Fraser Essentials in Singapore

05/09/2026

5-6 September 2026 Show Registration

Show entry form is available on SKC website.

Early Bird Registration Closing Date: 17 July 2026, before 6pm.

Final Registration Closing Date:
31 July 2026, before 6pm.

Incomplete submissions and late entries will be rejected.

28/08/2026

🏆 World Winners' Must Haves 🏆

Some partnerships are built over years, and Hano has been part of the Fraser Essentials journey for a very long time.

Watching him present Jack, the magnificent Old English Sheepdog, is always a pleasure. Every detail reflects the countless hours of preparation, dedication, and exceptional grooming that go into producing a dog of this calibre.

This year, that commitment was rewarded with an incredible list of achievements, including Winner of the FCI World Challenge 2026, World Winner 2026, and Best in Group 3 at the World Dog Show 2026. What an outstanding accomplishment! 🏆💙

Over the years, Hano has trusted Fraser Essentials for both everyday coat maintenance and show preparation—proof that successful grooming isn't about one magic product on show day, but about a consistent routine that keeps the coat healthy and in peak condition all year round.

Hano, thank you for your friendship, your trust, and for being such an incredible ambassador for Fraser Essentials. Seeing Jack achieve these remarkable results makes me incredibly proud to know we've been part of your journey.

Congratulations to you and Jack on another unforgettable year. Here's to many more successes together. 💙🐾

28/08/2026

26/08/2026

Shanghai is in for such a treat 💙💙💙

26/08/2026

🐾 HAPPY INTERNATIONAL DOG DAY! 💙

Today is about the reason behind everything we do — the dogs.

The champions who make us proud, the puppies who keep us on our toes, the veterans who have shared a lifetime by our side, and the beloved companions who simply make every day better.

At Fraser Essentials, dogs have always been at the heart of our story. Our passion for coat care begins with something much simpler: the love, respect and responsibility we have for the dogs who trust us to care for them.

Titles and ribbons are wonderful moments to celebrate, but the greatest reward will always be the bond we share with them. 💙

So today, give them an extra cuddle, an extra adventure, or perhaps an extra treat — just because they deserve it.

Happy International Dog Day to every dog, everywhere. 🐾
They truly are the reason behind everything we do.

15/08/2026

🏆 World Winners' Must Haves 🏆

This beautiful girl is Very Vigie Veni Vigie Vici, proudly handled by our Fraser Essentials Ambassador Sanna Vartiainen from Finland. Together they achieved an incredible World Winner 2026, Best of Breed, and BOG 2nd at the World Dog Show in Bologna. What an unforgettable achievement! 💙

I've always admired Sanna's dedication to presenting dogs in beautiful, natural condition. Her favourite combination—Coat Stimulant Shampoo, Shine Bright Conditioner, and Brushing Spray—is a wonderful example of how consistent coat care, rather than quick fixes, creates lasting results.

That philosophy has always been at the heart of Fraser Essentials. Beautiful coats aren't created overnight; they're built through months of thoughtful care, with products that support the coat while respecting its natural texture and quality.

Congratulations once again, Sanna, on an outstanding achievement. Thank you for your trust in Fraser Essentials and for inspiring so many exhibitors with your beautiful presentation. 💙🐾

15/08/2026

2026 Michelle Fraser “Global Masters”Grooming Summit
📍 Shanghai | October 15–16
✨ Registration Now Open

🇨🇳 🇮🇹 🇦🇺 Master Groomers from China, Italy & Australia — Together on One Stage

Focused on the technical challenges groomers face as they advance their skills, featuring four key breeds:
Bedlington Terrier | American Cocker Spaniel | Wire Fox Terrier | Poodle

From advanced grooming techniques to structural understanding, gain in-depth insights into international competition judging standards and grooming aesthetics.

✅ October 15 | Master Grooming Seminar
Three master groomers on one stage, demonstrating the complete grooming process from start to finish.

✅ October 16 | Master Grooming Workshop · Limited to 30 Participants
Hands-on practice + personalized one-on-one guidance from the masters.

🔥 Early Bird Rate available until September 15
Limited spots — registration closes once fully booked!

📍 Venue: 36space, Building E, No. 36 Caobao Road, Xuhui District, Shanghai

Tackle real technical challenges and elevate your skills to international professional standards.

This October in Shanghai, meet the masters face-to-face and join us at the 2026 Michelle Fraser “Global Masters”Grooming Summit ! 🎉🎉🎉

28/07/2026

Meanwhile in Mastergroom Canada, some amazing dogs were prep-ed in the our latest product - The Lift 💙

27/07/2026

Affectionately known as Poppy, Ch William Della Proveda is pictured enjoying his brush out.

P/s he is one of the most cheerful boys 💙