22/06/2026
“No” isn’t the last resort. It’s an important part of clear communication with your dog, that used appropriately can save you a ton of stress and conflict.
Too many owners are told that they should never say “no”, that they should ignore all unwanted behaviour and reward what they like.
Then eventually comes a point where that’s not working. The behaviour is too self reinforcing and well rehearsed for the treats to touch the sides of it. You can’t get far enough away from the triggers to keep that dog under threshold (where they react). And eventually it gets to a point where even the most positive trainer decides the dog may actually need to hear “no” in a manner they understand.
Unfortunately by that point, the behaviour is so well reinforced that it takes a lot more power behind the “no” to cut through. What could be a little “hey dude, not that but you can do this instead” becomes “this is life or death and you need to cut the s**t right now”. We also tend to see a lot of relationship conflict at this point from this constant small friction of managing the dog through life all the time and not truly being able to give them the freedom they deserve because of lack of clarity.
I believe in teaching dogs what we do want them to do, with tons of positive reinforcement that truly motivates the dog.
I believe in ensuring dogs needs are fulfilled - exercise, mental stimulation, time in nature doing dog stuff, prioritising health etc.
I believe that we should be saying “yes” a lot more than we’re saying “no”.
But I also believe in teaching dogs the idea of “no” early on in a fair & considered way before it becomes a crisis where you need it.
This can look as simple as a dog breaking a sit - saying “no” and putting them back in position. A dog jumping up - saying “no” by using a tug on a leash to correct this, before asking for a different behaviour. A dog blowing off a recall in the early stages, using a “no” and long line to enforce it.
By teaching this concept early, when we have a more severe issue to address our dogs already understand that “no” means to stop whatever they’re doing - and