Animal Focused Alliance

Animal Focused Alliance For pet businesses who put welfare first. Our mission is simple but powerful.

Our mission is to support pet businesses in raising standards by promoting best practice and fostering a culture of collaboration, openness and continuous improvement. The Animal Focused Alliance is a new trade association created to support pet businesses, from dog walkers to home boarders, animal encounter providers, catteries, and more - if you work with animals, we are here for you. We are com

mitted to helping our members thrive by offering:

- Regular sector updates on legislation, licensing, and best practice

-Primary Authority-assured advice to bring clarity and consistency to regulation

- Opportunities to connect with industry experts through webinars and Q&A sessions

- Exclusive discounts with trusted training and business partners

Whether you're a sole trader or an established business, the Animal Focused Alliance is your partner in raising standards, championing welfare, and building a stronger voice for the pet sector.

06/09/2026

What a great day at Groomfest - and home in time to enjoy some sunshine!!

06/09/2026

Groomfest ready!

🐾 Member Spotlight: Our Special Friends 🐾This International Charity Day, we're shining a light on one of our members doi...
05/09/2026

🐾 Member Spotlight: Our Special Friends 🐾

This International Charity Day, we're shining a light on one of our members doing incredible work — Our Special Friends. Based in Suffolk, this charity supports the human-animal bond during life's toughest moments, offering foster care, dog walking, and financial help with vet costs so people facing illness, bereavement, or crisis don't have to lose their beloved companions.

It's exactly the kind of animal-focused, compassionate work we're proud to support. Give them a follow and show some love. 💙💜

Today is International Charity Day, and we're using it to shout about something close to our hearts — supporting the res...
05/09/2026

Today is International Charity Day, and we're using it to shout about something close to our hearts — supporting the rescues and charities who do so much for animals in need.

We're proud to be sponsoring the Rescue Pet Awards 2026, and we offer 50% off Alliance membership for charities and rescues. If that's you, we'd love to have you as part of a community that's raising standards together.

Know a rescue or charity who'd benefit? Tag them below or share this post. 💙💜


04/09/2026

We've got a new banner ready for - but which one is it?

No1 - Our graduate membership
No2 - Committed to welfare?
No3 - The support we offer.

Comment below and let us know what you think of our banner collection!

Our next Ask the Expert session is all about animal licensing. Join us on the 30th September as we chat with Consultant ...
02/09/2026

Our next Ask the Expert session is all about animal licensing.

Join us on the 30th September as we chat with Consultant Animal Health Inspector, Sharon Edwards.

Sharon will outline what a licensing officer will require before and during a visit as well as what you can expect from your licensing officer. Then, as always there will be an opportunity for you to ask our expert all your licensing questions.

All our webinars are free to members, but everyone can access one for free by visiting www.animalfocusedalliance co.uk/freebie

What an August we've had! From sponsoring the Only Rescues UK Rescue Pet Awards 2026 to welcoming Hartpury College and ...
31/08/2026

What an August we've had!

From sponsoring the Only Rescues UK Rescue Pet Awards 2026 to welcoming Hartpury College and University as our first Founding Educational Member, plus brilliant expert insights from Emma Betts on managing customer expectations — it's been a month to remember.

Raising standards together, one milestone at a time. 💙💜

30/08/2026

2025 was our first ever event - it was incredible to meet with so many passionate pet groomers, share ideas and find out what matters to them.... So we can't wait to do it again this year!

Will we see you there next week?



What a great Ask the Expert session with some really useful discussions and sharing of examples from across the pet care...
28/08/2026

What a great Ask the Expert session with some really useful discussions and sharing of examples from across the pet care sector - scroll through to see our key take aways.

Huge thanks to Emma from Bill & Emma | Dog groomer business coaches 🐾 for giving us so much to think about - and action!

The recording will be available to members early next week.



Have you got all your questions ready?? Join us tonight for an hour of learning and discussion on how to ensure effectiv...
26/08/2026

Have you got all your questions ready??

Join us tonight for an hour of learning and discussion on how to ensure effective customer communication can result in clear expectations for everyone and the best outcomes for your pet business.

Sign up for free at www.animalfocusedalliance.co.uk/freebie

Address

11 Smith Street
Northampton
NN68HW

Website

Alerts

Be the first to know and let us send you an email when Animal Focused Alliance posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Animal Focused Alliance:

Shortcuts

Share

Category