01/06/2026
New Look, Same Purpose.
We’ve been quiet since 2025. After my personal dog Charlie passed away last year, I took a step back. Charlie wasn’t just my dog, he was the reason I learned so much of what I know today. He challenged me, humbled me, taught me, ultimately he shaped the handler and trainer I am today.
I feel like it’s important for me to reflect this growth in my work, so this new look is well over due.
Our new logo represents more than just change. Charlie leads everybody, because he’s always been at the front of what I do - he was the face of Paw Pack in it’s early years and the foundation that everything was built on. Behind him is the rest of my personal pack - Bandit, Malice and Nero… following in his footsteps, and representing the next chapter of my journey.
While our look has changed, the heart of Paw Pack hasn’t. My goals remain the same - providing education for owners and creating opportunities for dogs to learn & thrive in environments where prioritising behavioural development, socialisation, and cohesive relationships is always at the fore-front of our work.
The difference now, is that I’m not the same person who started this business over eight years ago. I have more experience, more knowledge, a clearer perspective, and a deeper appreciation for the dogs who have helped me along the way.
This rebrand isn’t about becoming something different. It’s about becoming more aligned with who we are now, where we started, and where we are headed.
