13/10/2026
๐๐ค Alfieโs all kitted out for adventure! ๐ค๐
Meet Alfie, a gorgeous 19-week-old Flat-Coated Retriever, who visited us with his lovely owner ๐ค, who is a regular, to be fitted for his brand-new Ruffwear Float Coat dog life jacket! ๐พ๐
At just 19 weeks old, Alfie is already getting off to the best start when it comes to water safety, and we were delighted to help him find the right jacket for his future adventures.
Why do we recommend the Ruffwear Float Coat? ๐
๐ Purpose-designed flotation โ strategically positioned foam helps support your dog in the water while allowing natural swimming movement.
๐ช A strong grab handle โ a really useful feature for helping your dog out of the water or assisting them when needed.
๐ Comfortable, secure fit โ an adjustable neck closure and secure buckles help achieve a close, comfortable fit without unnecessarily restricting movement.
โจ Improved visibility โ bright colours and reflective detailing help make your dog easier to spot in and around the water.
๐๏ธ Built for adventure โ durable materials and thoughtful design make it a fantastic option for dogs joining their families on swimming, boating and outdoor adventures.
There are plenty of dog life jackets on the market, but we love the attention to detail Ruffwear brings to flotation, fit, comfort and practicality. When choosing a life jacket, getting the right fit for your individual dog is just as important as choosing the right brand.
And thatโs where we come in! ๐พ We can help you choose the right size, check the fit and make sure your four-legged adventurer is ready to enjoy the water as safely as possible.
Alfie certainly looks the part in his bright yellow Float Coat โ and we think he knows it! ๐๐
A life jacket is an additional safety aid, not a substitute for supervision, and puppies should always be introduced to water gradually and positively.
Wishing Alfie and his family many happy adventures ahead! ๐๐ถโค๏ธ
๐ Pop in and speak to our team if youโre looking for the right life jacket for your own water-loving companion.