Character Toys

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Character Toys The Character Group plc is an independent toy company based in the United Kingdom. We design, manufa

We design, manufacture and distribute a wide range of toys, games and playthings. Many of our products are based on (or feature) popular film, television, comic and digital characters. Our most popular brands include Heroes of Goo Jit Zu, Peppa Pig, Jiggly Pets, Shimmer ‘n Sparkle, Instaglam, Stretch Armstrong, Mash'ems, ChillFactor, Teletubbies, Fireman Sam and Ben & Holly’s Little Kingdom. We sell our products globally, mainly from our home territories of the UK and Scandinavia but also in the USA and other parts of the EU. Our diverse product ranges focus on key areas within the toy sector; these include Pre-school, Boys, Girls and Activity and Crafts.

13/10/2026

Head out on an adventure with the all new Peppa and Evie Fun in the Park Peppa Pig Whizz-Around set! ✨

Shop now at Very

13/10/2026

👀 Are you a quick thinker who's good with words?
👀 Do you love a fun game that brings everyone together?
👀 Are you ready to put your vocab to the test?

Then it's time to get your hands on Starts With Ends With and put yourselves to the test 🧠😂

Shop this hilarious new game now at Argos

12/10/2026

Give desks and bags a little extra something with MagMiMi! 💖

There's 9 adorable and magnetic characters to collect. Shop now at Smyths Toys Superstores

We're going to MCM Comic London! 🤩 Come and join us at our Relatable Games Cafe for the chance to play all the latest Re...
12/10/2026

We're going to MCM Comic London! 🤩

Come and join us at our Relatable Games Cafe for the chance to play all the latest Relatable games and take a minute to relax 🎲 Tickets are still available and we're see you there! ⭐

09/10/2026

New In! ⚡

Get ready to get super with the new range of Talking Tom Heroes: Suddenly Super toys! 🤩 Characters and vehicles your little ones know and love from the TV show, now brought to life for their toy box 🔥

Shop now at

Crafty Kids rejoice! Badge making is back and with the Giftie Badge Maker it's never been easy ✨Simply choose from one o...
08/10/2026

Crafty Kids rejoice! Badge making is back and with the Giftie Badge Maker it's never been easy ✨

Simply choose from one of the premade designs or create your own using posts, stickers, magazine cut outs or our app and let their personalities shine through 💕

Shop now at Very 😍

📸

07/10/2026

Spooky Season is here and there's never been a better time to get your friends together and host a very special sort of games night… 👻

Hunt A Killer is the Immersive Detective Experience where you use real clues and evidence to solve the crime and hunt a killer 🕵️

Dare you take it on? 👀 Shop now at Smyths Toys Superstores 🔎

🏆 DOUBLE AWARD WIN! 🏆We’re celebrating not one, but TWO wins at this year’s Right Start Awards! 🎉Giftie Badge Maker has ...
06/10/2026

🏆 DOUBLE AWARD WIN! 🏆

We’re celebrating not one, but TWO wins at this year’s Right Start Awards! 🎉Giftie Badge Maker has picked up GOLD in the Art & Craft category Starts With Ends With has won BRONZE in Games & Puzzles. Two brilliantly simple, seriously fun games that you’ll want to play again and again.

We’ll be making some room in the trophy cabinet… 👀 Fancy adding an award winner to your games collection? Giftie Badge Maker and Starts With Ends With are available now at Smyths Toys Superstores!

05/10/2026

Cake + Slime = Jelly Cakes! 🍰

Blend the layers and watch them transform into the ultimate slime compound that's satisfyingly stretchy and never sticky! 😍 Will you find the rare collectable ring inside?

Shop at Smyths Toys Superstores ✨

📷: ._.boys

Address

Character Options Ltd, Lees Brook Mill, Lees Road
Oldham
OL45JL

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