Allen & Page Horse Feeds

Allen & Page Horse Feeds Allen & Page are passionate about producing top-quality horse feeds that nourish and support your horse’s health and performance.

Using Non-GM ingredients, Allen & Page feeds are crafted with care to meet the unique needs of every horse. Allen & Page was first established as a limited company in 1936 and now has four generations of experience in producing quality horse feed, helping to build the business into the major national feed producer it is today. Although, the Page family had been producing and selling horse feeds fo

r many years before that. Originally based at the mill at Quayside, Norwich, we quickly became renowned across East Anglia for the high quality feed we produced. Our ability to be innovative and continually improve has always been something that we value here at Allen & Page, as a part of that process we made the decision to move the business to its current state of the art mill in Shipdham, Norfolk. The new mill has provided us with the technology to produce our feeds, with precision feed blending and in an environmentally friendly way. More than two decades ago we gained the accreditation of major food production and quality control bodies, including the Vegetarian Society, Soil Association (Organic) and ISO organisations. This set a standard for us to continue working closely to ensuring the highest quality feed is always produced. In 2009, Allen & Page was delighted to receive a Royal Warrant from HRH The Prince of Wales. Looking to the future, we are always investigating new ways to improve and innovate; drawing on the experience and knowledge gained from almost a century of making horse feed.

Have you nominated an Allen & Page Area Sales Manager yet?A few weeks ago, we shared the news that Karen Beaumont and Si...
12/06/2026

Have you nominated an Allen & Page Area Sales Manager yet?

A few weeks ago, we shared the news that Karen Beaumont and Simone Highmore had both been nominated for the BETA 2026 Equine Careers Sales Representative of the Year Award. The support from so many of you has been really touching.

If you have not yet had the chance to back your local Area Sales Manager (ASM), there is still time. Nominations close on 29th June 2026.

Our ASM’s genuinely care about the people and horses they work with. They take the time to understand what you need, share their knowledge openly and go out of the way to help. If one of our ASM’s has made a difference to you, your yard or your business, it would mean a lot to know that.

Nominate your local Allen & Page ASM here: https://bit.ly/4bkUP9l

Thank you to everyone who has already taken a few minutes to nominate. It really does mean the world.

Mystery Monday - Revealed! FenugreekOn Monday we asked if you knew what Fenugreek does in your horse's feed. So, did yo...
10/06/2026

Mystery Monday - Revealed! Fenugreek

On Monday we asked if you knew what Fenugreek does in your horse's feed. So, did you get it right?

The answer is A — Fenugreek, which is included in Veteran Light specifically for its palatability, making it highly appealing even to the fussiest of feeders.

As horses get older, they can become increasingly picky about what they eat. Fenugreek's warm, distinctive aroma and flavour makes Veteran Light hard to resist, which means your veteran is far more likely to clean their bucket and get the full benefit of everything that is in the feed.

If your veteran has ever turned their nose up at feeding time, this could be the answer you have been looking for.

Find out more about Veteran Light at www.allenandpage.com/product/veteran-light/
or tap the link in our bio.

Mystery Monday - FenugreekWe use some brilliant ingredients in our feeds, of which Fenugreek is just one. It has a very ...
08/06/2026

Mystery Monday - Fenugreek

We use some brilliant ingredients in our feeds, of which Fenugreek is just one. It has a very specific job to do in a horse’s feed — but do you know what that is from these answers?

A) Adds palatability to encourage fussy feeders
B) Supports joint health in older horses
C) Provides a source of Omega 3

Drop your answer in the comments below. We will reveal all on Wednesday.

Have you nominated us yet?We recently asked if our nutritional helpline had made a difference to you and your horse and ...
05/06/2026

Have you nominated us yet?

We recently asked if our nutritional helpline had made a difference to you and your horse and your response meant the world to our team.

If you have not yet had the chance to nominate us for the BETA Nutritional Helpline of the Year, there is still time and every nomination really does count.

Every nomination tells our team that what they do genuinely matters. That the time taken to understand your horse, your routine and your goals is worthwhile. Knowing that their advice has made a real difference to you and your horse means a great deal to each and every one of them.

Nominations take just a few minutes and close on 29th June 2026.

You can nominate us here: https://bit.ly/4pZJyic

Thank you for your continued support. It means everything to us.

Mystery Monday - Revealed!Did you get it right?The answer is C — an ingredient in your horse's feed!Meet ‘Maerl’ — and i...
03/06/2026

Mystery Monday - Revealed!

Did you get it right?

The answer is C — an ingredient in your horse's feed!

Meet ‘Maerl’ — and if you haven't heard of it, you're about to be impressed.

Maerl is a natural marine algae included in our Muscle & Focus feed as part of its comprehensive gut support package that:

• Supports a healthy stomach pH for up to 8 hours after feeding,
• Has a unique honeycomb structure that provides highly bioavailable calcium and magnesium,
• Supports digestive comfort in horses in work, travelling horses and those prone to stomach sensitivity.

When it comes to focus and performance, what's happening in the gut matters just as much as what's happening in the muscles.

How many of you got it right? Let us know in the comments below.

Find out more about Muscle & Focus here: https://www.allenandpage.com/product/muscle-focus/ or tap the link in our bio.

Stunning ponies and so beautifully turned out and ridden.🐴
03/06/2026

Stunning ponies and so beautifully turned out and ridden.🐴

Introducing Mystery MondayYou loved our last quick quiz post so much, we've decided to make it a regular thing! Every Mo...
01/06/2026

Introducing Mystery Monday

You loved our last quick quiz post so much, we've decided to make it a regular thing!

Every Monday we'll be sharing a mystery ingredient, product or fact from the world of horse nutrition — and it's your job to guess what it is! The last post sparked some really considered and detailed answers, which was fantastic to see.

This week's mystery… what on earth is this?

A) A type of coral
B) A marine sponge
C) An ingredient in your horse's feed

Drop your answer in the comments — we’ll reveal all on Wednesday!

Got a great story about your horse or pony fed on Allen & Page?We know there are so many brilliant stories out there, an...
29/05/2026

Got a great story about your horse or pony fed on Allen & Page?

We know there are so many brilliant stories out there, and we would love to hear yours.

If you feed Allen & Page, tell us about your horse’s journey.

Whether it is a change in condition, behaviour, performance, or simply finding a feed that really works, every horse has a story worth sharing.

Send us your story along with a photo or video of your horse or pony, and you will be in with a chance of winning an Allen & Page goodie bag.

We will also be sharing some of our favourite stories across our social channels, so your horse could be featured too.
To enter, simply send us a message or comment below.

There's still time to vote — but not for long!Veteran Vitality has been nominated for the BETA Test of Time Award 2026, ...
27/05/2026

There's still time to vote — but not for long!

Veteran Vitality has been nominated for the BETA Test of Time Award 2026, and we are so proud.

16 years of supporting older horses through every stage of life. This nomination belongs to every horse and owner who has been part of our journey.

If Veteran Vitality has been part of your horse's story — please nominate it now. It only takes a moment and it means everything to us.

You can nominate here: https://bit.ly/45wKYtc Entries close 4 June 2026
Thank you for being part of the Allen & Page family.

Who’s at the Suffolk Show today? The Suffolk Show is now underway, and there is so much going on across the rings.From s...
27/05/2026

Who’s at the Suffolk Show today?

The Suffolk Show is now underway, and there is so much going on across the rings.

From showing classes to working hunters, private driving, and everything in between, it is a real mix of horses, ponies, and riders, all at different stages of their journey.

Whether you are in the ring, getting ready, or watching from the sidelines, no two combinations are the same.
And that is what makes our sport so interesting.

Good luck to all our supported riders, and to everyone competing on Allen & Page feeds today.

If you feed Allen & Page, we would love to hear how feeding fits into your show day.

What does it look like behind the scenes? How do you keep everything on track, from preparation to performance?
Comment below or send us a message and share your experience.

Address

Norfolk Mill
Shipdham
IP257SD

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5:30pm

Telephone

+441362822900

Website

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