27/08/2026
As a proud beneficiary of the Purple Poppy Appeal, we'd like to shine a spotlight on an incredible achievement.
This year, Murphy's Army celebrates 10 years of the Purple Poppy Campaign, recognising the bravery, loyalty and sacrifice of animals who have served alongside our Armed Forces and emergency services.
Over the last decade, their campaign has not only raised awareness of these extraordinary animals but has also generated valuable support for charities like Bransby Horses, helping us continue our work caring for vulnerable equines.
We're honoured to be part of their journey and thankful for everything they have done to support animal welfare charities across the UK.
Please help us celebrate this special anniversary and the lasting impact of the Purple Poppy Campaign.
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💜 *A Decade of Purple Poppies... A Decade of Making a Difference* 💜
This year is incredibly special for Murphy's Army as we celebrate 10 years of our Purple Poppy Campaign. For the past decade, together we've honoured and supported the incredible animals who served and continue to serve alongside our emergency services and Armed Forces.
As we mark this milestone, we are delighted to announce our 2026 Purple Poppy Campaign beneficiaries:
💜 *Bransby Horses - Rescue and Welfare* - providing lifelong care for horses, including retired Police Horses.
💜 *WAGs Retired Police Dogs* - supporting retired Police Dogs as they enjoy the retirement they've earned after years of dedicated service.
💜 *They Also Served Memorial Fund* - Established to create lasting tributes to the animals who served to show our gratitude and honour.
Every Purple Poppy purchased, every share, every conversation and every act of support helps us continue our mission to remember, honour and give back to these remarkable animals.
As we celebrate our 10th anniversary, we'd love you to join us in making this our biggest and most successful campaign yet. Together, we can make a real difference for these deserving charities. 💜
Thank you for standing with Murphy's Army over the past decade, and here's to another amazing year of remembering those who served without choice.