10/15/2026
So, what exactly is Iv San Bernard?
Founded in Italy in 1995, Iv San Bernard is an internationally recognized professional pet cosmetic brand that has brought principles of human cosmetology into the world of animal grooming.
Unlike the traditional approach of choosing a shampoo simply because it smells good or leaves the coat soft, Iv San Bernard emphasizes understanding the individual needs of each animalās skin and coat.
Their philosophy is centered around the relationship between hygiene, health, and beauty.
The brand offers an extensive range of professional shampoos, conditioners, masks, mineral-based products, and specialized coat-care treatments designed for different coat textures, maintenance needs, and skin concerns.
Iv San Bernard was also the first European pet cosmetic brand to receive Safe Pet Cosmetics certification, reflecting its commitment to cosmetic quality and safety standards.
But what really makes their approach fascinating to me is the science behind it.
š¬ What did we spend three days learning?
We took a much deeper look at topics that go far beyond everyday bathing and grooming, including:
- Understanding the anatomy and physiology of the skin and coat.
-The importance of the skin barrier and how it helps protect the body.
-How the hair growth cycle works and why different coat types require different approaches.
-How cosmetic ingredients interact with the skin and hair.
-Recognizing common skin and coat abnormalities and understanding when veterinary involvement is necessary.
-Learning how proper bathing, conditioning, hydration, and product selection can support the skin and coat.
-Exploring individualized cosmetic protocols rather than treating every dog with the same products and techniques.
- Hands-on applications and learning how to incorporate this knowledge into our everyday grooming routines.
One of my biggest takeaways? Healthy skin is the foundation of a healthy coat.
We often focus so heavily on the hair we can see that itās easy to overlook the skin underneath it.
Dryness, excess oil, flaking, odor, irritation, and changes in coat quality can all tell us something important. While groomers are not veterinarians and cannot diagnose or medically treat skin diseases, having a deeper understanding of skin and coat science allows us to make better cosmetic decisions, recognize concerns, and work alongside veterinary professionals when needed.
What does this mean for Prim & Pawper?
It means continuing to raise the standard of care we provide.
Iāve always had a special interest in skin and coat health, and this education has only strengthened my passion for incorporating more individualized, science-informed grooming practices into our services.
My goal is to offer more than just a pretty haircut. I want to be able to explain why Iām choosing a particular product, how it may benefit your dogās coat, and what we can do to help maintain healthy skin and hair between appointments.
Every dog is different. Their skin, coat, age, environment, and individual needs deserve to be considered rather than taking a one-size-fits-all approach.
And while I am incredibly proud of the experience Iāve gained throughout my career, I will never believe that 10 years of grooming means I have nothing left to learn.
Education doesnāt stop when you become experienced. Thatās when you realize just how much more there is to know.
A huge thank-you to Dr. Cliff Faver, Suzanna Marchetti, Tish Thorpe, and the Iv San Bernard team for sharing their knowledge and passion for elevating the grooming industry.
Iām so excited to bring what Iāve learned back to Prim & Pawper and continue building a grooming experience focused on education, quality, comfort, and the overall well-being of the dogs entrusted to my care.