ALL ROADS LEAD TO ROME
Colosseum Launches As Women’s Sportswear for Modern Era
The namesake for Colosseum MCMXCII was inspired by the classical amphitheater in Rome. For nearly 1700 years, this iconic structure hosted performance theatre, games of strength, sporting events and spiritual ceremonies. Like the Colosseum, American women are strikingly versatile: we perform, we compete, we strength tr
ain and we meditate. Our clothing should move seamlessly between all this action—without requiring a wardrobe change. Enter the Colosseum: where modern lifestyle meets performance. The label was born in Los Angeles through the manufacturing power of Colosseum Athletic Corporation, a major player in collegiate branded sportswear for two decades. The team observed a need in the contemporary market for more fashionable, more flattering activewear that could perform anywhere.
“As a longtime leader in the collegiate athletic wear market, we are excited to launch a brand that speaks to the female consumer who expects more of her workout wear,” says Stuart Whang, CEO of Colosseum. “We believe our design element elevates us – and coupled with our performance fabrics, Colosseum will answer a need for more stylish activewear.”
The Colosseum MCMXCII collection introduces two lines that feel as beautiful as they look. The Training collection addresses the needs of serious athletes—UV protection, anti-odor technology, moisture management, strategic ventilation and anti-chafing seams—but without sacrificing beauty, comfort or style. The Active Lifestyle collection was created for stylish yogis and dancers —and for every day lounging. Each and every piece in Colosseum’s collection is versatile enough to accompany your body on errands, to brunch and yes, even Rome. Colosseum MCMXCII retails between $25-$100 and is available at better department stores, athletic specialty retailers and select sportswear boutiques.
