BetterBone

BetterBone Plant-based chews for happier, healthier dogs 🐶
No rawhide, no nylon, no compromises
🌱 Better for your dog. Better for the planet

BetterBone was created to give our dogs something better to chew on. Made from all-natural and sustainable ingredients, we have developed an innovative, industry-changing, industry-first material that is the only dog chew bone better for your dog and the planet. Founded on 25 years of sustainable manufacturing experience, we created BetterBone to be safe, safe on teeth, hypoallergenic, non-toxic,

planet-friendly, delicious, and dog-approved

We are creating better options for discerning customers to make healthier decisions for their dogs, family, and the planet. The BetterBone, Better Leash, and Better Collar are our way of delivering these innovations to the everyday consumer and their dogs. We envision a world where sustainable materials, equitable supply chains, and excellent quality are standard for the pet industry, and these are our offerings for that vision.

08/21/2026

They all have a soft side for the dogs

08/20/2026

To anyone we missed at Superzoo: sorry we were busy petting dogs. 🐶 see you next time, Vegas!

08/18/2026

Ever wonder the idea behind BetterBone?

08/14/2026

Fun, games, and giving back to dogs in need—that’s what we call hitting the jackpot. 🎰✨🦴
Our Brews & Chews Happy Hour with Bindi Bleu | Dog Life Made Simple 🐾 was one for the books at . Every game win meant more bones donated to Nevada SPCA and The Animal Foundation on behalf of our local retail partner Dog Supplies Outlet Las Vegas . Vegas odds we can get behind. 🎲

08/13/2026

What flavor would you choose?

SUPERZOO, by WPA

08/12/2026

DND until further notice Hans Zachary

SUPERZOO, by WPA

Headed to SUPERZOO in Las Vegas this week? Bookmark this guide for dog-friendly spots to check out while you’re in town....
08/07/2026

Headed to SUPERZOO in Las Vegas this week? Bookmark this guide for dog-friendly spots to check out while you’re in town. And don’t forget to stop by booth #3100 to visit BetterBone! 🎰🪄

Chewed it. Loved it. Slept on it.
08/06/2026

Chewed it. Loved it. Slept on it.

Think you know our colors? Let’s see if you can guess all three 👀
08/05/2026

Think you know our colors? Let’s see if you can guess all three 👀

Just a series of extremely important check-ins from management
08/03/2026

Just a series of extremely important check-ins from management

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11 West 42nd Street
New York, NY
10036

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