02/06/2026
Marketing is very, very clever and when it comes to your dog it is incredibly easy to use language as a way of trying to convince you that something is better or kinder.
The amount of clients that then come and work with us or trainers similar, who are then completely flabbergasted as to how much happier their dogs are and how much better the relationship is.
They've sat on that fence watching and watching and watching and then suddenly feel brave enough to take the plunge because the words abuse, aversive, outdated have sat on those owners' minds and created severe doubt.
Trust your intuition. Trust your eyes