LeashAgain

LeashAgain Helping rescue dog owners with behavior, training & real support

I want to introduce someone who just joined the LeashAgain advisory team.Sarah Cutler Tew is a cross-functional leader, ...
11/08/2026

I want to introduce someone who just joined the LeashAgain advisory team.

Sarah Cutler Tew is a cross-functional leader, connector, and mentor with deep experience in the animal health space. She's the kind of person who has built real things, inside real organizations, and knows what it takes to get a company from early stage to something that lasts.

What drew me to Sarah wasn't just her background. It was her instinct for what LeashAgain actually needs at this stage. Not just cheerleading. Real operational thinking. The kind of advisor who asks the uncomfortable questions before you walk into the room where it matters.

She also has mutual connections with some of the most respected people in our corner of the industry — which tells you something about the network she's built and the trust she's earned.

We're building something that lives at the intersection of animal welfare, consumer technology, and behavioral science. That requires advisors who understand more than one of those worlds.

Sarah understands all of them.

Grateful to have her on the team. Welcome, Sarah. 🐾

The pet industry is worth over $300 billion globally.And the organisations that feed it are running on volunteers and Fa...
07/08/2026

The pet industry is worth over $300 billion globally.

And the organisations that feed it are running on volunteers and Facebook Messenger.

Here's what I mean.

Every time a rescue dog gets adopted, the pet industry gains a customer. Someone who will spend thousands of dollars over the next decade on food, vet visits, insurance, training, grooming, boarding, toys, and everything else that comes with a dog in the house.

The rescue created that customer. The shelter screened the family, matched the dog, processed the paperwork, and handed over a lifelong pet owner.

And then the pet industry thanks rescue with a charity round-up at checkout. A percentage of sales. A fundraising drive.

Those things help. But they also reveal something.

Rescue is treated as a charity sitting beside the ecosystem — when it's actually helping create it.

The organisation that made a lifelong pet owner possible is usually operating with no budget, no staff, and no infrastructure. Volunteers coordinating fosters over text. Adoption records in spreadsheets. Post-adoption support that ends the moment the dog leaves the shelter.

LeashAgain is built on a simple belief: rescue belongs inside the pet ecosystem, not beside it.

Shelter partnerships aren't charity for us. They're distribution. They're how we reach families at the exact moment they need support most — day one after adoption.

The pet industry benefits from rescue every day. It's time to invest in what happens after the adoption.

I'm back in Rome.A month in New York City. Here's what it actually taught me.I went there thinking fundraising was about...
05/08/2026

I'm back in Rome.

A month in New York City. Here's what it actually taught me.

I went there thinking fundraising was about having the right deck and the right pitch. Clean numbers, sharp narrative, confident delivery.

It matters. But it's not the thing.

The thing is relationships. Every meaningful conversation I had in New York came through someone who knew someone who believed in what we were building enough to make a call. The cold outreach mostly went nowhere. The warm introductions opened every real door.

I also learned that rejection is information. The best rejection I got was several pages of detailed, honest feedback. It told me exactly what we need to fix and in what order. I've already started.

The hardest part of the month wasn't the rejections. It was the silence. Investors who took two meetings, asked for the deck, requested follow-ups, and then disappeared. That silence costs founders more than a clear no ever would.

I came back tired. Really tired. A month of living out of a bag, back-to-back meetings, time zone confusion, and the specific loneliness of pitching something you care about to rooms that are still deciding if they care.

But also: I came back knowing more about LeashAgain than I did when I left. What it is. What it isn't yet. What investors need to see before they can say yes.

That's worth the month.

Now we fix the things. Then we go back.

I've been meaning to write this for a while.A few weeks ago, Alyssa Cary, MS, LVT officially joined LeashAgain as an adv...
04/08/2026

I've been meaning to write this for a while.

A few weeks ago, Alyssa Cary, MS, LVT officially joined LeashAgain as an advisor.

She came in quietly, in the way that the best advisors do — not with a big announcement but with real work. She's been helping us curate evidence-based resources for families inside the app, and shaping our criteria for vetting trainers in the marketplace. Her input on what good rescue-experienced training actually looks like has been exactly what we needed.

Alyssa is a licensed veterinary technician with a master's degree and a career built around one thing: making animal behavior education accessible. Not just to professionals — to the pet parents and families who need it most. She works with Fear Free, which means she brings a trauma-informed, low-stress philosophy to everything she touches.

That's exactly the lens LeashAgain is built through.

We're building something for rescue dog families in the hardest window — the first 90 days. The guidance they get during that time needs to be grounded in real behavioral science, not just well-meaning advice. Alyssa makes sure it is.

Grateful she said yes.

Welcome to the team properly, Alyssa. 🐾

Nobody tells you about the in-between parts.The weeks where you're not launching, not closing, not celebrating. Just bui...
29/07/2026

Nobody tells you about the in-between parts.

The weeks where you're not launching, not closing, not celebrating. Just building in the dark and hoping the direction is right.

The last four months had a lot of those weeks.

I've built from cities I didn't plan to be in. From a cousin's couch. From airport lounges between time zones. From cafes where I knew nobody and had twelve browser tabs open and a pitch deck that wasn't ready yet.

I've had calls that felt like breakthroughs and went nowhere. Partnerships that seemed certain and then went quiet. Mornings where I opened my laptop and genuinely didn't know if what I was building was going to matter.

I've been away from my dogs for months. That sounds small. It isn't. I built this company because of them. Being separated from them while building something in their honor is a specific kind of strange.

Here's what I've learned from the hard parts:

The doubt doesn't mean you're wrong. It means you care.

The slow weeks are where the foundation gets built. Nobody sees them. They matter the most.

And the people who stay through the uncertain parts, your co-founders, your early users, your advisors who respond to messages at midnight, those people are everything.

We're still here. Still building. Still going.

That's the whole story.

4 months ago I left everything behind, said goodbye to Rocky and Tommy and startde travelling the world to launch and gr...
28/07/2026

4 months ago I left everything behind, said goodbye to Rocky and Tommy and startde travelling the world to launch and grow LeashAgain.

Here's what happened since.

We started with an idea born from personal chaos. Two rescue dogs. A Christmas incident. A co-founder conversation that turned into a company.

Month one was architecture. What does this actually need to be? Not what we wished existed — what would genuinely help a rescue dog family survive the first 90 days? We talked to adopters, trainers, shelter directors. We mapped every pain point. We argued about every feature. We built the foundation.

Month two was product. We built fast. An AI companion. A personalized training journey. A professional network. A health tracker. A community. All of it specific to rescue — not bolted onto a generic pet platform.

Month three was launch. iOS. North America, Europe, the Middle East. We launched quietly and started learning. Real users. Real feedback. Real rescue dog families finding us and staying.

Month four is fundraising. I flew to Paris for VivaTech. Then Istanbul. Then New York City, where I am now, with a calendar full of investor meetings and a mission I believe in more than I did when I started.

Along the way: press features across three publications. An anchor partnership that opens shelter doors across North America. A founding professional network. A team spread across four countries.

None of it was linear. All of it was worth it.

This is what four months of building in public looks like.

15/07/2026

Thing I wish I knew as a new dog parent bringing a rescue home.

09/07/2026

Day 3 of fundraising in NYC started with a missed train stop.

I looked up and had no idea where I was. Just somewhere in Manhattan, figuring it out.

Honestly a pretty good metaphor for this whole journey.

Two partnership meetings, time with my co-founders and developer, and then tonight LeashAgain received its first investment offer.

I'm not sharing details yet. But it's real.

Day 1 I almost didn't leave the hotel.

Day 2 one call changed everything.

Day 3 someone wrote a check.

I guess getting lost took me exactly where I needed to be. 🗽🐾

09/07/2026

Day 2 of fundraising in NYC and I almost didn't leave the hotel. Rain. Scooter injury. Zero meetings on the calendar.

But I went out anyway. One 30 minute call changed everything. Five introductions followed in two hours.

And then a random conversation with a stranger at Starbucks reminded me why this city is different.The concrete jungle where dreams are made of. 🗽

🐾

08/07/2026

Day 1 of fundraising in NYC did not go according to plan.Swollen hand. Rain all day. A pitch event I had booked that I didn't make it to.

And by evening, that quiet voice asking if I was doing enough.

A friend saved me. Jazz bar. Open mic. Strangers playing music in a little corner of New York City.

It reminded me that not every day looks like progress. But you show up anyway.Day 2 made up for everything. 🐾🗽

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