09/05/2026
Don’t let the front of the bag fool you.
When a kibble brand claims “25 lbs of fresh chicken makes this 30 lb bag,” it sounds amazing on paper. But raw chicken is roughly 70–80% water. Once that moisture cooks out, you’re left with far less actual meat than that big marketing claim makes it seem. Ingredients are weighed before cooking, which pushes fresh meat right to the top of the list.
That said, there’s actually one big win on this Bil-Jac bag: their chicken by-products specify organs only.
Most generic “by-product” meals leave you guessing, but named organ meats deliver real nutritional value and dense protein. It’s not about calling a food “good” or “bad”—it’s about knowing how to read past the marketing so you know exactly what’s going into your dog’s bowl.
Did you know about the water weight trick on kibble labels? Let’s talk in the comments. 👇