Animal Focused Alliance

Animal Focused Alliance For pet businesses who put welfare first. Our mission is simple but powerful.

Our mission is to support pet businesses in raising standards by promoting best practice and fostering a culture of collaboration, openness and continuous improvement. The Animal Focused Alliance is a new trade association created to support pet businesses, from dog walkers to home boarders, animal encounter providers, catteries, and more - if you work with animals, we are here for you. We are com

mitted to helping our members thrive by offering:

- Regular sector updates on legislation, licensing, and best practice

-Primary Authority-assured advice to bring clarity and consistency to regulation

- Opportunities to connect with industry experts through webinars and Q&A sessions

- Exclusive discounts with trusted training and business partners

Whether you're a sole trader or an established business, the Animal Focused Alliance is your partner in raising standards, championing welfare, and building a stronger voice for the pet sector.

06/06/2026

🥁drum roll please.....

We are delighted to introduce the first three speakers joining us for Ask the Expert - our new webinar series bringing real answers to the questions pet professionals are actually asking.

Bill Betts - Passion to Profit
"What's Your Goal?"
Wednesday 24 June

Leza Bliss
"What to Do When the Dog Says No"
Wednesday 25 July

Emma Betts
"What's their problem?"
Wednesday 26 August

Each session is 20 minutes of focused, practical talk followed by 40 minutes of open Q&A - so bring your questions.

All webinars are free to members, but everyone can have access to their first session for free, and then £10 for any further sessions.

Register at the link in our bio or visit www.animalfocusedalliance.co.uk/freebie

Webinar Wednesdays are coming! 7-8pm, 24th June.But who is going to be our first expert? Not yet a member? Don't worry, ...
05/06/2026

Webinar Wednesdays are coming!

7-8pm, 24th June.

But who is going to be our first expert?
Not yet a member? Don't worry, your first webinars on us!

⭐⭐⭐Sector Update⭐⭐⭐The Avian Influenza Prevention Zone (AIPZ) has today been lifted across England, Wales and Scotland, ...
04/06/2026

⭐⭐⭐Sector Update⭐⭐⭐

The Avian Influenza Prevention Zone (AIPZ) has today been lifted across England, Wales and Scotland, following the latest outbreak assessment which reduced the risk of bird flu transmission from wild to kept birds from Medium to Low.

This means the mandatory biosecurity measures that have applied to all bird keepers are no longer a legal requirement.

Disease control zones around any confirmed cases will still apply locally, so if you are in a protection zone or captive bird monitoring zone the rules in that declaration continue to apply to you.

For pet professionals, particularly animal encounter providers, this is welcome news. Outdoor sessions involving poultry, ducks, or other captive birds can run and birds can have uncovered access to the outdoors, though good biosecurity remains best practice and the message from the Chief Veterinary Officers is clear - low risk does not mean no risk.

Animal Focused Alliance - keeping pet professionals current, confident and compliant.

PetProfessionals

03/06/2026

Wow!

That was an experience!! The Alliance made it to Downing Street!!

As part of we were invited to a reception at number 11 - to be surrounded by other incredible small businesses from across the UK, including the hugely passionate and welfare focused .

It was totally inspiring having the opportunity to chat with the other finalists and to hear about the businesses they have built, and the support Small Business Britain have put in place, including providing Chris, the awesome BLS interpreter - just in case!

Thank you so much Small Awards and

A warm welcome to Paws A While Pet Grooming, who joined the Animal Focused Alliance at Groomfest.Based on Nantwich and r...
03/06/2026

A warm welcome to Paws A While Pet Grooming, who joined the Animal Focused Alliance at Groomfest.

Based on Nantwich and run by Melanie, Paws A While puts welfare at the heart of every appointment. With one-to-one care, a calm stress-free salon, and a focus on building trust at each pet's own pace, Melanie grooms dogs, cats and small animals with genuine compassion.

Melanie joins a growing community of pet professionals who are serious about welfare, committed to raising standards, and proud to do things properly.

You can find out more about Paws A While here: https://pawsawhilepetgrooming.com

If you are a pet professional and would like to know more about joining the Alliance, please get in touch - we are always happy to have a chat - and remember, there is a discount off membership until 7th June.

🐾 Another productive afternoon representing the sector.Today we had some fascinating discussions with the Scottish Anima...
02/06/2026

🐾 Another productive afternoon representing the sector.

Today we had some fascinating discussions with the Scottish Animal Welfare Commission around animal licensing, training requirements, and the differences in how licensed activities are regulated across the UK.

As governments and regulators continue to review animal welfare legislation, it's more important than ever that the experiences and perspectives of pet professionals are part of the conversation.

While no changes have been announced, these discussions help us stay ahead of potential developments and ensure we're well placed to keep our members informed about any future proposals that could affect their businesses.

If changes to licensing requirements are proposed, our members will be among the first to know.

Couldn't make it to ??Our show offer is on until the 7th June - no discount code needed, just visit the website and clic...
31/05/2026

Couldn't make it to ??

Our show offer is on until the 7th June - no discount code needed, just visit the website and click join now.

There's never been a better time to sign up.




ready!
31/05/2026

ready!



🐾 We’re Groomfest ready — and we cannot wait!Tomorrow we’ll be at Groomfest, connecting groomers who are committed to on...
30/05/2026

🐾 We’re Groomfest ready — and we cannot wait!

Tomorrow we’ll be at Groomfest, connecting groomers who are committed to on going learning and raising standards - our kind of people.

If you’re heading along, come and find us — we’d love to chat about how the Animal Focused Alliance is supporting groomers and pet businesses just like yours - and there may be some breaking Ask the Expert news!

Whether you’re curious about membership, want to know more about what we do, or just fancy a catch-up with people who get this industry — we’re your people.

See you there!

👉 Are you going to Groomfest? Drop a 🙋 below so we know to look out for you!

☀️ It's not just dogs and cats that feel the heat - rabbits and guinea pigs can struggle in hot weather too.Heatstroke c...
26/05/2026

☀️ It's not just dogs and cats that feel the heat - rabbits and guinea pigs can struggle in hot weather too.

Heatstroke can become life-threatening very quickly, so a few simple changes can make a huge difference during warmer days.
🐇 Make sure fresh water is always available
🐹Keep hutches and enclosures in shaded, well-ventilated areas
🐰 Use cooling mats, frozen water bottles wrapped in towels, or ceramic tiles for pets to lie against
🐹 Offer water-rich vegetables as part of their diet
🐰 Avoid handling during the hottest parts of the day
🐹 Bring pets indoors if temperatures become excessive

⚠️ Watch for signs of heat stress, including: Heavy breathing, lethargy, drooling, weakness, or loss of appetite.

Remember — hutches placed in direct sunlight can become dangerously hot very quickly.

AnimalFocusedAlliance

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11 Smith Street
Northampton
NN68HW

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