05/05/2026
Five years ago this week, Charlotte Reeves Photography and I started Unleashed Education.
I haven't talked about it much on here, though you’ve probably seen lots of behind the scenes of workshops in my stories. This has always been the home of Furtography, and that's not changing. But it felt like a good time to properly introduce Unleashed because it’s such a big part of my life.
Unleashed is a global online dog photography education platform. With Charlotte based in Brisbane, I'm here in Christchurch. Between us, we've built a library of courses, a monthly live call programme, and a community of dog photographers from all over the world who are genuinely there to grow together, all focussed on their craft.
If you've ever looked at one of my images and wondered how it was made, Unleashed is where I explain exactly that. Natural light, outdoor locations, real dogs, and the editing work in Lightroom and Photoshop that brings it all together.
Our in-person workshops have taken us to the most epic places, including Iceland, Tasmania, Nova Scotia, and here in New Zealand. We’re heading to Brisbane, London and back to Iceland this year and Ireland in 2027. I absolutely love my role as a pet photography educator, helping others fulfil their dreams has become one of my dreams. I really do believe we are stronger together, uplifting each other, the community and the industry.
The best place to start is the Unleashed Ed app. The community lives inside it, it's free to download, and it's where Charlotte and I show up regularly.
Links for Apple App Store: https://apps.apple.com/nz/app/unleashed-ed/id6757505004
Google Play Store: https://play.google.com/store/apps/details?id=com.kj57426.app&hl=en
Thanks for putting up with me Charlotte and the Unleashed team, and thanks to the fabulous community who trust us to help their journey. Here's to five more years and beyond!
– Craig ✨