03/22/2026
A few weeks ago I was sitting by a pool in sunny Florida with other dog people reminiscing as dog people tend to do when they’re together. I told a story from many years ago about going to a seminar right before I was due to trial and being a little disillusioned by how this decoy was marketed as who was going to help me get to trial… there’s no major story here. Nothing bad happened no juicy gossip. But ultimately, we packed in the car to drive like 5 hours both ways for work that honestly put us back a few steps.
Why is this relevant?
Because your decoys matter. Who you let help you on this journey? It matters.
Social media is full of marketing. This current page… our business page? It’s marketing.
And this post will probably get 5 likes because it doesn’t have trending music and there’s no text on the photos saying BE THE LION IN A GROUP OF SHEEP but hey, a dog trainers gotta try.
Who works your dog shouldn’t be linked to you attempting to win a popularity contest.
Thank you for being one of the best in the game and to for these incredible photos.
