28/07/2026
Is it possible to build a pet supply distribution business with zero experience in the pet industry?
Welcome to Episode 1 of our real startup journey.
5 years ago? Nobody knew us. Nobody knew Bailey+Co, Australian Pet Organics, or any of our brands. Retailers weren't ready to risk stocking products from someone they'd never heard of.
So I had a thought: What if we brought in quality brands, same standards, same ingredients, but priced affordably? So more owners could actually afford better nutrition for their pets.
Here's the thing about me though: I'm stubborn AF. If I decide to do something, I don't stop. So when people said no, I didn't walk away. I asked for a table outside the store. Sold enough. And the retailer took us in.
This series is going to be real about the journey, the mistakes, the wins, the hustle. Because most people only show you success after they've made it.
I'm showing you the messy middle.
If you're building something right now and nobody believes in you yet? I've been there. And it gets better.
Follow along for Episode 2. ๐พ