Character Toys

Character Toys The Character Group plc is an independent toy company based in the United Kingdom. We design, manufa

We design, manufacture and distribute a wide range of toys, games and playthings. Many of our products are based on (or feature) popular film, television, comic and digital characters. Our most popular brands include Heroes of Goo Jit Zu, Peppa Pig, Jiggly Pets, Shimmer ‘n Sparkle, Instaglam, Stretch Armstrong, Mash'ems, ChillFactor, Teletubbies, Fireman Sam and Ben & Holly’s Little Kingdom. We se

ll our products globally, mainly from our home territories of the UK and Scandinavia but also in the USA and other parts of the EU. Our diverse product ranges focus on key areas within the toy sector; these include Pre-school, Boys, Girls and Activity and Crafts.

05/09/2026

The Goo Jitzu Mystery Surprise Eggs have landed and with 6 legends to collect - who will you find? ⚡

Shop now at Smyths Toys Superstores and you might even find one of the golden heroes! 🤩

📷:

04/09/2026

Calling all BFFs!! Anna & Erin have spotted the epic Sticki Rolls BFF pack exclusively at Asda! 💕

It comes with over 500 brand new Sticki Rolls to collect, plenty of beads to make your own Sticki Rolls Bracelets and Necklaces and it's very own Sticki Book! ✨

Perfect for craft sessions with their bestie!

03/09/2026

Try and tell us these aren't the cutest Taba Squishes you've ever seen? ✨ We are obsessed with the MushyKinz OG's!! Collect them all instore at Smyths Toys Superstores 💕

📷: .unboxed

02/09/2026

Give everything a personalised touch with Giftie Badge Maker! ✨

We love the ones made! Shop now at Smyths Toys Superstores 💕

01/09/2026

Back to school is upon us, so send them in playground ready with the latest Sticki Rolls Series 3! 💕 Perfect for swapping and wearing with all their besties! ✨

Shop now at The Works

📷: .grace.b

It's Morphin' Time with the all new Mighty Morphin Power Rangers Action Figures and Aliens! ⚡ Shop at Amazon.co.uk 🔥
27/08/2026

It's Morphin' Time with the all new Mighty Morphin Power Rangers Action Figures and Aliens! ⚡ Shop at Amazon.co.uk 🔥

Power Rangers, Might Morphin Power Rangers

24/08/2026

Minecraft x Sticki Rolls 🤩

The collab you never knew you needed. Available now from Smyths Toys Superstores 🔨🟩

📷: .unboxed

Address

Character Options Ltd, Lees Brook Mill, Lees Road
Oldham
OL45JL

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