Beta Pet Mart

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Beta Pet Mart Leading the way in pets wellness

17/09/2026

Our revenue doubled in Year 2.

Looking back, it came down to 3 things:

1. The Right Product Pawrents aren't naive anymore. They read labels. They compare ingredients. We were lucky to bring in products we genuinely believe are good (like Amanova with 64% fresh meat).
2. The Right Message There's noise everywhere. We kept ours simple: Fresh meat only. Single protein. No meat meals. Clear message = customers actually listen.
3. The Right Price Quality + affordability isn't a myth. Customers will choose you if you deliver both.

Get these three things right, and growth gets a lot easier.

10/09/2026

Amanova went out of stock 3 times this year.

And it's not by accident.

Pawrents are getting smarter. They're not just looking at the brand name anymore, they're flipping the bag, reading ingredients, comparing labels.

When you put Amanova next to other options, it stands out:
▸ 64% fresh meat (no meat meals, no by-products)
▸ Single protein options (great for dogs with allergies)
▸ Still affordable at $30+ for 2kg

Basically? Good quality food doesn't have to break the bank.
Comment "sample" below and we will send it over to you. 🐾

Real dogs. Real results.Bailey + Co works for picky eaters, sensitive skin, and dogs that have tried everything else.Gra...
06/08/2026

Real dogs. Real results.

Bailey + Co works for picky eaters, sensitive skin, and dogs that have tried everything else.
Grass-fed fresh meat. No rendering. No fillers. Just food that actually makes a difference.

Available at Beta Pet Mart. Link in bio. 🐾

Don't just take our word for it.Here's what Amanova customers are actually saying.Single ingredient. 100% fresh meat. No...
04/08/2026

Don't just take our word for it.

Here's what Amanova customers are actually saying.

Single ingredient. 100% fresh meat. No meat meals. And dogs that genuinely want to eat.

Available at Beta Pet Mart. Link in bio. 🐾

30/07/2026

POV: You're Minnie. Entrepreneur. Lifestyle curator. Frenchie. High-maintenance? I prefer "high standards."

My day hits different when you've got the right fuel. Ever since I started building my personal brand, my dad decided I deserve better nutrition. 70% fresh meat. Single protein. Grain-free. Amanova. (Apparently successful women have sensitive stomachs, I don't make the rules 😌)

Breakfast → Recovery (aka napping & manifesting) → Existing.

It's called a routine, and I've got one.

More like me on 🐾

28/07/2026

Is it possible to build a pet supply distribution business with zero experience in the pet industry?

Welcome to Episode 1 of our real startup journey.

5 years ago? Nobody knew us. Nobody knew Bailey+Co, Australian Pet Organics, or any of our brands. Retailers weren't ready to risk stocking products from someone they'd never heard of.

So I had a thought: What if we brought in quality brands, same standards, same ingredients, but priced affordably? So more owners could actually afford better nutrition for their pets.

Here's the thing about me though: I'm stubborn AF. If I decide to do something, I don't stop. So when people said no, I didn't walk away. I asked for a table outside the store. Sold enough. And the retailer took us in.

This series is going to be real about the journey, the mistakes, the wins, the hustle. Because most people only show you success after they've made it.
I'm showing you the messy middle.

If you're building something right now and nobody believes in you yet? I've been there. And it gets better.

Follow along for Episode 2. 🐾

23/07/2026

3 things I have zero regrets doing as a paw dad 🐾

1️⃣ Getting Frenchies - Yes, they're high maintenance. But for someone who can't do hour-long walks every day? Honestly perfect. 5 minutes outside. They're done. Cooked for the rest of the day.

2️⃣ Putting them on supplements - French Bulldogs are predisposed to hip, joint & spine issues. Managing it proactively = watching them thrive at 8 years old like they're still puppies. Minnie & Cooper are on Australian Pet Organics. All natural. Green-lipped mussel, rosehip, turmeric. No synthetic stuff.

3️⃣ Spoiling them rotten - Best food, air con, the works. Life's too short not to.
If you've got a Frenchie or any breed prone to joint issues, this is the one to start with. Your pup will thank you. 🐾

Available at betapetmart.com and Pet Lovers Centre Singapore islandwide.

16/07/2026

The toughest stage? Probably the first $300K.

When you're doing everything, finance, marketing, sales, delivery, fulfillment, you basically have to be 6 different people. But here's what I learned:
Throw perfection out the window.
You don't need the perfect marketing plan or the perfect product. You need to start getting messy, awkwardly failing, learning through it. That's where clarity comes. That's where confidence follows.
Stop thinking. Start doing. Even if it looks rough at the beginning. 💪

Fast forward 2 years: 75 distribution points in Singapore. Bailey+Co positioned as the most value-for-money quality freeze-dried diet. And we're just getting started.

If you're building something right now and you're not ready to look messy yet, you're probably overthinking it. 🐾

Real dogs. Real results.Bailey + Co works for picky eaters, sensitive skin, and dogs that have tried everything else.Gra...
14/07/2026

Real dogs. Real results.
Bailey + Co works for picky eaters, sensitive skin, and dogs that have tried everything else.
Grass-fed fresh meat. No rendering. No fillers. Just food that actually makes a difference.
Available at Beta Pet Mart. Link in bio. 🐾

Address

1 Soon Lee Street, Pioneer Centre
Singapore
627605

Opening Hours

Monday 09:30 - 18:00

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