HERDD pet care

04/09/2026

Our HERDD bar tote celebrates her 🫶🏼🐈🐶

"In wool, we have the opportunity to support nature herself. To give back a little of what she gives us.

So, choosing a fibre which comes directly from the New Zealand countryside is ultimately going to keep us all healthier, happier and safer."

Wise words from HM King Charles III, who has been the The Campaign for Wool global patron for 16 years since its inception. This is something we have always held proudly, and something we will gladly preserve as we shift to NZ Wool Collective.

In 2010, then Prince Charles launched the Campaign for Wool to "promote wool as a natural, renewable, and biodegradable alternative to synthetic fibres" and we will continue that mission into the future.

Live naturally. Choose wool.

📸 : Lloyd Almond Productions, UK

03/09/2026

Loved supporting this cause 😻

🎉 AUCTION CLOSED – $42,884 RAISED! 🎉

A massive THANK YOU to everyone who bid, donated, and supported the 2026 C4C Annual Auction for Child Cancer.

Together, we raised $42,884 for – and every dollar will help kiwi kids fighting cancer. 💛🎗️

We couldn't have done it without:
• Our incredible donors who gave generously
• Every single bidder who got involved
• Our amazing community for spreading the word

📩 What's next?
• Payment instructions will be sent automatically to your registered email or phone
• All vouchers and items can be found in your GalaBid account once paid

Missed out? Stay tuned – there's always next year!

With gratitude,
The C4C Team 🌟

28/08/2026

This HERDDy toured the North Island this week, covering 1,500km 🙀 I met so many enthusiastic people at New Worlds, Four Square & two bonus visits to our HERDD® bedding 🌱🐴🐮🐷🐄🐑🐐🦙🐓🌳 stockist in Wellington LIVING RURAL & the wonderful Kapiti Vaulting & Equestrian Club 🐮🐴

After being at Pet Fair Asia in Shanghai last week which was mega & completely out of this world {see our reel on that}, fighting some lag ✈️ & then getting on the road for a Lower North Island roadie, it’s fair to see that Cheddar is very happy to have his mum home 🥰

For all of you that love convenience in your busy schedules, you can now grab quality pet shampoo/conditioner/detangler & multi-purpose ‘everything’ balm during your New World shop.

Proper skin-first care for all the animals, leaving cuddly soft coats, calm & healthy skin, & naturally fragranced clean pets 🫧🧼🐶🐈🐴🐮🐰🐹

Oh & it’s TRULY eco-friendly & sustainable 🌱 Zero-plastic, affordable {only pay for the ingredients, not water, you add that at bath time}, & NZ made by a socially responsible local brand 🖤

Find HERDD pet care &/or litter at:
New World Pioneer
Levin New World
New World Kapiti
New World Broadway
Thorndon New World
New World Wellington City
New World Lower Hutt
New World Porirua
New World Paremata
New World Miramar
New World Silverstream
New World Whanganui
New World New Plymouth
Foursquare Oakura {pretty much a mini NW!}
New World Birkenhead
New World Devonport
New World Orewa
New World Whangaparāoa
New World Howick

& if you aren’t near any of those, you can pop online & see our other in-store & online stockists 👌🏼

23/08/2026

A reel summing up the biggest Pet Fair in the 🌎

Take a tour of 19-23 August, 2026 Shanghai, China with HERDD! 🐈🐶😻🐰🐹🦜🐥🦎🐍🐢🐭🙌🏼

22/08/2026

We love Iggy’s 🖤 If you’ve been lucky enough to meet our No. 1 HERDDy “Twiggy”, you’ll understand that she is all of this & more 🥰

21/08/2026

Did you know our HERDD bar tote was born from an idea to further the possibilities for New Zealand wool?

Our innovative “loofah” style “bar tote” is made from NZ felted sheep’s wool with a natural cotton loop & thread—100% compostable 🌱

It is made by a local Auckland wool artisan in their workshop in the eastern suburbs 🪡🧵

Have you tried one yet with a HERDD 3-in-1 shampoo bar on your pets?

A very special letter has made its way from Buckingham Palace to our own Graeme ‘Ding’ Bell. 🐑👑

Earlier this year, Ding wrote to His Majesty King Charles III to share the story of young wool advocate Beau A’Court and his passion for New Zealand wool.

The King has long been an advocate for wool, establishing the Campaign for Wool in 2010 to raise awareness of the natural, renewable and biodegradable fibre and support the farming communities behind it.

In a response from Buckingham Palace, His Majesty was said to be “very heartened” to learn of Beau’s story, as well as Ding’s efforts to educate young people about the benefits and uses of wool.

A pretty special acknowledgement for two passionate wool advocates, from one of wool’s most prominent supporters. 🐑

Read more about Ding and Beau’s story here: https://www.pggwrightson.co.nz/news/WSJ-7-yr-old-becomes-youngest-pgw-wool-client

20/08/2026

We are at Pet Fair Asia this week!

Tag a friend in the comments if you think they would love to follow along in our stories to experience 27 HALLS of pet product from 1000’s of exhibitors from all over the world {including HERDD from NZ of course!} 😻🐶🖤🌿

16/08/2026

We’re often surprised by the level of insight & understanding we get in feedback about our HERDD… telling a brand story takes time—time to build awareness, time to turn decisions into actions, thoughts into pawprints, time to build trust & momentum 🐾

We tell our story online & through each one of our customers {aka HERDDy’s} experiencing our pet care products in their own homes—if we sell a product to one new HERDDy, that HERDDy enables growth in our actions 🌱

If that HERDDy sees the purpose, value & quality in using that HERDD product, we build trust 🐕‍🦺

If that HERDDy tells a friend about it, we build momentum 🐎

And that growth, trust & momentum enables our HERDD to realise our impact ethos in a more purposeful way—to be the most truly eco-friendly, sustainable & socially responsible brand for your pet’s hygiene needs 🖤

Learn more at HERDD.nz including our impact ethos, all of our stockists, & our truly sustainable, affordable-quality range of products 🐾🌱

12/08/2026

We’ve got a few new followers! Welcome to the HERDD 👋🏼

You must have a HERDD of your own if we’ve caught your eye! Whatever pet you have 🐶🐱🐰🐹🐴🐮🐐🐑🦙🫏🐭 you can utilise our pet care range 🙌🏼

Our 3-in-1 shampoo bars & Soothe+protect balm are uniquely balanced for a range of pet skin. We take a skin-first approach to formulas, using only purposefully chosen, high cosmetic-quality ingredients, & produced in a leading lab by professional chemists here in NZ ✨

🧼🛁 After a bath, the quality will speak for itself once you wash & dry your furbaby—you will feel the HERDD difference

🧴🩹 After using our ‘magic’ balm, you will see healing & skin rejuvenation in days—this unique pet-friendly product is a must have in any animal cupboard at home

🐑🌱 Our one-of-a-kind NZ wool ‘Bar tote’ gives you a gentle transition into using solid wash products, without the plastic bottle—an exfoliator, scrubber & hang-up-to-dry pouch for your HERDD bars

😻🐰🐶🐭🐔 for these litter/bedding using pets, you can’t go past HERDD pet litter—high performance, odour control, zero-plastic & fully compostable for garden disposal

Shop HERDD products online or at:
New World (North Island - litter / care)
Zest Paw Life (online - care)
Otago Petfoods (Dunedin - care)
Frances Nation Shop (CHCH - care)
Showthyme Nz Pet Products 🐾🥇 (Dog shows NI - care)
Petstock NZ (selected SI/NI stores - litter)
Fountain City Saddlery (Hamilton - care)

🇦🇺
Live. Ride. Shop (Sydney - care)
Amazon.com.au (AU - care)

NZ

12/08/2026

Here’s a handy comparison of HERDD pet litter vs other types of litter 🐈

HERDD is made from the heart of the pine tree, the softest, most absorbent part of our unique high-density Northland pine trees 🖤

Ka mahia ki Aotearoa, proudly made in NZ using nature’s renewable resources & zero-plastic 🌱