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Wednesday 11am - 5pm Thursday 11am - 5pm Friday 11am - 5pm Saturday 11am - 5pm Sunday 12pm - 4pm

Wags & Wine

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Handpicked delights for canines & their people. Unique dog goods, affordable & unique wines and spirits, and local farm goods.

10/17/2026

🎃👻🐾 HOWL-WEEN IS COMING TO WAGS & W**E! 🐾👻🎃
Come for the BOOS. Stay for the BOOZE. Bring your BEST FRIEND. 🍷🐶
Rupert has been trying on costumes, the potions are being selected, and things are getting wonderfully weird around the shop.
Join us Saturday, October 31 from 12–4 PM for our first annual Howl-ween Costume Contest & W**e Tasting!
🏆 The Great Howl-ween Costume Contest
We’ll be handing out gift certificates + fabulous gift baskets for:
🐕 Best Individual Dog Costume
For the dog who truly commits to the look…whether they wanted to or not.
🐕‍🦺 Best Dog + Dog Parent Costume
Matching madness, dynamic duos, questionable creative decisions — we want to see it all.
And because a room full of dogs in costumes somehow wasn’t enough…
🍷 W**e + spirit tasting
🧀 Cheese tasting
🎃 Games, activities & Halloween fun
🐾 Treats and surprises for our four-legged guests
📸 Plenty of opportunities to document your dog’s loss of dignity
👻 And Rupert, who has taken this whole costume situation extremely seriously
📅 Saturday, October 31
⏰ 12 PM–4 PM
📍 Wags & W**e | Herbster, WI
Costumes strongly encouraged. Good behavior loosely defined. Fun absolutely mandatory.
Bring your dog. Bring your friends. Bring the costume idea you’ve been waiting all year to justify.
And remember:
Every dog is a good dog. Some are just better dressed. 🎃🐾🍷
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10/16/2026

🍷👻 W**E OF THE WEEK 👻🍷
Spooky season is creeping in at Wags & W**e, and BUMPS seems to be attracting attention from both sides of the veil. Even the lost souls know a good Sauvignon Blanc when they see one. 👻🍷
This week’s pick is Field Recordings BUMPS Sauvignon Blanc.
Bright, fresh and full of personality, BUMPS is a 100% Sauvignon Blanc with lively citrus, fresh green notes and enough texture to make it a little more interesting than your everyday bottle. Crisp, energetic, and clearly good enough to bring the spirits out of hiding. 💀

Paired with:
🧈 Landmark Creamery Cinnamon Maple Butter
Creamy cultured butter with maple, cinnamon and warm fall spice gives this bright Sauvignon Blanc a cozy October twist. The w**e’s crisp acidity cuts through the richness of the butter, while the citrusy freshness keeps the maple and spice from becoming too heavy.
🍪 Effie’s Oatcakes
Toasty, buttery and just lightly sweet, Effie’s Oatcakes are the perfect vehicle for that Cinnamon Maple Butter. Their simple oat flavor adds a little crunch and warmth without fighting the freshness of the w**e.
🍫 Ranger Cabin Crunch Dark Chocolate
Graham crackers, marshmallows and dark chocolate bring a campfire-worthy finish to the spread. The deeper cocoa and graham flavors add richness, while a sip of crisp Sauvignon Blanc freshens things back up for the next bite.

🐾 Rupert’s Pick: FETCH
BUMPS is bright, bouncy and full of energy… so naturally Rupert decided the dogs needed something with the same general philosophy.

It’s a little fresh, a little cozy, a little spooky and exactly the kind of pairing we want as Halloween starts sneaking up on Herbster.

Stop in Thursday–Sunday to grab BUMPS and the whole pairing for yourself — and don’t forget something for the four-legged friend! 🍷🐾🎃

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10/14/2026

🐾 Pup of the Week🐾

This happy guy came into Wags & W**e with one mission: explore absolutely everything. 😂

The toy wall? Investigated.
The shelves? Inspected.
Every corner of the shop? Thoroughly checked.

He brought plenty of young-pup energy with him and somehow managed to keep that huge smile on his face through the entire adventure. 💛

We’re calling him The Golden Tornado because he happily swept through the shop, checked out all the goods, and left everyone smiling right along with him.

Thanks for bringing the energy, buddy, you can come inspect the toy department anytime. 🐶✨

If you would like your pup to be Pet of the Week, tag or DM us a picture of your pup either in the store or with an item from Wags & W**e.

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10/07/2026

🐾 Pup of the Week 🐾

This little golden nugget graced us with their presence over the weekend, and honestly… just look at that face. 💛

Tiny curls, little tongue out, and enough cuteness to stop us in our tracks. 😂

We hope this sweet visitor enjoyed their time at Wags & W**e as much as we enjoyed having them.

Thanks for stopping by! We hope to see you again soon. 🐶💚

If you would like your pup to be Pet of the Week, tag or DM us a picture of your pup either in the store or with an item from Wags & W**e.

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09/30/2026

🐾 Pup of the Week 🐾

Meet Carmelo, visiting Wags & W**e all the way from Llano, Texas! 🤠🐾

Carmelo came in looking extremely handsome, perfectly curly, and very pleased with himself and we understand why. That smile is doing a lot of heavy lifting. 😂

We love getting to meet pups from near and far, and Carmelo definitely made his stop at Wags & W**e a memorable one.

Thanks for visiting us, Carmelo! We hope your Northwoods adventure included plenty of treats and attention. 💚

If you would like your pup to be Pet of the Week, tag or DM us a picture of your pup either in the store or with an item from Wags & W**e.

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09/29/2026

🍒🍍 FRUITS OF OUR LABORS: A FRUITY FEST OF W**E & SPIRITS! 🍎🍷

This Saturday, Rupert has apparently decided that subtlety is for other dogs.
In honor of the biggest, fruitiest weekend of the fall, we’re filling the tasting table with w**es, spirits and cocktails bursting with fruit-forward flavors. Think juicy reds, aromatic whites, berry-laden bottles, citrusy spirits, orchard-y goodness and other delicious things that make you wonder whether drinking your fruit counts toward your daily servings.

Rupert says yes. Rupert is not a nutritionist. 🐶

And because this is Fruity Fest, Rupert will be greeting guests in full Carmen Miranda regalia, complete with enough produce on his head to qualify as a small farmers market. 💃🍌🍍🍇

🍷 Fruity w**es
🍹 Fruit-forward & fruit-infused spirits
🍊 Seasonal sips & cocktails
🍏 A few wonderfully weird surprises
🐾 One dog making questionable fashion choices

📅 Saturday, October 3
⏰ 12–4 PM
📍 Wags & W**e
☀️ Outside on the deck, weather permitting

Whether you’re out exploring the area for the weekend or simply believe life is juicier with a glass in your hand, come taste your way through Rupert’s fruit basket.
Good w**e. Paw-some people. Fruity days ahead. 🍷🍎🐾

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09/25/2026

🥂✨ POP. FIZZ. POUR SOMETHING WEIRD INTO IT. ✨🐾

This Saturday, Rupert is putting the “sparkling” in Sparkling September, and we’re going a little beyond simply popping corks.

We’ll be pouring a lineup of sparkling w**es including Ch*****ne, Lambrusco, Prosecco, Cava, Pet-Nat, sparkling rosé and a few other fizzy favorites and oddballs.

BUT WAIT. RUPERT HAS DISCOVERED LIQUEURS. 🍾🧪

We recently welcomed a whole batch of new liqueurs to Wags & W**e, including some wonderfully unusual bottles like Saffron, Aonia Berry and even Hay liqueur from the Italian Alps. Yes. Hay. Apparently the Alps looked at a field and thought, “We should drink that.” 🇮🇹🌾

So we’ll also be mixing up and sampling Ch*****ne cocktails featuring some of our newest liqueurs, showing you easy ways to turn a bottle of bubbles into something completely unexpected.

Never ventured much beyond Prosecco? Perfect. Already a sparkling-w**e devotee? Come see what happens when Rupert starts accessorizing it.

📅 Saturday, September 26
⏰ 12–4 PM
📍 Wags & W**e
☀️ Outside on the deck, weather permitting

Because bubbles make everything better. And occasionally, bubbles need a little hay. 🐶🥂🌾

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09/24/2026

We’re open Thursday through Sunday, so come make a little trip to Wags & W**e. 🐾🍷

There’s plenty to explore once you’re inside. We have a great selection of w**e, plus unique cheeses, dog toys, treats and goodies, gifts, cards, and all kinds of fun finds tucked around the shop.

Whether you’re stopping in for a bottle, picking up something for your pup, grabbing a gift, or just seeing what’s new, there’s always something worth wandering in for.

So stop by Thursday–Sunday, take a look around, and bring your four-legged shopping buddy along too. 💛

Rupert will be waiting for your arrival. 🐶

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09/23/2026

🐾 Pup of the Week 🐾

Meet Sam, a very handsome local pup with a name worthy of an adventure. His namesake is none other than Sam from The Lord of the Rings — which feels fitting, because every good journey needs a loyal sidekick. 🧙‍♂️🌿

Sam’s family also happens to be part of the crew behind The Fish Shed right here in Cornucopia, so he’s basically local royalty.

For his visit to Wags & W**e, Sam was also kind enough to model one of the new bandanas we just got in the shop — and we think he wears it ridiculously well. Honestly, it may be the one bandana to rule them all. 😂

Thanks for stopping in, Sam! We’ll be expecting you back for your next adventure. 💚

If you would like your pup to be Pet of the Week, tag or DM us a picture of your pup either in the store or with an item from Wags & W**e.

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09/20/2026

There's a lot more to Wags & W**e than meets the eye!

We have a fantastic selection of w**es from around the world, but that's just the beginning!

Explore unique cheeses, cocktail mixers, ready-to-drink cocktails, hilarious greeting cards, and gifts you didn't know you needed. And of course, we haven't forgotten about the dogs! We've got toys, treats, and plenty of goodies for your four-legged best friends. 🐶

Whether you're picking out a bottle for dinner, finding the perfect cheese to pair with it, hunting for a gift that'll make someone laugh, or treating your pup to something special, there's a little something for everyone here.

Come explore Wags & W**e in Herbster! You never know what you'll find. 💜

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Address

15175 Spruce Tree Drive
Herbster, WI
54844

Opening Hours

Wednesday	11am - 5pm
Thursday	11am - 5pm
Friday	11am - 5pm
Saturday	11am - 5pm
Sunday	12pm - 4pm

Telephone

+17152308358

Website

https://wags-and-wine.com/

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