Robin MacFarlane

10/21/2026

The Coaching, Communication and Client Motivation workshop is a 2-day, in-person event dedicated to helping dog pros facilitate impactful learning sessions with the human end of the leash.

There is a harsh reality in the dog profession that many instructors have GREAT dog skills but lack that same greatness when it comes to teaching humans.

Unfortunately, that gap in skill can lead to a disconnect between the dog and handlers we want to help.

This workshop will help close the gap. (and get you enjoying teaching again!)

Open to professional trainers, group class instructors, shelter and rescue staff, ..anyone who wants to improve their ability to motivate pet owners to do the work needed to maintain a successful life with their dogs.

Because if you're effective with the 2-legged student..the 4 legged learner will have a much better chance of having a fulfilling life in a forever home. 🐾

𝑬𝒂𝒓𝒍𝒚 𝒓𝒆𝒈𝒊𝒔𝒕𝒓𝒂𝒕𝒊𝒐𝒏 𝒅𝒊𝒔𝒄𝒐𝒖𝒏𝒕 𝒆𝒏𝒅𝒔 𝑶𝒄𝒕𝒐𝒃𝒆𝒓 30𝒕𝒉 𝒔𝒐 𝒊𝒇 𝒚𝒐𝒖 𝒘𝒂𝒏𝒕 𝒕𝒐 𝒔𝒂𝒗𝒆 𝒂 𝒍𝒊𝒕𝒕𝒍𝒆 💰, 𝒓𝒆𝒈𝒊𝒔𝒕𝒆𝒓 𝒔𝒐𝒐𝒏.

The definitive workshop for dog trainers who want to become GREAT instructors! If your clients need motivation, it starts by learning how to motivate!

10/18/2026

Nice work from the students that showed up for a little practice with their spicy ones today. 💪 The outbursts were half-hearted and very short-lived. Good work everyone!

09/28/2026

The morning reset.

Keeping yourself centered isn’t always easy, but it is always necessary.

As a professional trainer you owe it to the dogs and your clients to ensure your mindset is in the right place when you start a training session.

Without a focused, calm center to build on, it’s hard to bring your A game.

This is how I center, and my dogs benefit immensely.

Find 30 minutes for you and your personal dogs, each day and experience the shift.

09/22/2026

Professional Dog Trainers, ask yourself these questions:

Are you struggling to get your clients committed to doing the work?

Do you prefer to just do board and trains because working with the dog is SO much easier than working with the humans that own them?

Do you find yourself frustrated that clients just aren't getting it and their dogs suffer the fall out?

If you answered Yes, to any of those questions, then ask yourself one more:

If spending a weekend improving your people training skills would help your clients do better would you show up?

If you answered Yes, or even "maybe" click the link to learn more. ⬇️ ⬇️ ⬇️
https://robinmacfarlane.com/.../coaching-communication.../

Hosted by Tori Tilley and Pawlished Dog Training in Mentor, KY
Early registration discount ends 10/30 Sign up and get ready to shine up your coaching skills in 2027. ✨

09/22/2026

I haven't posted anything about the queen in a while. Photo was taken the other day after one of the morning walkabouts around the property.

Diva is still going strong and amazes us every day. Officially 16.5 years now, deaf (or at least pretends to be!), lost her left eye this spring but barely skipped a beat.

Both Loki & Indy yield to her. Long live the 👑

09/12/2026

I spent the past week on an Alaskan cruise with my two sisters. Had a great time and saw lots of beautiful scenery. 🌲🐳🏔️

But seeing this information posted around the ship really stuck with me. What a simple and brilliant idea. Well done Princess Cruises

09/10/2026

I have been part of this association since 1999 when two of the founders, Martin Deeley and Pat Trichter, responded to my application to join with an invitation to come visit them in Florida.

We remained in contact and a few months after the visit I was elected to the BOD. I was honored to serve in various roles from 2000-2006.

I’ve been a member and continued to volunteer off and on over these many years. I have many deep friendships as a result of those relationships. 😊

This award came as a surprise and while I was not present to receive it, it is very meaningful and I’m deeply grateful.

We are thrilled to celebrate Robin MacFarlane’s induction into the IACP Member Hall of Fame! 🎉

Robin has been a true pioneer, leader, educator, and advocate for the IACP and the canine profession. As an early developer of the organization, she has dedicated herself to educating professionals about the proper and responsible use of e-collars.

Her passion, leadership, and unwavering commitment have left an incredible mark on our organization and our profession.

Robin, thank you for all you have given to the IACP and to the dogs and professionals you have helped along the way. Welcome to the IACP Member Hall of Fame!