09/02/2026
There are mistakes you still remember 15 years later.
Around 2010ā2011, I found several adult Hypancistrus zebra in France for breeding.
Back then, finding good adult zebras wasnāt easy. They were very expensive, and getting live fish safely across several countries was an adventure in itself.
But almost everything went perfectly.
France ā Poland ā Chernivtsi, Ukraine.
Several transfers, an international border, temporary holding. The fish arrived in excellent condition.
Only the easiest part remained: Chernivtsi ā Kharkiv.
It was winter. Around ā15°C (5°F).
We packed the fish carefully in an insulated box. I even paid for a full passenger seat on the bus just for that box.
The driver was told several times: there are live, very valuable fish inside. The box must stay in the warm passenger cabin for the entire journey. Do not move it anywhere else.
It seemed we had thought of everything.
I arrived in Kharkiv to meet the bus.
The driver stepped out.
Opened the luggage compartment.
And pulled out our box.
I think I already knew at that moment.
When I opened it, every fish was dead.
They had made it through France, Poland, an international border, several transfers and temporary holding.
And died during the final few hundred kilometers inside Ukraine.
I have never forgotten that story.
Today, most of our shipments look almost effortless from the outside: we pack the fish, hand them over, and the next day they arrive with the customer.
But behind that apparent simplicity are years of experience.
And some lessons were very expensive.
With live fish, a logistics chain is only as reliable as its weakest link.
You can get 99% of the journey exactly right. But if something goes wrong in the final 1%, the other 99% no longer matter.
Maybe thatās why, even today, every successful arrival means a little more to me than just another box delivered.
I still remember one that never made it.
Yurii Badanin.
Co-founder,