Purr. Meow. Woof

Purr. Meow. Woof Stainless Steel, Aluminium, Brass & Collar attached pet ID tags. We have the largest range in NZ!

06/06/2026

Yeah, sorry about this one.

It’s not often a new tag lands on our desk and leaves us genuinely stumped.

So we put our thinking hats on and realised…

This is what kids artwork looks like in real life.

Not perfectly round.
Not centred.
Not correctly spelt.
Not even pretending to be polished.

So naturally, we turned it into a pet tag.

Introducing the Kids Artwork | Flour and Cirkle

A lovingly wonky tribute to every child who has ever drawn a “circle” that looked like it needed medical attention.

Cute? Weirdly, yes.
Accurate? Painfully.
A good idea? Debatable.

But here we are.

Available now, because apparently we can’t be trusted around brass and a laser engraver.

30/05/2026

Some pets are sweet little angels,

Others have a side quest, a criminal record, and absolutely no intention of listening and have dreams of raiding the Carribbean

Introducing the new LUXE | Skull & Crossbones

A little bit spooky
A little bit pirate
A little bit “yes, they bite the vet’s thermometer”

Precision laser engraved into brass with our signature LUXE negative-detail finish, because basic tags are for pets who haven’t yet chosen chaos

Cute? Obviously
Practical? Yes
Mildly threatening? Also yes

Perfect for the pet with attitude, questionable decision-making skills, or a deeply concerning love of knocking things off benches



25/05/2026

Some people see a balloon dog and think “art”

We saw one and thought…

“Yeah, but what if it was laser engraved on a pet tag?”

Naturally, this required testing

You know… for science.

Introducing the new LUXE | Balloon Dog | Pet ID Tag

A tiny brass masterpiece for pets who are clearly more interesting than most people

Laser engraved with our signature LUXE negative-detail finish, because we don’t really do basic

Cute? Yes.
Practical? Also yes.
Slightly extra? Absolutely.

Honestly, if your pet had thumbs, they’d probably add this to cart themselves

Available now, before we get distracted and put something else ridiculous on brass





22/05/2026

Ever wondered what happens after 6 months of consistent wear, Including regular salt water abuse for our Brass Pet Tags?

Well, say no more!

George's Brass Cattle Tag is just that, 6 months of hard wear

What we can now see is the expected brass tarnish, but full black text colour and vivid information still visible

You'll never need to "repair" any engraved info or worry about it wearing down

And for anyone looking closely, the split ring and Donut Ring have indeed lost their sparkle, but actually expected as they're real gold plated, bet you didn't know that!

But what if you prefer the bright shiny brass? - You'll be pleased to know you can actually polish the tag if you wanted to restore the shine. Or leave it rustic, you decide

No loss of important info, no warping. Just a tag that goes the distance and looks boss, expect nothing less from Purr. Meow. Woof.

22/05/2026

Our world famous Donut clip gets an upgrade!

Say hello to rainbow and rustic, adding to the awesome existing of Gold, Rose, Silver and Black

Such an easy way to add extra clearance to pet tags and makes it super easy to switch also

Highly recommend to also help prevent excess tag wear from rubbing and knocking into leads!

But these must be expensive right?!... Nah, just $5, seriously.

13/05/2026

Another ultra premium tag heading out, the best of the best, that's what LUXE is all about!

Only available at Purr. Meow. Woof.

Happy Mother's Day to ALL the mothers out there!
09/05/2026

Happy Mother's Day to ALL the mothers out there!

14/04/2026

Ever wondered to yourself why no one has ever produced a pet tag that looks like a zip tab before? No? - Neither, honestly

Long story short, we proudly introduce...

The Zipper!

Of course it wouldn't be a Purr. Meow. Woof. tag without our signature LUXE patent pending look

And for the first time, we've also cut the inner out of the text, doesn't it look awesome!

Paired with a 20mm real brass split ring, we reckon it's ready for the world

Coming in at 40x10mm it's slim, minimalistic and oh so cute in 2mm solid Brass

You'll find this new creation in our LUXE section where all our best tags hide

04/04/2026

From our draw of forgotten, we bring you the Dog Tag Replica

Thin 0.4mm stainless steel with folded edges gives this unique tag a timeless look, and with our laser cut and black technique, we leave a light embossed look and feel

Stocks are slightly limited, so if this is your style, grab one while they're around!

Listed at $30.00, until Wednesday they've been added to the range with 15% off, what a smashing introductory offer

03/04/2026

As our homestay reluctantly heads back to Japan after a term in New Zealand, we made sure she something special heading back with her

We tasked her with choosing any tag she wanted for her pup back home, and of course, she picked the best

Fun fact: Did you know we can laser engrave any language?

Seriously. A name or message does not have to be in English, if you input, we'll get it sorted

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Christchurch

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