Susan DiFelice Design

05/25/2026

I’m incredibly honored that The Pony Island received the FIRST PLACE award for Equine-Related Website from the American Horse Publications Awards 🐴

One part of the judges’ feedback especially meant a lot to me:

“The Pony Island website delivers an exceptional and highly cohesive brand experience that is clearly aligned with its mission to educate and engage young horse enthusiasts.”

From the beginning, my goal with The Pony Island was to create a horse learning space that felt:
• welcoming
• creative
• educational
• visually engaging
• and approachable for kids and families

The illustrations, games, courses, printables, and overall experience were all designed to work together as one connected world of horse learning.

I’m incredibly grateful to everyone who has supported the project so far, and thankful to American Horse Publications for this recognition.

👉 Explore The Pony Island: [https://theponyisland.com](https://theponyisland.com)

05/02/2026

I’m honored to be featured this month in the Women Entrepreneur issue of Sidelines Magazine 🐴

It shares a bit about the transition from selling Allpony to USPC and the process of building The Pony Island from scratch. I’m really grateful for the chance to tell that story.

You can read it here: 🔗 https://vist.ly/42fyy

04/10/2026

I’m honored that The Pony Island website has been nominated for an award by American Horse Publications! 🏆

This project has been a true intersection of design, illustration, and education, building an experience that goes beyond content and into guided learning for kids.

It’s been a unique challenge to design something that is both engaging and instructional, and I’m grateful to see it recognized.

03/22/2026

Loved being a cowgirl in Telluride!

03/07/2026

I recently had the chance to join Denise Alvarez of Stormlily Marketing on the How to Market Your Horse Business podcast to talk about building a creative business in the horse industry.

As an equestrian illustrator and designer, a lot of my work sits at the intersection of art, education, and entrepreneurship. In this conversation, we talked about the behind-the-scenes side of growing a horse-related business, finding clarity in your marketing, and learning how to focus your ideas into a clear direction.

It was great to share the episode with equestrian author and speaker Susan Friedland of Saddle Seeks Horse and talk honestly about the journey of building creative work in the horse world.

If you’re an artist, writer, or entrepreneur working in the equestrian space, you might enjoy this conversation.

Listen to the episode here:https://www.stormlilymarketing.com/208

01/29/2026

So fun creating this ad with 🍸Tonic🐴 the horse for Eliza Sydnor Dressage!

I’ll be teaching a one day workshop focused on Rider’s Seat and Position - Friday, February 20 - here in Chapel Hill NC! Come join to learn more about rider biomechanics, how to sit each gait correctly, why we ride in the position we do, and hands on practice for everyone (unmounted) to gain greater understanding and control of your body mechanics! We’ll have a yummy lunch and stay indoors, so no matter the weather, it will be a great day full of learning for riders of any level.

Thanks for the illustration!!

11/18/2025

Thrilled to share a recent collaboration with dreamers & schemers featuring a playful illustration of Dreamer and Schemer enjoying a sleepover complete with braids, makeup, and snacks. Working with brands who bring creativity and personality to the equestrian world is always a joy.

And in other exciting news — my new project, The Pony Island, is officially live! It’s a learning and creativity hub for horse-loving kids and families, offering illustrated printables, interactive games, educational resources, and a growing collection of handmade plush ponies.

Creating art that inspires young riders is the heart of my work, and I can’t wait to share what’s coming next.

https://dreamersnschemers.com/collections/the-pony-island-x-d-s-collab-boot-socks-limited-edition

https://theponyisland.com

10/28/2025

❄️ New on Spoonflower! ❄️
This Ponies & Peppermints pattern brings a dash of equestrian magic to the holidays. White ponies prance among candy canes and peppermint swirls on a cozy blue background—perfect for winter pajamas, horse blankets, or table decor.

Shop now on Spoonflower: https://www.spoonflower.com/en/fabric/20621751

10/23/2025

New design alert! 💙
My Blue Swedish Dala Horses & Folk Flowers pattern is now available on Spoonflower! Inspired by traditional Scandinavian folk art, this design features hand-illustrated Dala horses and floral motifs in classic shades of cobalt and soft blue.

Perfect for cozy home décor, holiday crafts, or fabric projects that need a touch of Nordic charm.

Find it now on my Spoonflower shop: https://www.spoonflower.com/profiles/susandifelice

10/14/2025

The Pennsylvania National Horse Show is happening this week, and it always brings back great memories. My artwork was selected as the official poster design in 2023 and was honored again as a runner-up the following year.

It’s such a privilege to have my work connected to an event that celebrates so many talented riders, horses, and artists. Wishing everyone showing and attending this year’s PNHS a wonderful week!