10/22/2026
Here’s something I’ve noticed more and more of as our industry continues to explode, and new “stars” seem to emerge daily.
If a trainer has a big name, large platform, and a major reputation, the assumption is you’ll be getting the very best of the best.
And while there are exceptions, more often than not, when a trainer—or anyone else—has a great deal to lose financially, reputationally, or otherwise, truth and transparency are among the first casualties.
Does this mean you shouldn’t choose a trainer with a big name, platform, and reputation? No. It simply means you should be well aware of human behavior and the dynamics of success, and you should approach trainers fitting this description with necessary caution.
Far too many are blinded by the fame, the personality, and the herd-like accolades from those who are often in fan-mode rather than discerning consumer mode.
PS, not trying to be a negative Nancy, lol, just sharing an observation I’ve seen more and more of.