Animal Focused Alliance

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Animal Focused Alliance Supporting pet businesses who put welfare first. Keeping pet professionals current, confident and compliant. Join our community.

The Animal Focused Alliance is a new trade association created to support pet businesses, from dog walkers to home boarders, animal encounter providers, catteries, and more - if you work with animals, we are here for you. Our mission is simple but powerful. We are committed to helping our members thrive by offering:

- Regular sector updates on legislation, licensing, and best practice

-Primary Authority-assured advice to bring clarity and consistency to regulation

- Opportunities to connect with industry experts through webinars and Q&A sessions

- Exclusive discounts with trusted training and business partners

Whether you're a sole trader or an established business, the Animal Focused Alliance is your partner in raising standards, championing welfare, and building a stronger voice for the pet sector.

23/10/2026

You might remember that last year we did a Christmas hamper give away - with all our members being entered into a prize draw to win a hamper of goodies.

Well, we're doing it again this year and our first item has just arrived - Fetch More Clients from

The book is not the only thing Elizabeth is donating - she's also giving up her time to be our next Ask the Expert speaker, and her talk takes place on the 17th November.

Check out her work and join us to find out more.

Tonight's the night! Only a few hours until our next expert, Rachel Bean, takes to the floor (well, screen!) She will be...
21/10/2026

Tonight's the night!

Only a few hours until our next expert, Rachel Bean, takes to the floor (well, screen!) She will be discussing those subtle signs of ill health that leave you thinking somethings not quite right, what action to take and when to seek expert help.

If you're not yet signed up there is still time - visit www.animalfocusedalliance.co.uk/freebie to get your joining link.

Just putting the finishing touches to the webinar we're delivering tonight to Tug-E-Nuff partners. We'll be looking at h...
20/10/2026

Just putting the finishing touches to the webinar we're delivering tonight to Tug-E-Nuff partners.

We'll be looking at how pet business can keep current, confident and compliant - and are looking forward to some great discussions.

Not long till our next Ask the Expert webinar. On the 21st October we will be joined by vet nurse Rachel Bean Rvn who wi...
18/10/2026

Not long till our next Ask the Expert webinar.

On the 21st October we will be joined by vet nurse Rachel Bean Rvn who will be discussing the health checking - not the formal eyes, ears nose etc but that feeling when you see regular client and know that something just isn't quite right.

Rachel will be discussing what to check, what to do and when to get veterinary involvement.

Members have been sent the link, but if your not signed up visit www.animalfovisedalliance.co.uk/freebie

We had a fabulous lunchtime meeting with members Sarah Stevens and TailPro and there were so many ideas being thrown abo...
17/10/2026

We had a fabulous lunchtime meeting with members Sarah Stevens and TailPro and there were so many ideas being thrown about!

Ways to raise standards, ways to work together, ways to make great things happen! Watch this space to see what plans we put into action!

16/10/2026

Work placements. Do you offer them? Do the benefits outweigh the commitment in both time and effort?

In our first ever "in my experience" section of our newsletter Caroline from .and.bear talks about why she offers work experience.

We'd love to start a conversation - let us know your experience of work experience! Comment below.

15/10/2026

Did you join us last night for some free CPD with Vetskill?

Don't worry if you missed out, we have more free CPD coming, as our next Ask the Expert is with on the 21st October and it's all about what to do when you know something's just not quite right with the animal is front of you.

Not yet signed up? Visit www.animalfocusedalliance.co.uk/freebie

13/10/2026

This week we've been working on our key values with

We narrowed it down to two:
⭐ Trust
⭐ Usefulness

But we want to know, do you think these values reflect us?? We'd love to know your thoughts.

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Spratton
Northampton
NN68HW

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