BELLY UP

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BELLY UP

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BELLY UP pet treats aims to create the most memorable experiences and relationships between you and your pets with our treats.

All BELLY UP products sold are 100% natural; ethically sourced from around the world.

14/09/2026

Warning: this word search may cause impulsive shopping

Tell us the first word your eyes landed on 👇
We added a couple of cheeky B words, how many can you find?

07/09/2026

Zoooooom in 👀

New drops available online 🔥

🛒 bellyup.sg/treats
Available in Retail soon 😉

24/08/2026

Guess the drop 🫳🏻

Something new, something old and something novel ✨

Ready in September! 🤩

Which ones are you looking forward to the most?
Drop it in the comments!

08/08/2026

We polled the real bosses (the puppers), and the results are officially in! 🐶👑

Drop an emoji in the comments for your pup’s true favourite:
🥖 Braided Bully Stick (51%)
🦘 Free-Range Roo Chews (37%)
🥩 Grass-Fed Lamb Steak (22%)

🛒 Shop the top picks at the link in bio!
🏷️

03/07/2026

dog parent math:
buying treats = saving money because they’re happy ✅
buying supplements = investing in their future ✅
buying another toy = enrichment ✅
basically everything in this cart is essential 🙂‍↕️

dogcommunity

18/06/2026

🐟 Did you know one of the best supplements you can add to your pet’s bowl is Salmon oil?

Just a few pumps daily can help: ✨ Reduce itching & scratching ✨ Promote a softer, shinier coat ✨ Support healthy joints & mobility ✨ Boost heart, brain & immune health ✨ Make meals extra irresistible

Made from sustainably sourced wild-caught Alaskan salmon, this nutrient-dense formula delivers a powerful blend of Omega-3, 6 & 9 fatty acids, including EPA and DHA, without unnecessary fillers. Plus, it’s suitable for both dogs and cats!

Whether you have a playful puppy, an active adult, a senior dog, or a feline friend, adding salmon oil to their daily routine is an easy way to support lifelong wellness.

Because healthy pets start from the inside out 💖

🛒 24/7 on bellyup.sg/wellness

31/05/2026

What does a healthy, natural treat and chew rotation look like? Exactly like this 👆🏻

Our range of treats and chews are focused entirely on clean, single-protein nutrition with no hidden nasties.

And because we believe variety is the spice of a pup’s life, we’re expanding our range! Keep your eyes peeled in a couple of months for a new lineup of treats and chews with a fresh protein selection.

Meanwhile, head over to our website to explore all 14 of our current selection!

🛒 24/7 on bellyup.sg/treats (link in bio!)

premiumdogtreats

16/05/2026

Have we shared why our packaging looks different from most commercial brands?

We noticed most treats are tucked away in opaque pouches, often with only a tiny window to peek through. We wanted to take a different path. We intentionally sought out clear, see-through pouches because we believe all our treats deserve to be front and center. For us, transparency isn’t just a buzzword—it’s our standard. We want you to see the texture, the quality, and the care in every single bag. With our brand, what you see is exactly what you get ✨🐾

07/05/2026

It’s giving premium, high-protein energy 💅

Address

3017 Bedok North Street 5
Simei
486121

Telephone

+6597361272

Website

http://bellyup.sg/

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