GumBits

GumBits All disciplines benefit softer focused horse. Made of sugar & beeswax, FEI 100% legal.

GumBits are all-natural, bite sized chewy sugar pieces that naturally promote chewing activity, encourage relaxation, activate salivation, and eliminate teeth grinding. USEF Training Treat GumBits are used by many International/Olympic Dressage/Eventers/Jumpers Competitors. Sponsored riders include US Olympian Steffen Peters, Canadian Olympian David Marcus, US Pan AM Gold Team Medalist Susie Dutta

, Australian Olympic Long Listled Nicholas Fyffe, Three Star Level Eventer Matt Brown, German WEG Bronze Medalist Christoph Koschel, Western Dressage Champion Lynn Palm, New Zealand High PerformanceCoach Jermy Sternberg and New Zealand Eventer Champion and FEI Competitor Britta Anna Pedersen.

05/30/2026

gives her life to her family & horses for the love of the horses from a young girl her passion developed. Her drive is to promote kindness and time in quality training & live her lifestyle with her husband Greg and daughter who share her passion! We are honored you love us too... 💝💝💝

www.GumBits.com

05/25/2026

Happy Memorial Day! 🇺🇸🦅🐴💝

05/11/2026

Happy Mother's Day ... 💝

Let's give a shout out to .rahal.eq, one of the most gracious riders we met in October 2022, who shyly asked how she cou...
05/05/2026

Let's give a shout out to .rahal.eq, one of the most gracious riders we met in October 2022, who shyly asked how she could be in an ambassador program. Think about that 4 years ago riding ponies negotiating to be on the GumBits team--- amazing when most messages we get, never have tried the GumBits, want free product.

Sport horses like any sport takes first love for what you do, then the sweat & tears decide if you stick with it. I often think of Steffen Peters, 6 time Olympian who was one of the first to use GumBits 20 years ago, always willing to give a testimonial over the years, asking nothing in return. What a true honor to meet Lauren who loves her ponies so much, & the GumBits that make them happy.

Lauren Rahal of Canada all your dreams will come true for your pure love for what you do and who you are, our gratitude is for you and those who just want to give a treat to relax their ponies & horses.

And yes GumBits is All Natural and complies with FEI. As we proudly title FEI Show Jumping & FEI Dressage classes & shows with , , .s.i.events , in Europe and formerly big title sponsor USA Dressage Championships & USA Pony Finals, among so many others.

Thank you,

CEO
www.gumbits.com

05/02/2026

German Champion Jumper, Stephanie Bohe "GumBits helps with training my young horses to accept the bit in a soft way! I love them."

We met at partnered German Young Horse Championship we titled 5 classes in Jumpers, Eventing & Dressage '25.

saliva is primarily composed of 99% water, along with electrolytes (high calcium, chloride, potassium, and sodium bicarbonate) and a surfactant protein called latherin, which aids in digestion and forms the foam often seen.

Latherin: A protein that acts as a surfactant, reducing surface tension, which helps in digestion of dry forage and creates foam through friction.

GumBits is FEI compliant and ALL NATURAL!

www.GumBits.com for reseller list in USA & Europe
biz - Denmark, distributor & online
- Germany, distributor
- UK, distributor
- USA among others

04/30/2026

Testimonial Thursday with
"We really do like the GumBits, for the horses & the ponies... it helps with their ringside anxiety... it gives them something to focus on, it calms them done! Definitely before they go into the ring!"

www.GumBits.com

04/30/2026
04/30/2026

One of our all time favorite events-- Best in Class, with all our top EQ judges who 💝 love GumBits, chewing gum for horses, for creating horse's own salivation for better bit acceptance and softness in the hand - for relaxed way of going!!

Our most famous supporters , .rahal.eq jimmy torano,

04/24/2026

We are proud partners of Horses & Dreams celebrating 20 years .s.i.events both FEI CSI Show Jumping & FEI CDI Dressage. Our titled GumBits Grand Prix Special CDI 3* won by & Dante's Pearl OLD ,
2nd
3rd

Our German alliance with is a success spreading Horses around. At the show we are available .official !

🙏🏻🫶🏻
04/22/2026

🙏🏻🫶🏻

He died halfway through the race. His body stayed in the saddle. The horse crossed the finish line first—and they declared the dead man the winner.
June 4, 1923. Belmont Park, New York.
Twenty-two-year-old Frank Hayes was living a dream he'd barely dared to imagine.
He was a stableman by trade—someone who shoveled manure, groomed horses, cleaned stalls, and worked behind the scenes while real jockeys got the glory.
But today, he was riding in an actual race.
His first race as a licensed jockey.
The horse was Sweet Kiss—a 20-to-1 longshot that nobody expected to place, let alone win. The race was a steeplechase, a brutal test of endurance over fences and obstacles that could break bones and end careers in seconds.
Frank Hayes climbed into the saddle that afternoon carrying everything: excitement, nerves, the weight of finally getting his chance.
The starting gun fired.
The horses exploded from the gate, hooves pounding the turf, riders crouched low over their mounts' necks.
Sweet Kiss ran hard. Against all odds, the longshot was keeping pace with horses that cost ten times as much and were ridden by professionals with years of experience.
And then, somewhere in the middle of that race, Frank Hayes' heart stopped.
A massive heart attack—sudden, catastrophic, fatal.
He died in the saddle.
But his body didn't fall.
Somehow—whether from the rhythm of the horse's gallop, muscle memory, or pure physics—his lifeless body remained upright in the saddle, hands still gripping the reins, legs still positioned as if he were actively riding.
Sweet Kiss kept running.
The horse didn't know his rider was dead. Didn't slow down. Didn't stop.
Around the final turn they came, Sweet Kiss thundering toward the finish line with a dead man on his back.
The crowd was cheering, completely unaware of the tragedy unfolding in front of them.
Sweet Kiss crossed the finish line first.
Won by a head.
When the other jockeys and track officials rushed to congratulate Frank Hayes, they realized something was terribly wrong.
He wasn't responding. Wasn't moving. Wasn't breathing.
Frank Hayes had been dead for minutes—possibly since the middle of the race—but Sweet Kiss had carried him to victory anyway.
The doctors who examined him confirmed it: massive heart attack. Likely instant. He probably died before he even knew what was happening.
The race officials faced an unprecedented decision.
The jockey was dead. But he'd been alive when the race started. His horse had crossed the finish line first, won fairly, with no interference or rule violations.
They declared Frank Hayes the winner.
Posthumously.
It was the first race Frank Hayes ever rode as a jockey.
It was also his last.
A 22-year-old stableman who'd finally gotten his shot at glory—and won his first race by dying in the middle of it.
The story spread through the racing world like wildfire. Newspapers across the country ran headlines about the dead jockey who won. Sweet Kiss became known as "the horse that carried a co**se to victory."
Superstitious trainers refused to race Sweet Kiss again. The horse never won another race—some said it was cursed, others that no jockey wanted to ride the horse that had carried a dead man.
To this day, nearly a century later, Frank Hayes remains the only known jockey in history to win a race after dying.
Not before a race. Not after a race.
During.
His body crossed that finish line first, still mounted on a horse that didn't know its rider's heart had stopped beating.
There's something deeply unsettling and strangely poetic about this story.
Frank Hayes got exactly one moment of triumph. One race. One victory.
And he was already dead when it happened.
He never got to celebrate. Never heard the crowd cheer. Never felt the satisfaction of proving everyone wrong about the 20-to-1 longshot.
He just died doing what he'd dreamed of doing—riding in a real race—and somehow, impossibly, won anyway.
The racing world remembers him not for a legendary career, not for dozens of victories, not for breaking records.
They remember him as the stableman who died in his first and only race—and won it anyway.
Sometimes history remembers you for the strangest reasons.
Frank Hayes became immortal in the most literal and haunting way possible:
He won while already dead.

Address

Atlanta, GA

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

Website

http://www.gumbits.com/

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