09/12/2026
🇺🇸🐴 THE DAY THE CLYDESDALES BOWED THEIR HEADS FOR NEW YORK
There were no speeches, no voice-over and almost no words.
Just eight magnificent Clydesdale horses making a quiet journey through the snow.
They pulled their wagon towards New York City before stopping on a hillside overlooking the skyline. Then, as the Statue of Liberty stood in the distance, the horses slowly lowered their heads.
It was a simple gesture—but it said what millions of people were struggling to put into words.
The moving Budweiser tribute was broadcast during the Super Bowl on 3 February 2002, less than five months after the terrorist attacks of 11 September 2001. It was created to honour those who lost their lives, the families whose worlds changed forever and the first responders who ran towards danger while others escaped.
The original commercial was shown only once nationally. An updated version was later created for the tenth anniversary in 2011.
There was something especially powerful about using horses to deliver the message. Clydesdales are symbols of strength and endurance, yet in that final moment they showed humility, stillness and respect.
No explanation was needed.
The silence was the message.
As we mark 25 years since the attacks, we remember the 2,977 innocent people who were killed, the extraordinary courage of the emergency services and the countless families who have carried their loss every day since.
Twenty-five years may have passed, but some moments must never be forgotten.
Today, like those Clydesdales, we pause.
We lower our heads.
And we remember. 🇺🇸🕯️
