14/02/2026
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When you book a professional groom, youāre not paying for ājust a haircutā.
Youāre paying for time, skill, safety and care š¾
Hereās what your dogās groom really includes:
š§ Professional assessment
Every groom starts with a visual health check including checking your dogās coat condition, skin, behaviour, age, health needs and welfare limits. No two dogs are treated the same.
š§“ Prep & bathing
⢠Pre-groom checks
⢠Coat preparation & de-matting where safe
⢠Premium, coat-specific natural shampoos & conditioners
⢠Proper drying (not rushed ā rushed drying damages coats & stresses dogs)
āļø Skilled grooming work
⢠Full clip, hand scissor, hand strip or hand-finished groom
⢠Breed-appropriate or owner-requested styling
⢠Safe handling throughout including aids
⢠Adjustments for nervous, elderly or sensitive dogs
ā±ļø Time ā real, one-to-one time
Your dog is worked on for the full duration of their appointment by one groomer ā not rushed, not stacked, not conveyor-belt grooming.
š Behaviour management & welfare care
⢠Reading stress signals
⢠Breaks when needed
⢠Calm, controlled handling
⢠Knowing when to stop for the dogās wellbeing
š Hygiene details
⢠Nail trimming - full mani & pedi
⢠Ear cleaning
⢠Eye area hygiene - eye bogey removal
⢠Sanitary trims - poo clinker removal
š§ Experience & training
Years of hands-on experience, ongoing education, and knowing how to groom safely without causing pain, fear or injury.
š Salon costs & professionalism
Your price also covers:
⢠Insurance & business rates which are sky high in a high street salon
⢠A luxury salon with all mod cons including heating, air conditioning, humidity control and full professional ventilation for your pets comfort
⢠Specialist top quality equipment & maintenance
⢠Utilities, products & hygiene standards
⢠Compliance with welfare, health & safety regulations including fire safety, electrical safety, professional body memberships and more
ā¤ļø Most importantly ā your dogās wellbeing
We donāt rush.
We donāt force.
We donāt sacrifice welfare for aesthetics.
Thatās what professional grooming actually includes.
š¾ And thatās why grooming isnāt expensive ā
itās skilled, responsible care š¾
Most groomers actually earn minimum wage. We dont charge nearly enough for the time and skills we have. As an industry we are very undervalued š¶