08/29/2026
When I’m first working with a client, I like to find out if their dog already knows a marker. A marker is a signal that gives the dog valuable information. It allows the dog to know exactly what action they completed that is earning them a reward.
If the dog owner tells me the dog understands a marker, my next question is, do you give a reward 100% of the time when using the marker?
Most of them tell me no. Sometimes they give a reward, sometimes they don’t.
That is when the marker loses its power. It becomes diluted and the dog no longer sees the value in that marker.
We essentially are using it as verbal praise. Verbal praise is great and can be effective, but we all know that there are times when verbal praise will have its limits. That is because great things don’t always come after verbal praise. Sometimes they do. But sometimes they don’t.
With a marker, we have to make sure great things happen 100% of the time after using it. It doesn’t mean that you have to always reward your dog for every little thing they do. It just means that if you’re going to use the marker, you must pay up. If you don’t want to pay up, then don’t use the marker.
That’s when you can use verbal praise instead.
So if you enjoy using a marker in your training, be sure that when you use that marker, whether it be a clicker or a verbal marker, such as yes, always show your dog, the value in that cue by delivering 100% of the time.