections.

However, when you are trying to discover a client’s pain points – interrupting is very counterproductive.

Stop talking and start to actively listen to what your client is telling you.

Make your connection by asking insightful questions. The more you engage and show you care about their problems, the more your client will be willing to share their experiences and challenges and the more you will learn.

After peeling back the layers, you may discover that you have experience and insight that will prove valuable to the client – information that you wouldn’t have thought to share initially.

You may even find that the source of your client’s pain and frustration is in perfect alignment with one of your product offerings.

These 3 approaches will not only help you better understand your clients needs but also foster a more positive and collaborative relationship with your clients.

𝙋𝙖𝙞𝙣 𝙋𝙤𝙞𝙣𝙩 𝘿𝙞𝙨𝙘𝙤𝙫𝙚𝙧𝙮 – 𝙞𝙩’𝙨 𝙖𝙡𝙡 𝙖𝙗𝙤𝙪𝙩 𝙖𝙨𝙠𝙞𝙣𝙜 𝙩𝙝𝙚 𝙧𝙞𝙜𝙝𝙩 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨!No matter what industry you are in, your products and s...
11/02/2023

𝙋𝙖𝙞𝙣 𝙋𝙤𝙞𝙣𝙩 𝘿𝙞𝙨𝙘𝙤𝙫𝙚𝙧𝙮 – 𝙞𝙩’𝙨 𝙖𝙡𝙡 𝙖𝙗𝙤𝙪𝙩 𝙖𝙨𝙠𝙞𝙣𝙜 𝙩𝙝𝙚 𝙧𝙞𝙜𝙝𝙩 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨!

No matter what industry you are in, your products and services are designed to provide solutions to the problems your clients face.

So, why is it that so many of these carefully designed solutions fail to resonate with your target audience?

Is it because one is not spending enough time on what should be the very first step when meeting one’s client – Pain Point Discovery.

𝙒𝙝𝙖𝙩 𝙖𝙧𝙚 𝙋𝙖𝙞𝙣 𝙋𝙤𝙞𝙣𝙩𝙨?

Simply put, Pain Points are problems. They are the daily thorns in your client’s side and they can range for small frustrations to huge, complex challenges.

You must look at these as opportunities because they can give you a very clear indication of what your client needs most.

Sometimes one is so busy trying to play doctor, confident to relieve perceived paint points, that we never bother to ask the ‘patient’ where it actually hurts.

To provide true value to your clients, here are some recommendations that we have found very useful in streamlining one’s Pain Point Discovery and to get more out of your conversations.

❌ 𝘿𝙤 𝙣𝙤𝙩 𝙢𝙖𝙠𝙚 𝙖𝙨𝙨𝙪𝙢𝙥𝙩𝙞𝙤𝙣𝙨
✔️ 𝘼𝙨𝙠 𝙩𝙝𝙚 𝙧𝙞𝙜𝙝𝙩 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨
✔️ 𝘼𝙘𝙩𝙞𝙫𝙚𝙡𝙮 𝙇𝙞𝙨𝙩𝙚𝙣

In the next few posts, we will go into more detail about each of the above recommendations and look at some examples of open-ended questions you can start to use in your marketing strategy.

Unlocking success – Its More than Meets the EyeHave you ever thought about what is behind a person who is successful?I f...
09/28/2023

Unlocking success – Its More than Meets the Eye

Have you ever thought about what is behind a person who is successful?

I feel that Success is bit like an iceberg. We sometimes only see the tip, the end result – the achievements, the accolades and the milestone.

But I believe what truly makes a person successful goes far beyond the surface. It’s about their mindset, their resilience (big one), the lessons they have learned from their failures and the support they have had along the way.

Success isn’t just about luck or talent. Its about dedication, hard work and a burning desire to pursue one’s dreams. It is about learning from one’s mistakes, staying committed during tough times and continually growing and evolving.

So, the next time you admire someone’s success, remember that there is a whole story behind it. A story that could be inspiring and educational.

Take time to find out more, get insight into their path to success. This could inspire you to embark on your own story, armed with a deeper understanding of what it takes.

Keep chasing your dreams.

If the past couple of years have taught us anything, it is to be more flexible, open minded and persistent when it comes...
07/28/2023

If the past couple of years have taught us anything, it is to be more flexible, open minded and persistent when it comes to reaching our goals.

If our original plan doesn't work, instead of giving up on our aspirations or settling for less, we should modify our approach and try different plans while keeping our high standards intact.

This way, we stay focused on our objectives and are more likely to achieve success by adapting to the challenges that come our way.

If your current offering is not working for the success of your business, don’t change your goals about where you want to be, rather change how you will get there.

Think about changing your offering.

5 Red Flags that Advisers should be aware of when submitting a claim for their clientsLife insurance is about balancing ...
06/29/2023

5 Red Flags that Advisers should be aware of when submitting a claim for their clients

Life insurance is about balancing and managing risks. For insurers to offer clients sustainable and affordable cover, they need to price risk accurately.

Through the underwriting process, clients disclose information that enables the insurer to understand a client’s health status, along with their occupational, lifestyle and financial risks. This allows the insurer to make an informed decision about whether it can afford to take on the client’s risk.

Insurers also need to manage and assess risk at claim stage. This doesn’t mean insurers are doing underwriting at claim stage or looking for reasons not to pay a claim. Insurers are in the business of paying valid claims and are obliged to honour the terms of the insurance contract.

However, it is essential to understand why a claim event occurred, to verify that it did occur and, sometimes, to understand the claim event in relation to the information that the insurer had available to it when it first granted the cover.

Insurers may pick up on certain “red flags” when assessing a claim that may require further investigation. These red flags don’t necessarily mean a claim won’t be paid or that the insurer suspects foul play, but the insurer may ask for more information or for further supporting evidence. And, in a small number of instances, this investigation may highlight an issue that requires the insurer to implement some measure of risk mitigation.

As a financial adviser, understanding these potential red flags can support a smoother claims process for you and your client, ensuring sound risk management and the fairest possible outcome.

1. If a claim arises soon after the policy was issued
For fully underwritten life insurance policies, an early claim may raise a red flag, particularly if the policyholder had no serious health concerns when he or she signed up. Of course, this depends on the type and size of the claim.
As non-disclosure and anti-selective behaviour are major risks faced by insurers, it’s likely that insurers will request additional information, such as reports from the treating doctors and a medical scheme record, to rule out any concerns in this regard.

2. If a claim occurs soon after the client has made major changes to their policy
As with early claims, insurers may be concerned that a claimant who has recently made major changes to their life insurance policy may have been aware of a change in their health. The insurer may request additional information, over and above the standard claim requirements, before paying the claim.

3. If undue pressure is placed on an insurer to pay out a claim quickly without following process
It’s vital that insurers approach claims with urgency, doing their best to pay out the claim as quickly possible. Assessors are aware that families may be in urgent need of funds for a funeral, or that claimants may be in desperate need of a disability payment when they aren’t earning an income. So, it’s understandable that advisers or claimants may place pressure on the insurer to pay as soon as possible.
However, in some instances, insurers may experience undue pressure – sometimes to the point of harassment – to expedite the claim or cut corners in the process. When that’s the case, assessors may need to take particular care that the correct process is followed to ensure they don’t miss critical information because they’re rushing through the assessment of the claim.

4. If there are strange discrepancies or inconsistencies in supporting documents
It does happen, albeit rarely, that invalid or fraudulent documentation may be submitted to an insurer in support of a claim. If assessors pick up any errors or inconsistencies in the official documents, such as identity documents or death certificates, they will take extra care to verify the authenticity of the documentation. For example, if a client died in a high-risk foreign territory, the assessors may contact consulates or embassies to verify the authenticity of the documents submitted.
Discrepancies that may raise a red flag for an assessor could include inconsistencies in the handwriting, font, or ink across the pages of the same document and between documentation from the same source. Spelling and grammatical errors, distorted logos, or inappropriate language, such as the incorrect use of medical terminology, may lead an assessor to double-check the veracity of the information received.

5. Death claims in strange or suspicious circumstances, particularly where the claimed amount is high
Insurers may raise a red flag if the circumstances surrounding a death claim are unusual or unclear, particularly where the death is as a result of unnatural causes and where the insured amount is especially large.
Assessors may request further information, such as a police report from the investigating officer, to rule out foul play.
Although it is rare for a beneficiary to be involved in the death of an insured person, it is not unheard of. In the first two years of a policy when su***de claims are excluded, insurers will also take a deeper look to rule out su***de as the cause of death.

If more than one of the red flags highlighted above are present, this is a definite indicator that great care needs to be taken to investigate the claim before it is paid.

Impact on honest clients
Life insurers are committed to paying valid claims to protect clients against the financial impact of life-changing events. However, the sustainability of the life industry would be at risk if insurers paid out potentially false or fraudulent claims without performing due diligence checks.

False and fraudulent claims, and issues such as non-disclosure and anti-selection, can lead insurers to pay out far more claims than they had priced for, which may lead to premium increases for all clients, with honest clients subsidising claims pay-outs for clients who should not have been paid out, or shouldn’t have been granted cover in the first place.

Article by Clyde Parsons who is the chief innovation officer at BrightRock.

Consistency is one of the most important factors in achieving excellence. It is a trait that is often overlooked, yet it...
06/27/2023

Consistency is one of the most important factors in achieving excellence.

It is a trait that is often overlooked, yet it is the key to success in any field.

Consistency is what separates the average from the excellent.

When it comes to professional success, consistency can make all the difference. It is not enough to be talented or skilled in your field. If you want to achieve excellence, you must be consistent in your efforts.

This means showing up every day and putting in the work, even when you don't feel like it.

Consistency is also important in building relationships and developing your personal brand. By consistently delivering quality work and demonstrating your expertise, you can establish yourself as a thought leader in your industry. This can lead to new opportunities and career growth.

Consistency is the key to achieving excellence in any field.

By committing to consistent effort and delivering quality work, you can set yourself apart from the average and achieve professional success.

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