GPH Vet Business

28/04/2026

Not another veterinary book.

This is a reality check.

From mindset to money, from clinic life to business strategy, this is the playbook most vets were never given. The part they don’t teach in school. The part you figure out the hard way.

If you’ve ever felt the gap between passion and profit…

If you’ve ever questioned why being busy doesn’t always mean you’re winning…

If you’ve ever wondered what it really takes to grow, scale, and survive in this profession…

This is for you.

No shortcuts.
No sugarcoating.

Just the game, as it is played.

Coming May 2026.

28/04/2026

28/04/2026

𝐖𝐄 𝐀𝐋𝐋 𝐒𝐓𝐀𝐑𝐓𝐄𝐃 𝐈𝐍 𝐓𝐇𝐄 𝐒𝐀𝐌𝐄 𝐏𝐋𝐀𝐂𝐄.

𝐖𝐄 𝐃𝐎𝐍’𝐓 𝐀𝐋𝐋 𝐄𝐍𝐃 𝐔𝐏 𝐈𝐍 𝐓𝐇𝐄 𝐒𝐀𝐌𝐄 𝐒𝐓𝐎𝐑𝐘.

Same degree.
Same license.
Same oath to serve.

At the beginning, it feels simple.

𝐖𝐨𝐫𝐤 𝐡𝐚𝐫𝐝. 𝐃𝐨 𝐠𝐨𝐨𝐝. 𝐇𝐞𝐥𝐩 𝐩𝐚𝐭𝐢𝐞𝐧𝐭𝐬.

But somewhere along the way…
we begin to see what the textbooks never showed us.

The weight of decisions.
The pressure behind every price.
The quiet struggle of keeping a clinic alive.

The Veterinary Business Game Theory was not written to teach from above…
but to share from within.

From years of practice.

Of getting things right… and getting things wrong.

Of realizing that medicine is only one part of the journey.

This is a book about what happens beyond the consult table:

• 𝐓𝐡𝐞 𝐫𝐞𝐚𝐥𝐢𝐭𝐢𝐞𝐬 𝐰𝐞 𝐝𝐨𝐧’𝐭 𝐭𝐚𝐥𝐤 𝐚𝐛𝐨𝐮𝐭

• 𝐓𝐡𝐞 𝐥𝐞𝐬𝐬𝐨𝐧𝐬 𝐰𝐞 𝐥𝐞𝐚𝐫𝐧 𝐭𝐡𝐞 𝐡𝐚𝐫𝐝 𝐰𝐚𝐲

• 𝐓𝐡𝐞 𝐦𝐢𝐧𝐝𝐬𝐞𝐭 𝐬𝐡𝐢𝐟𝐭𝐬 𝐭𝐡𝐚𝐭 𝐬𝐥𝐨𝐰𝐥𝐲 𝐜𝐡𝐚𝐧𝐠𝐞 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠

No perfect formulas.
No shortcuts.
Just clarity.

Earned over time.
Because in the end…
this is not just about building a clinic.

It’s about building a life that can sustain the work we chose.

And maybe,
helping more veterinarians stay in the profession…
without losing themselves in the process.

𝐂𝐨𝐦𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐌𝐚𝐲 𝟐𝟎𝟐𝟔

Published by Bookshelf Philippines

Read: https://vetdiagnostix.com.ph/whats-new/the-veterinary-business-game-theory-by-dr-geoff-carullo-coming-this-may-2026/

25/04/2026

𝐕𝐞𝐭𝐞𝐫𝐢𝐧𝐚𝐫𝐲 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 𝐓𝐚𝐤𝐞𝐬 𝐂𝐞𝐧𝐭𝐞𝐫 𝐒𝐭𝐚𝐠𝐞 𝐚𝐭 𝐕𝐢𝐥𝐥𝐚𝐫 𝐂𝐡𝐢𝐥𝐝𝐫𝐞𝐧’𝐬 𝐅𝐚𝐫𝐦 𝐨𝐧 𝐖𝐨𝐫𝐥𝐝 𝐕𝐞𝐭𝐞𝐫𝐢𝐧𝐚𝐫𝐲 𝐃𝐚𝐲

𝐁𝐲 𝐃𝐫. 𝐆𝐞𝐨𝐟𝐟 𝐂𝐚𝐫𝐮𝐥𝐥𝐨, 𝐃𝐕𝐌, 𝐅𝐏𝐂𝐂𝐏, 𝐃𝐏𝐂𝐕𝐒𝐂𝐀

LAS PIÑAS CITY, Philippines — April 25, 2026 — In celebration of World Veterinary Day, a community-centered veterinary education event titled Pup Talk was successfully held at Villar Children’s Farm, bringing together pet owners, families, and animal advocates for an afternoon of learning and engagement.

Read: https://vetdiagnostix.com.ph/gph-vet-business/veterinary-awareness-takes-center-stage-at-villar-childrens-farm-on-world-veterinary-day/

𝐃𝐫. 𝐆𝐞𝐨𝐟𝐟 𝐂𝐚𝐫𝐮𝐥𝐥𝐨 𝐢𝐬 𝐚 𝐅𝐞𝐥𝐥𝐨𝐰 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐜𝐮𝐫𝐫𝐞𝐧𝐭 𝐏𝐫𝐞𝐬𝐢𝐝𝐞𝐧𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞 𝐂𝐨𝐥𝐥𝐞𝐠𝐞 𝐨𝐟 𝐂𝐚𝐧𝐢𝐧𝐞 𝐏𝐫𝐚𝐜𝐭𝐢𝐭𝐢𝐨𝐧𝐞𝐫𝐬.

𝐒𝐡𝐚𝐫𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐡𝐞𝐥𝐩𝐬 𝐨𝐭𝐡𝐞𝐫𝐬 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐰𝐡𝐚𝐭 𝐢𝐭 𝐫𝐞𝐚𝐥𝐥𝐲 𝐦𝐞𝐚𝐧𝐬 𝐭𝐨 𝐛𝐞 𝐚 𝐯𝐞𝐭. 𝐈𝐟 𝐲𝐨𝐮 𝐟𝐨𝐮𝐧𝐝 𝐭𝐡𝐢𝐬 𝐯𝐚𝐥𝐮𝐚𝐛𝐥𝐞, 𝐥𝐢𝐤𝐞 𝐚𝐧𝐝 𝐟𝐨𝐥𝐥𝐨𝐰 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬.

25/04/2026

Ngayong World Veterinary Day, isang pagpupugay sa mga haligi ng kalusugang panghayop, pantao, at pangkalikasan.

Maraming salamat sa inyong serbisyo, mahal naming mga beterinaryo!

22/04/2026

𝐕𝐞𝐭𝐞𝐫𝐢𝐧𝐚𝐫𝐲 𝐀𝐧𝐞𝐬𝐭𝐡𝐞𝐭𝐢𝐬𝐭 𝐯𝐬 𝐕𝐞𝐭𝐞𝐫𝐢𝐧𝐚𝐫𝐲 𝐀𝐧𝐞𝐬𝐭𝐡𝐞𝐬𝐢𝐨𝐥𝐨𝐠𝐢𝐬𝐭
𝐁𝐲 𝐃𝐫. 𝐆𝐞𝐨𝐟𝐟 𝐂𝐚𝐫𝐮𝐥𝐥𝐨, 𝐃𝐕𝐌, 𝐅𝐏𝐂𝐂𝐏, 𝐃𝐏𝐂𝐕𝐒𝐂𝐀

There is a moment in every surgery that no one talks about.

The incision hasn’t been made yet.
The scalpel is still resting.
The surgeon is ready.

But everything… depends on the one holding the anesthesia.

Because before any surgery succeeds—
an animal must first survive unconsciousness.

And this is where the difference begins.

Read: https://vetdiagnostix.com.ph/articles/veterinary-anesthetist-vs-veterinary-anesthesiologist/

𝐃𝐫. 𝐆𝐞𝐨𝐟𝐟 𝐂𝐚𝐫𝐮𝐥𝐥𝐨 𝐢𝐬 𝐚 𝐅𝐞𝐥𝐥𝐨𝐰 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐜𝐮𝐫𝐫𝐞𝐧𝐭 𝐏𝐫𝐞𝐬𝐢𝐝𝐞𝐧𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞 𝐂𝐨𝐥𝐥𝐞𝐠𝐞 𝐨𝐟 𝐂𝐚𝐧𝐢𝐧𝐞 𝐏𝐫𝐚𝐜𝐭𝐢𝐭𝐢𝐨𝐧𝐞𝐫𝐬.

𝐒𝐡𝐚𝐫𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐡𝐞𝐥𝐩𝐬 𝐨𝐭𝐡𝐞𝐫𝐬 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐰𝐡𝐚𝐭 𝐢𝐭 𝐫𝐞𝐚𝐥𝐥𝐲 𝐦𝐞𝐚𝐧𝐬 𝐭𝐨 𝐛𝐞 𝐚 𝐯𝐞𝐭. 𝐈𝐟 𝐲𝐨𝐮 𝐟𝐨𝐮𝐧𝐝 𝐭𝐡𝐢𝐬 𝐯𝐚𝐥𝐮𝐚𝐛𝐥𝐞, 𝐥𝐢𝐤𝐞 𝐚𝐧𝐝 𝐟𝐨𝐥𝐥𝐨𝐰 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬.

21/04/2026

𝐏𝐂𝐑 𝐕𝐒 𝐋𝐀𝐓𝐄𝐑𝐀𝐋 𝐅𝐋𝐎𝐖 𝐈𝐍 𝐁𝐋𝐎𝐎𝐃 𝐏𝐀𝐑𝐀𝐒𝐈𝐓𝐈𝐒𝐌

𝐒𝐞𝐧𝐬𝐢𝐭𝐢𝐯𝐢𝐭𝐲, 𝐬𝐮𝐛𝐜𝐥𝐢𝐧𝐢𝐜𝐚𝐥 𝐢𝐧𝐟𝐞𝐜𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐥𝐢𝐦𝐢𝐭𝐬 𝐨𝐟 𝐝𝐢𝐚𝐠𝐧𝐨𝐬𝐭𝐢𝐜𝐬 𝐢𝐧 𝐫𝐞𝐚𝐥 𝐯𝐞𝐭𝐞𝐫𝐢𝐧𝐚𝐫𝐲 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞

𝐁𝐲 𝐃𝐫. 𝐆𝐞𝐨𝐟𝐟 𝐂𝐚𝐫𝐮𝐥𝐥𝐨, 𝐃𝐕𝐌, 𝐅𝐏𝐂𝐂𝐏, 𝐃𝐏𝐂𝐕𝐒𝐂𝐀

Blood parasitism remains one of the most common yet diagnostically challenging conditions in small animal practice, particularly in endemic regions.
Clinicians frequently encounter:
Discordant test results
Subclinical infections
Chronic hematologic abnormalities without definitive confirmation
The increasing availability of PCR has led to the perception that it is the “gold standard.” However, this assumption must be interpreted in the context of parasite biology, host response, and real-world clinical limitations.

Read: https://vetdiagnostix.com.ph/.../pcr-vs-lateral-flow-in.../

𝐃𝐫. 𝐆𝐞𝐨𝐟𝐟 𝐂𝐚𝐫𝐮𝐥𝐥𝐨 𝐢𝐬 𝐚 𝐅𝐞𝐥𝐥𝐨𝐰 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐜𝐮𝐫𝐫𝐞𝐧𝐭 𝐏𝐫𝐞𝐬𝐢𝐝𝐞𝐧𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞 𝐂𝐨𝐥𝐥𝐞𝐠𝐞 𝐨𝐟 𝐂𝐚𝐧𝐢𝐧𝐞 𝐏𝐫𝐚𝐜𝐭𝐢𝐭𝐢𝐨𝐧𝐞𝐫𝐬.

𝐒𝐡𝐚𝐫𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐡𝐞𝐥𝐩𝐬 𝐨𝐭𝐡𝐞𝐫𝐬 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐰𝐡𝐚𝐭 𝐢𝐭 𝐫𝐞𝐚𝐥𝐥𝐲 𝐦𝐞𝐚𝐧𝐬 𝐭𝐨 𝐛𝐞 𝐚 𝐯𝐞𝐭. 𝐈𝐟 𝐲𝐨𝐮 𝐟𝐨𝐮𝐧𝐝 𝐭𝐡𝐢𝐬 𝐯𝐚𝐥𝐮𝐚𝐛𝐥𝐞, 𝐥𝐢𝐤𝐞 𝐚𝐧𝐝 𝐟𝐨𝐥𝐥𝐨𝐰 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬.