SUPERZOO, by WPA

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SUPERZOO, by WPA Join us for pet professionals' favorite trade show and conference!
📖 Education: August 11-12, 2026
🛍️ Trade Show: August 12-14, 2026

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Visit bit.ly/WPA-365 for our new virtual platform, WPA365, connecting pet product exhibitors and retailers!

Healthy aging isn’t just about managing the senior years; it’s about optimizing vitality throughout a pet's entire life....
10/15/2026

Healthy aging isn’t just about managing the senior years; it’s about optimizing vitality throughout a pet's entire life. 🧬

Swipe through to see how a few of the brands from are stepping up with solutions that span the whole longevity spectrum.

10/12/2026

Chenlong Hao, son of WPA International Excellence Award winner Mr. Hao Zhongli (Founder of WANPY) breaks down how the pet boom of 2020–2021 is officially entering its next era: supporting aging pets.

As pets get older, pet parents are looking for real health solutions and pushing brands to level up their R&D, functional ingredients and full-life-stage nutrition.

In 2025, consumers spent an estimated $860M on pet costumes, with nearly half of pet parents dressing up their animals f...
10/10/2026

In 2025, consumers spent an estimated $860M on pet costumes, with nearly half of pet parents dressing up their animals for Halloween. 🎃

Turn that seasonal hype into a full-blown experience with selfie stations, spooky photo moments, themed product bundles and in-store trick-or-treating events. Because when pet parents are ready to celebrate, giving them more ways to spoil their pets is an easy win for all!

10/08/2026

Making a pet brand pop in today’s crowded market is no easy trick! 🪄

Son of WPA International Excellence Award winner, Hao Zhongli, Founder of Yantai China Pet Foods Group (WANPY), shares a quick take on cutting through the industry noise.

10/06/2026

This is what SUPERZOO is all about! 😻 Seeing businesses like come to learn, grow their cat care expertise and connect with our community makes it all worthwhile.

We announced it at SUPERZOO, and now petLENS is here! We’re so excited for you to discover how you’ll do business better...
09/30/2026

We announced it at SUPERZOO, and now petLENS is here! We’re so excited for you to discover how you’ll do business better with these monthly market forecasts that we’re giving you the inaugural issues for free.

It’s quick and easy to create your account, and then you can access all three complimentary issues: Dog, Cat and Total Species (which includes dog and cat categories plus bird, fish, small mammal, reptile/amphibian and horse). Get your copies and learn more about the pet industry’s largest ongoing consumer research initiative at the link here: https://petlens.pulse.ly/btkby23lrg

09/29/2026

POV: it's summer of 1987 and you stumbled into the SUPERZOO Beach Party. 🤘

09/25/2026

Talk about a jam-packed day at ! The show floor was full of cool finds, new products and plenty to see around every corner. What was the coolest product you spotted in this video? 👇

🎥

09/22/2026

Press play to catch the highlights and see why the pet community just keeps coming back!✨

We can't wait to bring everyone back together under one roof next year! 💙 Save the date: August 11-13, 2027.

Neighborhood Pet Store Day takes place next week on September 26! 🛒🐾 Participating stores frequently see up to a 42% sur...
09/19/2026

Neighborhood Pet Store Day takes place next week on September 26! 🛒🐾 Participating stores frequently see up to a 42% surge in customer traffic and a 30% boost in basket size. Think special promos, giveaways, pet events, customer perks or a collaboration with another local pet business.

How is your store celebrating Neighborhood Pet Store Day this year? Let us know in the comments! 👇

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3950 Las Vegas Boulevard S
Las Vegas, NV
89119

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