09/21/2026
Two supplier listings can produce two different “winners.”
Listing A
Landed cost: $30
Selling price: $60
Gross margin: $30
Product ROI: 100%
Listing B
Landed cost: $12
Selling price: $35
Gross margin: $23
Product ROI: 192%
If you want more dollars per order to absorb ad costs, fees, and returns, Listing A wins.
If inventory cash is tight and you want more gross profit relative to each dollar spent on product, Listing B wins.
Neither metric is automatically better. The right ranking depends on your cash constraints and acquisition costs. That’s why Drop-IQ lets you write your own scoring formula and rank live supplier listings by margin dollars, ROI, or a weighted combination.
Custom formula builder, verified supplier intelligence, marketplace analytics and one-click Shopify import.