Character Toys

Character Toys The Character Group plc is an independent toy company based in the United Kingdom. We design, manufa

We design, manufacture and distribute a wide range of toys, games and playthings. Many of our products are based on (or feature) popular film, television, comic and digital characters. Our most popular brands include Heroes of Goo Jit Zu, Peppa Pig, Jiggly Pets, Shimmer ‘n Sparkle, Instaglam, Stretch Armstrong, Mash'ems, ChillFactor, Teletubbies, Fireman Sam and Ben & Holly’s Little Kingdom. We se

ll our products globally, mainly from our home territories of the UK and Scandinavia but also in the USA and other parts of the EU. Our diverse product ranges focus on key areas within the toy sector; these include Pre-school, Boys, Girls and Activity and Crafts.

05/06/2026

Hanging out with MagMimi and Bella Hill at Smyths Toys Superstores! ✨

Collect all 9 now instore and online! 😍

03/06/2026

Need help making a decision?👀 Lama Tama's got you 🤪

There's so many fun designs to collect. Shop now at The Works! ✨

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02/06/2026

Warrior Cats fans, unite! Get your hands on the new Mystery Figures from Smyths Toys Superstores 🐱

01/06/2026

It's FINALLY Toy Story 5 release month 🤩 We are SO ready for the gang's new story! 🍿

Check out all the fun new Toy Story toys we have available now. Shop via our website: https://character-online.com/

28/05/2026

Connor Kern and family went down to their local Smyths Toys Superstores to see if they could find the all new MagMiMi 😍

Have you started your collection? There's 9 adorable characters to collect. Shop now instore and online ✨

26/05/2026

BBQ Season is upon us, so make things sizzle with Hot Dog Drop! 🌭 It's the family friendly game that will keep you laughing. Shop now at Smyths Toys Superstores ! 😂

25/05/2026

Would you cover your bestie's iPad in Sticki Rolls? 👀 There's just so many cute designs to collect! 😍

Shop now at Smyths Toys Superstores ✨

Address

Character Options Ltd, Lees Brook Mill, Lees Road
Oldham
OL45JL

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