Calm Dog Coaching

Calm Dog Coaching Why calm? Because in my experience calmness is a super-powerful foundation from which you can build a more fulfilling life together.

🐶 Claire Ashcroft | Canine Behaviourist | Become your dog’s very own Calm Dog Coach through fun games-based training and simple lifestyle strategies.

• Calm Dog • Calm Life •

Empathy-led ~ Kind ~ Simple ~ Connection-focused As well as the impact having a calmer dog can have on your daily life, a calm dog is also a healthier dog. One that can focus, relax more, make better choices and is easier t

o train. My approach is fun for you and your dog, and most importantly - kind and positive to build your relationship. Calm dog + calm you = happy life! If you like my posts please like and follow my page. You can also download my free tips for a calmer life with your dog here: https://landing.mailerlite.com/webforms/landing/y4z6j6

I haven’t got a degree.I started my career in Financial Services at the tender age of 17 and spent the next 23 years (mo...
24/07/2026

I haven’t got a degree.

I started my career in Financial Services at the tender age of 17 and spent the next 23 years (mostly enjoying it! 🙊), working across many different roles and departments.

During that time, I grew up, discovered my strengths and realised what I loved doing most.

I found my vocation and for the final 10 years of my career I worked as a coach and trainer, specialising in leadership development, employee engagement, sales, programme management and business coaching.

And now I’m back at school… well, uni! 🎓

I’m currently studying for a Level 6 Diploma in Clinical Canine Behaviour with The Canine Behaviour College.

I’m nine months into a 24-month course, and the depth of learning is insane - far beyond any previous canine qualification I’ve completed.

My passion has always been behaviour in one guise or another - why we do what we do and how we can learn and grow - be that human or dog.

What fascinates me most about my studies is that I’m finding so much of what I’m learning about dogs’ behaviour can also be applied to humans.

That’s why putting ourselves into our dogs’ shoes, or paws 🐾 can help us to see their perspective and understand why they respond the way they do.

And that degree level qualification, well, it’s on its way 🤩.

📸: Jenny Jones Commercial Photographer

Super grateful to be studying with The Canine Behaviour College who are helping raise the bar for welfare standards for ...
14/07/2026

Super grateful to be studying with The Canine Behaviour College who are helping raise the bar for welfare standards for dog training and behaviour.

Proud to be educated by the best in the industry ✨👩‍🎓✨

When the Joint Standards of Practice launched in 2018, four organizations came together around a shared commitment to science-based, humane, and ethical animal training. Since that time we have expanded our signatories and updated the JSOP. With the newly updated standards we have grown even more.

Current signatories:
- Assistance Dogs International
- APDT
- Grisha Stewart Academy
- IAABC
- IAABC Foundation
- KPA
- Science Matters
- Understand Horses
- Victoria Stilwell Academy / Positively

We are incredibly proud to now include these signatories to our ethical Standards for training and behavior:
- The Academy of Pet Careers
- Animal Training Academy
- Atlas Assistance Dogs
- Carefree Companion
- Good Dog Academy
- Treating Separation Anxiety In Dogs
- Peaceable Paws LLC
- The Canine Behaviour College
- The Phenix Advocacy Center for Canine Professionals

We are excited to continue to watch the JSOP grow. As more and more organizations come together to promote a modern and ethical approach to behavior change, we look forward to a future of collaboration.

If your organization is interested in becoming a part of our growing coalition, we would love to hear from you.

Read it here:
https://iaabc.org/en/standards-of-practice

Ready to become your dog’s very own Calm Dog Coach? Message me for more information or to book your Calm Dog Foundations...
28/05/2026

Ready to become your dog’s very own Calm Dog Coach?

Message me for more information or to book your Calm Dog Foundations 1:1 - the start of your journey towards living a more harmonious life together.

Calm Dog Foundations — in a nutshell 🐾These are the principles I return to time and time again with my own dogs — Bella ...
21/05/2026

Calm Dog Foundations — in a nutshell 🐾

These are the principles I return to time and time again with my own dogs — Bella (rehomed), Scarlet (puppy) — alongside foster dogs and client dogs.

They’re the foundations we live by every day at home so we can live in harmony with our own little pocket rocket: Scarlet, a high-energy working cocker spaniel.

The more I learn about dog behaviour, the more I come back to these basics. They are essential for helping dogs feel calmer, less reactive, and more able to relax and learn.

In fact, I’d go as far as to say that without these foundations in place, behaviour change is often short-lived.

During this 90-minute online session we’ll:
🐶 Bust some common training myths
🐶 Take a close look at your dog’s current lifestyle
🐶 Identify small, realistic changes that can make an immediate difference

You’ll also receive:
✔️ A handy recap sheet
✔️ Access to my Calm Life Skills behaviour change consultations

I’m currently offering these sessions for £45.

If you’d like to become your dog’s very own Calm Dog Coach, contact me directly to book.

A calmer, happier life with your dog really is possible.

15/05/2026
What I do in a nutshell:I show you how to become your dog’s very own Calm Dog Coach through fun games-based training and...
14/05/2026

What I do in a nutshell:

I show you how to become your dog’s very own Calm Dog Coach through fun games-based training and simple lifestyle strategies.



📸:

Make it inevitable that your dog’s behaviour will change.Train them little and often.In fact I insist on it being little...
12/05/2026

Make it inevitable that your dog’s behaviour will change.

Train them little and often.

In fact I insist on it being little and often because:

It works.

Dogs learns better in short bursts.

You train better in short bursts.

That’s it.

The key is keeping it simple and consistent - daily short bursts, training the same thing until it becomes second nature.

Hi, I’m Claire, The dog trainer who will help you build a calmer, more rewarding life with your dog.  Let’s transform yo...
08/05/2026

Hi, I’m Claire,

The dog trainer who will help you build a calmer, more rewarding life with your dog.

Let’s transform your relationship through fun games-based training and simple lifestyle strategies.

No shouting, no harsh rules or tools - training rooted in behavioural science that’s in harmony with your values.

Real connection, real results - we build a partnership in which you can both thrive.

Simple structure that fits your life - practical steps and strategies that slot into your routine.

Curious to find out more? See links in bio to…

💻 Visit my website
📝 Download my free cheat sheet for tips you can use now
☎️ Arrange a quick chat to see if Calm Dog Foundations is for you
🎫 Book a Calm Dog Foundations group workshop
💬 Drop me a message here

I’ll look forward to hearing from you.

With kindness always,
Claire 🐾

Want to change your dog’s behaviour? Try this...  “Your dog becomes more of what they do every day.” The more your dog g...
07/05/2026

Want to change your dog’s behaviour? Try this...

“Your dog becomes more of what they do every day.”

The more your dog gets to do something the more likely they are to keep repeating it.

Say your dog jumps up at visitors, barks at other dogs, ignores recall, pulls on the lead, counter surfs – the more they do it the more it will continue.

Is there a behaviour you would like your dog to change?

What would you like them to do instead?

Try these steps:

1) Temporarily stop putting your dog in the situations where they do it.

2) Teach them what you would like them to do instead (in an easy learning environment for them at first).

3) Gradually work towards going back into the situation with their new coping skills.

Any questions? Post them below for help ☺️.

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Kendal

Opening Hours

Tuesday 10am - 4pm
Wednesday 10am - 4pm
Thursday 10am - 4pm

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