17/07/2026
Dentistry is where this matters most
Dental work in cats is often complex and is a clear illustration of why simple price comparison breaks down. Many dental patients are older and have other medical conditions, which makes anaesthetic safety, monitoring and planning critical, not optional.
In our practice, dental procedures include detailed assessment and dental X-rays as standard, because the health of teeth and roots cannot be judged accurately by looking in the mouth alone. We use advanced monitoring, including capnography, which gives important real-time information about ventilation during anaesthesia. Our vets have many years of advanced dental experience, allowing us to carry out procedures carefully, efficiently and with appropriate pain control.
Not all practices work this way. Some do not use dental X-rays routinely, which means problems below the gum line can be missed entirely. Some extract teeth that could potentially be treated and saved. Some complex procedures are referred to specialist centres, where costs can be several times higher. Where we can provide advanced dental care in-house, we aim to deliver a high level of expertise at a cost well below referral level, even if it sits above a quick extraction elsewhere. The two prices look comparable on paper. They are not comparable in practice.
Health advice should be individual, not packaged into a uniform one-size-fits-all plan.
We do not believe every cat should be treated as a standard commodity receiving identical annual vaccinations, flea treatment and worming regardless of lifestyle, age or risk. That is a sales model, not a medical one. The right approach is to assess each cat as an individual.
If we believe your cat does not need a flea product, we will tell you. If we believe your cat does not need a particular vaccination this year, we will tell you. If three-yearly vaccination is more appropriate than annual vaccination, we will say so plainly.
Headline prices easily obscure all of this. A vaccination advertised at 20% less is not cheaper overall if your cat is being given it more often than the evidence supports. The most expensive treatment (or surgical procedure) is almost always the one your pet did not need in the first place, and no price list will flag that for you.
Independence matters, and corporate pressures are real
We remain fiercely independent. Our policies and recommendations are our own. We have no corporate sales targets and no commercial framework dictating how we advise clients. Our advice is shaped by the individual cat, the available evidence, the realistic options and your circumstances. Nothing else.
That does not mean every independent practice is excellent or every corporate practice is poor. There are skilled, conscientious vets and nurses working inside corporate groups, often under pressures they did not create and cannot publicly criticise. The individual vet you see is rarely responsible for the pricing structure, productivity expectations, internal targets or commercial policies of the business that employs them. Those decisions are made elsewhere, by people who do not meet your cat – don't give your vet grief regarding prices, speak to the bosses.
The profession has changed dramatically over the last 30 years. Large numbers of independent practices have been bought by corporate groups, and ownership has steadily moved away from the vets actually doing the work. Acquisition costs, debt structures, shareholder expectations and productivity targets can and do influence how practices operate, what gets recommended and how much time clinicians are allowed to spend with each patient. The CMA itself has highlighted concerns in this area, which is precisely why transparency about ownership is worth having. Clients deserve to know who they are really buying from.
What (feline) clients should actually be asking
When comparing veterinary care, price is one input and not the most important one. The questions that matter include:
Who will be treating my cat, and how much experience do they have with cats specifically?
How long is the consultation, in real minutes?
Is the practice cat-only, cat-friendly or mixed-species?
Will my cat be exposed to dogs, noise or other stressful stimuli?
What monitoring is used during anaesthesia, and by whom?
Are dental X-rays taken routinely during dental procedures?
What pain relief is included, and for how long?
What happens if complications arise, and who handles them?
Can the practice show me the hospital and operating facilities?
Does the practice offer lower-cost options where appropriate, and recommend them honestly?
Are treatment recommendations based on the individual cat, or on a standard package?
Is the practice independent or part of a larger group, and who ultimately owns it?
These questions tell you far more than any price list ever will, and can be applied to any vet practice - my target with all this CMA stuff is to enlighten the bigger world, not just Jaffa clients (whom I thank for your supportive comments)
next and final episode : our conclusions