Superior Pet Food Co

22/05/2026

🐾 BOOST Your Rewards with Possyum Supreme! 🐶✨

Great news, pet lovers! 🎉 Our Possyum Supreme Dog Roll is currently featured in the Woolworths Boost Everyday Rewards, earning you an awesome 230 bonus points 🛍️💚

That’s right—more tail wags for your pup and more rewards for you!
📅 Hurry! Points can be collected until Sunday, 24 May 2026
🏪 Available at participating Woolworths stores
🎁 Simply purchase and watch your points stack up!
Treat your dog to something delicious while boosting your Everyday Rewards balance—win-win! 🐕

👉 Don’t miss out—stock up before Sunday!

24/04/2026

31/03/2026

🐰🥚🐰 If you are celebrating with chocolate this long weekend, please be mindful of where you leave it!! Our beloved pets aren't supposed to consume chocolate in any amounts - and large amounts can make our furry friends very very unwell! 🍫🍫🍽️

Keep your choccys out of the way, and especially if the kids are into them as well - definitely best to avoid a trip to the vet this long weekend!! 💉💊⚕️

29/03/2026

🐶 🐶 Eeeek!! With rising costs of proteins 🐄 🐑 🐔, and the added fuel costs that have landed recently - we are unfortunately having to lift our prices to our retail partners ex-factory 🐶 🐶

We've done our best to minimise these - but this will be seen at your local retailer 🛒 🧺 🛍️ in the coming month or so 📆 📆 .

We've lifted our base pricing a few percent so we can continue to make our high quality dog rolls and natural dog treats without 'cost engineering'. Our products will stay true to the dense and highly nutritious (with half the feed rate of others) recipe we've used for over 50 years.

18/03/2026

The team is all set up and ready to roll at Central Districts Field Days 2026! 🎉
We’ll be here from tomorrow, 19 March, through to Saturday 21 March
Come find us at Site AG2 and have a chat about our delicious all‑natural NZ Dog Treats and our much‑loved Chunky, Possyum, Field & Forest and Game Changer dog rolls.
We can’t wait to see you—come say hi! 🐾🐕🐾

26/02/2026

The team is all set up and ready to roll at Northland Field Days 2026! 🎉
We’ll be here from today, 26 February, through to Saturday 28 February.
Come find us at Stand LP302 in Lifestyle Pavilion 3 and have a chat about our delicious all‑natural NZ Dog Treats and our much‑loved Chunky, Possyum, and Field & Forest dog rolls.
We can’t wait to see you—come say hi! 🐾✨

07/01/2026

🐶👍🥰 We are on the hunt for a new packing lead for our treats plant in Paeroa. You can view the role and apply here:

https://www.seek.co.nz/job/89460053?tracking=SHR-WEB-SharedJob-anz-2

🐶👍🥰

Lead and support the treats packing team to deliver safe, high‑quality products through daily planning and hands‑on production.

14/12/2025

🥵🥵 Sheesh! It's been pretty warm lately - just a reminder to try and keep our dog rolls cool! 🥵🥵

Our products are meat based 🥩🍗🍖, and don't love getting extra warm 🌞🌞 . During the warmer months our retailers and freight providers work hard to keep our rolls in good knick.

Remember to store them somewhere cool and dark, < 20C is ideal! 😍🥶🐕‍🦺🐕🐩

22/11/2025

The team are all set up and ready to go at the Wairarapa Pet Expo. We'll be there from 10am till 3pm Sunday 23rd November 2025. Pop in and see us to chat about our great all-natural NZ Dog Treat range and our hugely popular Chunky, Possyum and Field & Forest dog rolls. Can’t wait to see you there!! 🐕🐶🐾