02/06/2026
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Most dog owners get training wrong because they reward behaviour without understanding learning.
Your dog is not being “stubborn”.
Your dog is learning from every single thing that happens around them.
🧠 Classical conditioning changes what the dog feels.
Food bowl = excitement.
Lead = walk.
Doorbell = visitors.
🎯 Operant conditioning changes what the dog does.
Sit = food.
Pull = move forward.
Jump = attention.
And here is the part most people miss 👇
⏱️ Timing is everything.
If your reward comes too late, you might reinforce the wrong behaviour without even realising it.
That’s why professional trainers use a marker.
A marker tells the dog exactly:
“Yes. That moment. That behaviour.”
